Product Market Fit - Essentials for US Market Entry

3 Weeks


Cohort-based Course

Learn stepwise PMF planning to enter the U.S. software market that doesn't waste your money or time.

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Course overview

Get smart about how to build, test & de-risk your startup’s entry into the U.S.

“Anurag is a leading US GTM/PMF Whisperer" - Blume VC

The U.S. offers the largest potential market for B2B software startups in India, Europe or Asia building for the globe.  

Yet founders struggle to succeed in the U.S., even after they have had success in their local or first market. They underestimate customer discovery, or overestimate their product’s relevance in the U.S. 

Don’t waste time with random acts of GTM! 

This course is based on the unique PMF Five Factors Framework (as developed in the Maven Product Market Fit Bootcamp). Here you will apply the framework in a stepwise fashion to enter the U.S. You will:

1. Find how good your current PMF is for the U.S.

2. Establish U.S. fitness hypothesis before you enter

3. Create your U.S. value story

4. Build a testable go-to-market plan

4. Assess the key talent you need 

5. Put together a U.S. market entry plan to manage risk

No prerequisite required. This cohort-based course includes live sessions with Anurag, feedback from peers, plus videos, readings and worksheets for you to prepare an actionable U.S. entry plan.

Who is this course for


You're a B2B Tech Founder serious about entering the U.S. market. You have achieved PMF in your first (home) market... ~$1-5MM+ ARR


You’re a Product Leader with successful MVP in first (home) market. Now you are ready to build for the U.S. market


You’re a GTM Leader (Sales or Marketing) with customer traction in first (home) market. Now you are ready to build GTM for the U.S. market

A clear U.S. market entry PMF plan - to execute with confidence

A stepwise approach with a baseline PMF assessment  

You will complete a structured approach to entering & finding U.S. PMF. You will begin with a baseline understanding of your PMF in the current market.

Assessment of your U.S. fitness

You will figure out how good a fit do you have today for the U.S. market.

A clear value story for the U.S. customers

You will create a sharp story ready to test with U.S. customers - built around your value thesis.

An actionable U.S. market entry plan

You will build a GTM strategy and a talent plan to enter the U.S. market

This course includes

6 interactive live sessions

Lifetime access to course materials

63 in-depth lessons

Direct access to instructor

7 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Apr 8—Apr 14

    Week dates are set to instructor's time zone


    • Apr


      Session 1: Intro to U.S. market entry framework & current PMF assessment

      Tue, Apr 9, 3:30 AM - 4:30 AM UTC

    • Apr


      Session 2: Build your U.S. PMF fitness hypothesis

      Fri, Apr 12, 3:30 AM - 4:30 AM UTC


    • Free preview

      Intro to PMF framework for the U.S. market

    • Free preview

      Setting Baseline: Find how good is your PMF today

    • Free preview

      Build your U.S. PMF fitness hypothesis

  • Week 2

    Apr 15—Apr 21

    Week dates are set to instructor's time zone


    • Apr


      Session 3: Create your U.S. value story

      Tue, Apr 16, 3:30 AM - 4:30 AM UTC

    • Apr


      Session 4: Establish your U.S. PMF basecamp

      Fri, Apr 19, 3:30 AM - 4:30 AM UTC


    • Create your U.S. Value Story

    • Establish your U.S. PMF basecamp

  • Week 3

    Apr 22—Apr 26

    Week dates are set to instructor's time zone


    • Apr


      Session 7: Develop U.S. entry risk mitigation plan

      Tue, Apr 23, 3:30 AM - 4:30 AM UTC

    • Apr


      Session 8: Final Cut: Testable PMF Plan

      Fri, Apr 26, 3:30 AM - 4:30 AM UTC


    • Build & test your U.S. entry risk mitigation plan

  • Post-Course


    • Free preview

      FREE U.S. Entry Clinic with Anurag + special offers

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Product Market Fit - Essentials for US Market Entry


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What people are saying

        If you are a SaaS startup from India with aspirations to expand to the US, Anurag Wadehra is emerging as a leading US GTM / PMF Whisperer.
Sajith Pai

Sajith Pai

Partner - Blume VC
        Helped me stitch everything together. The most important part - it brought clarity.
Saurabh Moody

Saurabh Moody

Founder & Chief Data Scientist - Superb AI
        Ability to clearly/consciously think about the five factors and how they come together.
Satya Sree Akella

