Product Market Fit - Essentials for US Market Entry
3 Weeks
·Cohort-based Course
Learn stepwise PMF planning to enter the U.S. software market that doesn't waste your money or time.
Product Market Fit - Essentials for US Market Entry
3 Weeks
·Cohort-based Course
Learn stepwise PMF planning to enter the U.S. software market that doesn't waste your money or time.
Previously at
Course overview
Get smart about how to build, test & de-risk your startup’s entry into the U.S.
“Anurag is a leading US GTM/PMF Whisperer" - Blume VC
The U.S. offers the largest potential market for B2B software startups in India, Europe or Asia building for the globe.
Yet founders struggle to succeed in the U.S., even after they have had success in their local or first market. They underestimate customer discovery, or overestimate their product’s relevance in the U.S.
Don’t waste time with random acts of GTM!
This course is based on the unique PMF Five Factors Framework (as developed in the Maven Product Market Fit Bootcamp). Here you will apply the framework in a stepwise fashion to enter the U.S. You will:
1. Find how good your current PMF is for the U.S.
2. Establish U.S. fitness hypothesis before you enter
3. Create your U.S. value story
4. Build a testable go-to-market plan
4. Assess the key talent you need
5. Put together a U.S. market entry plan to manage risk
No prerequisite required. This cohort-based course includes live sessions with Anurag, feedback from peers, plus videos, readings and worksheets for you to prepare an actionable U.S. entry plan.
Who is this course for
01
You're a B2B Tech Founder serious about entering the U.S. market. You have achieved PMF in your first (home) market... ~$1-5MM+ ARR
02
You’re a Product Leader with successful MVP in first (home) market. Now you are ready to build for the U.S. market
03
You’re a GTM Leader (Sales or Marketing) with customer traction in first (home) market. Now you are ready to build GTM for the U.S. market
A clear U.S. market entry PMF plan - to execute with confidence
A stepwise approach with a baseline PMF assessment
You will complete a structured approach to entering & finding U.S. PMF. You will begin with a baseline understanding of your PMF in the current market.
Assessment of your U.S. fitness
You will figure out how good a fit do you have today for the U.S. market.
A clear value story for the U.S. customers
You will create a sharp story ready to test with U.S. customers - built around your value thesis.
An actionable U.S. market entry plan
You will build a GTM strategy and a talent plan to enter the U.S. market
This course includes
6 interactive live sessions
Lifetime access to course materials
63 in-depth lessons
Direct access to instructor
7 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Product Market Fit - Essentials for US Market Entry
Course syllabus
Week 1
Apr 8—Apr 14
Week dates are set to instructor's time zoneEvents
- Apr
9
Session 1: Intro to U.S. market entry framework & current PMF assessment
Session 1: Intro to U.S. market entry framework & current PMF assessment
Tue, Apr 9, 3:30 AM - 4:30 AM UTC
- Apr
12
Session 2: Build your U.S. PMF fitness hypothesis
Session 2: Build your U.S. PMF fitness hypothesis
Fri, Apr 12, 3:30 AM - 4:30 AM UTC
Modules
Free preview
Intro to PMF framework for the U.S. marketIntro to PMF framework for the U.S. market5 LessonsFree preview
Setting Baseline: Find how good is your PMF todaySetting Baseline: Find how good is your PMF today14 Lessons • 1 ProjectFree preview
Build your U.S. PMF fitness hypothesisBuild your U.S. PMF fitness hypothesis3 Lessons • 1 Project
Week 2
Apr 15—Apr 21
Week dates are set to instructor's time zoneEvents
- Apr
16
Session 3: Create your U.S. value story
Session 3: Create your U.S. value story
Tue, Apr 16, 3:30 AM - 4:30 AM UTC
- Apr
19
Session 4: Establish your U.S. PMF basecamp
Session 4: Establish your U.S. PMF basecamp
Fri, Apr 19, 3:30 AM - 4:30 AM UTC
Modules
- Create your U.S. Value StoryCreate your U.S. Value Story12 Lessons • 1 Project
- Establish your U.S. PMF basecampEstablish your U.S. PMF basecamp24 Lessons • 3 Projects
Week 3
Apr 22—Apr 26
Week dates are set to instructor's time zoneEvents
- Apr
23
Session 7: Develop U.S. entry risk mitigation plan
Session 7: Develop U.S. entry risk mitigation plan
Tue, Apr 23, 3:30 AM - 4:30 AM UTC
- Apr
26
Session 8: Final Cut: Testable PMF Plan
Session 8: Final Cut: Testable PMF Plan
Fri, Apr 26, 3:30 AM - 4:30 AM UTC
Modules
- Build & test your U.S. entry risk mitigation planBuild & test your U.S. entry risk mitigation plan4 Lessons • 1 Project
Post-Course
Modules
Free preview
FREE U.S. Entry Clinic with Anurag + special offersFREE U.S. Entry Clinic with Anurag + special offers1 Lesson
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Product Market Fit - Essentials for US Market Entry
What people are saying
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Meet your instructor
Anurag Wadehra
Growth Coach | Advisor
I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble.
Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product & GTM operators. My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business.
I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health].
I’ve done six startups ranging from zero-$100MM+.
Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As.
You can find more about my thinking at Growth Matters newsletter www.anuragwadehra.com
Why I started this course
In my experience, ambitious entrepreneurs around the globe - often with success in their first market - struggle to enter and succeed in the U.S. They suffer from confirmation bias - assuming their local lessons translate to the U..S. or they execute a lot of random GTM acts without a plan. This leads to wasted time, and lost opportunity, for them.
I’ve created this course to help founders focus their energy on the right factors to enter the U.S. market
I have profound respect for tech entrepreneurs. They are the brave souls who dare to innovate. I love the experience of guiding them through the PMF terrain, since I’ve done it many times.
How fit is your startup to enter the U.S.
Are you ready to enter the U.S. market with your B2B product? What is your U.S. market fitness hypothesis?
How good is your company fit for the U.S. market? How certain are you of the fit?
Here is a 30-minute video course + WORKSHEET, based on PMF Five Factors Framework.
By the end of this self-paced FREE course ($99 value), you will have a scorecard of your U.S. fitness hypothesis, based on
- Customer Factor
- Product Factor
- Category Factor
- GTM Factor
- Talent Factor
You will know where you stand today - and which key areas to focus on.
Get this FREE Video Course
Course schedule
~16-20 hours in total over 3 weeks
Mondays & Thursday
8:30-9:30 pm Pacific Standard Time
2 live sessions per week with instructor and peers
Three Weeks
6 lives sessions (total), 2 per week
Before Each Live Session
~ Study 1-hour of async material beforehand (videos + readings) to learn concepts
During Each Live Session
~ Engage in 1-hour live session
- Recap of async materials
- Group Exercises
- Solo Worksheets & Projects
- Case Studies
- Q&A
~ Bonus materials (optional)
Async Pre-work (videos & readings) before each session
~ 1 hour per session
You are expected to learn core concepts through videos and readings BEFORE each class
In class, we recap the material briefly but you spend most time on hands-on exercises (group & solo), case studies and live Q&A to make progress on your U.S. entry plan.
Bite-size Solo Projects
~ 1 hour per week
- You will get WORKSHEETS for each module to improve your U.S. Market Entry Plan - in private
- You are expected to share your insights & get feedback from the instructor & your peers in class
- While not mandatory, you are expected to share your market entry plan in the last session.
Enroll as a group with you co-founder, PM or sales to align your U.S market entry plan. Email me aw@anuragwadehra.com
Enroll as a group with you co-founder, PM or sales to align your U.S market entry plan. Email me aw@anuragwadehra.com
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How is this course different from your PMF Bootcamp course
How is the course different from the material in your Growth Matters blog
Can I expense the course?
What’s the refund policy?
Be the first to know about upcoming cohorts
Product Market Fit - Essentials for US Market Entry
Still not sure about the course?
Email me at aw@anuragwadehra@.com for a FREE 15-min call to figure out whether this course is for you.
Still not sure about the course?
Email me at aw@anuragwadehra@.com for a FREE 15-min call to figure out whether this course is for you.
100% Risk Free Investment
Guarantee
If you attend the sessions, actively participate, and still don’t find the course valuable, we’ll happily refund your full payment until 7 days after the end of the course