Satya Sree Akella

VP LEGAL - RuleZero Technologies
        I didn't have any hesitation after I saw the feedback from SaaSBoomi members.
Shen Pandi

Shen Pandi

Founder -
        Building the U.S. brand story gave me clarity on how the business should be communicated to others.
Gaurav Doshi

Gaurav Doshi

Founder & CEO - Edmingle
        The course is a game changer in transforming the way to approach PMF.
Ankit Verma

Ankit Verma

Co-Founder & CEO - BhaiFi
        Very useful as I'm now fine-tuning the latest pivot.
Amir Shub

Amir Shub

Founder & CEO - Celero
        This course is the compass to navigate PMF.
Sanchit Garg

Sanchit Garg

CEO - Inner Fit
        Five Factors PMF framework is a practical tool that can be effectively applied to navigate PMF.
Yogendra Chordia

Yogendra Chordia

Co-Founder & President - Schrocken
        The course forces you to rethink your GTM and Product strategy while giving you actionable frameworks to help find PMF.
Nisarg Shah

Nisarg Shah

Co-Founder & CEO -

Meet your instructor

Anurag Wadehra

Anurag Wadehra

Growth Coach | Advisor

I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble. 

Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product & GTM operators. My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business. 

I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health]. 

I’ve done six startups ranging from zero-$100MM+. 

Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As. 

You can find more about my thinking at Growth Matters newsletter

Why I started this course 

In my experience, ambitious entrepreneurs around the globe - often with success in their first market - struggle to enter and succeed in the U.S. They suffer from confirmation bias - assuming their local lessons translate to the U..S. or they execute a lot of random GTM acts without a plan. This leads to wasted time, and lost opportunity, for them.

I’ve created this course to help founders focus their energy on the right factors to enter the U.S. market

I have profound respect for tech entrepreneurs. They are the brave souls who dare to innovate. I love the experience of guiding them through the PMF terrain, since I’ve done it many times.

Free resource

How fit is your startup to enter the U.S.

Are you ready to enter the U.S. market with your B2B product? What is your U.S. market fitness hypothesis?

How good is your company fit for the U.S. market? How certain are you of the fit?

Here is a 30-minute video course + WORKSHEET, based on PMF Five Factors Framework.

By the end of this self-paced FREE course ($99 value), you will have a scorecard of your U.S. fitness hypothesis, based on

  • Customer Factor
  • Product Factor
  • Category Factor
  • GTM Factor
  • Talent Factor

You will know where you stand today - and which key areas to focus on.

Get this FREE Video Course

Course schedule

~16-20 hours in total over 3 weeks
  • Mondays & Thursday

    8:30-9:30 pm Pacific Standard Time

    2 live sessions per week with instructor and peers

  • Three Weeks

    6 lives sessions (total), 2 per week

    Before Each Live Session

    ~ Study 1-hour of async material beforehand (videos + readings) to learn concepts

    During Each Live Session

    ~ Engage in 1-hour live session

    • Recap of async materials
    • Group Exercises
    • Solo Worksheets & Projects
    • Case Studies
    • Q&A

    ~ Bonus materials (optional)

  • Async Pre-work (videos & readings) before each session

    ~ 1 hour per session

    You are expected to learn core concepts through videos and readings BEFORE each class

    In class, we recap the material briefly but you spend most time on hands-on exercises (group & solo), case studies and live Q&A to make progress on your U.S. entry plan.

  • Bite-size Solo Projects

    ~ 1 hour per week

    • You will get WORKSHEETS for each module to improve your U.S. Market Entry Plan - in private
    • You are expected to share your insights & get feedback from the instructor & your peers in class
    • While not mandatory, you are expected to share your market entry plan in the last session.
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Enroll as a group with you co-founder, PM or sales to align your U.S market entry plan. Email me

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How is this course different from your PMF Bootcamp course
How is the course different from the material in your Growth Matters blog
Can I expense the course?
What’s the refund policy?
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Product Market Fit - Essentials for US Market Entry


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Still not sure about the course?

Email me at for a FREE 15-min call to figure out whether this course is for you.

100% Risk Free Investment

100% Risk Free Investment


If you attend the sessions, actively participate, and still don’t find the course valuable, we’ll happily refund your full payment until 7 days after the end of the course