Product Market Fit - Essentials for US Market Entry
3 Weeks
·Cohort-based Course
Learn stepwise PMF planning to enter the U.S. software market that doesn't waste your money or time.
Product Market Fit - Essentials for US Market Entry
3 Weeks
·Cohort-based Course
Learn stepwise PMF planning to enter the U.S. software market that doesn't waste your money or time.
Hosted by
Anurag Wadehra
ex-Google, P&G, CMO @ 2 public SaaS co., Founder or operator @ 6 tech startups
Course overview
Get smart about how to build, test & de-risk your startup’s entry into the U.S.
“Anurag is a leading US GTM/PMF Whisperer" - Blume VC
The U.S. offers the largest potential market for B2B software startups in India, Europe or Asia building for the globe.
Yet founders struggle to succeed in the U.S., even after they have had success in their local or first market. They underestimate customer discovery, or overestimate their product’s relevance in the U.S.
Don’t waste time with random acts of GTM!
This course is based on the unique PMF Five Factors Framework (as developed in the Maven Product Market Fit Bootcamp). Here you will apply the framework in a stepwise fashion to enter the U.S. You will:
1. Find how good your current PMF is for the U.S.
2. Establish U.S. fitness hypothesis before you enter
3. Create your U.S. value story
4. Build a testable go-to-market plan
4. Assess the key talent you need
5. Put together a U.S. market entry plan to manage risk
No prerequisite required. This cohort-based course includes live sessions with Anurag, feedback from peers, plus videos, readings and worksheets for you to prepare an actionable U.S. entry plan.
Who is this course for
01
You're a B2B Tech Founder serious about entering the U.S. market. You have achieved PMF in your first (home) market... ~$1-5MM+ ARR
02
You’re a Product Leader with successful MVP in first (home) market. Now you are ready to build for the U.S. market
03
You’re a GTM Leader (Sales or Marketing) with customer traction in first (home) market. Now you are ready to build GTM for the U.S. market
A clear U.S. market entry PMF plan - to execute with confidence
A stepwise approach with a baseline PMF assessment
You will complete a structured approach to entering & finding U.S. PMF. You will begin with a baseline understanding of your PMF in the current market.
Assessment of your U.S. fitness
You will figure out how good a fit do you have today for the U.S. market.
A clear value story for the U.S. customers
You will create a sharp story ready to test with U.S. customers - built around your value thesis.
An actionable U.S. market entry plan
You will build a GTM strategy and a talent plan to enter the U.S. market
Product Market Fit - Essentials for US Market Entry
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Product Market Fit - Essentials for US Market Entry
What people are saying
Sajith Pai
Saurabh Moody
Satya Sree Akella
Shen Pandi
Gaurav Doshi
Ankit Verma
Amir Shub
Sanchit Garg
Yogendra Chordia
Nisarg Shah
Meet your instructor
Anurag Wadehra
Growth Coach | Advisor
I have 35+ years of experience as an entrepreneur and executive at companies like Google and Procter & Gamble.
Now, I am an advisor to fast growing tech companies across the globe. I’ve coached 100+ tech founders, product & GTM operators. My two passions are storytelling and sense making. These help me generate insights and create frameworks to help others grow their business.
I have been a tech founder, run P&L, owned product management, built global marketing teams and created solutions up-and-down the software tech stack: from cloud [Google Cloud] to data infrastructure [Siperian:Informatica], to APIs [Apigee] to SaaS apps [LivePerson, Omada Health].
I’ve done six startups ranging from zero-$100MM+.
Beyond startups, I was the CMO at two public SaaS companies (LivePerson, Apigee); and have been part of one IPO and two M&As.
You can find more about my thinking at Growth Matters newsletter www.anuragwadehra.com
Why I started this course
In my experience, ambitious entrepreneurs around the globe - often with success in their first market - struggle to enter and succeed in the U.S. They suffer from confirmation bias - assuming their local lessons translate to the U..S. or they execute a lot of random GTM acts without a plan. This leads to wasted time, and lost opportunity, for them.
I’ve created this course to help founders focus their energy on the right factors to enter the U.S. market
I have profound respect for tech entrepreneurs. They are the brave souls who dare to innovate. I love the experience of guiding them through the PMF terrain, since I’ve done it many times.
Sept 19, FREE Webinar: How to Enter the U.S. Market
A lot of Indian B2B SaaS founders follow the mantra: Build in India For The Globe. But they are not sure when and how to enter and find product-market fit (PMF) in the U.S. market.
Join this live session by Anurag Wadehra (ex-Google, P&G), where he discusses how Indian B2B tech founders should consider U.S. market entry.
He will cover his 7-step framework to build your lean PMF plan for the U.S., based on your current assessment of the five factors: Customer, Product, Category, GTM and Talent.
Bring your hard questions!
Sign up for FREE live webinar
Course syllabus
01
Intro to stepwise PMF framework for the U.S. market
Learn the PMF Five Factors Framework (customer, product, category, GTM and talent) and how to apply it in a stepwise method for your U.S. market entry.
PRE-WORK: Videos, Readings
SOLO WORKSHEETS: Framework for U.S. Market Entry
02
How good is your PMF today?
Begin with a baseline assessment of your current PMF capabilities.
PRE-WORK: Videos, Readings
SOLO WORKSHEETS: How good is your current PMF
03
Build your U.S. PMF fitness hypothesis
Apply Five Factors framework to find out how good and how ready are you for the U.S. market.
PRE-WORK: Videos, Readings
SOLO WORKSHEETS: U.S. PMF fitness hypothesis
04
Create your U.S. value story
Learn how to build a story from story blocks that capture your customer value using both the inside-out method (“product magic”) and outside in method (“a new category game”)
PRE-WORK: Videos, Readings
SOLO WORKSHEETS: How to create your value story
05
Establish your U.S. PMF basecamp
Get ready to enter the U.S.
- Target your Early Adopter U.S. segment
- Position your U.S. value story
- Choose your GTM pathway - PLG, Sales etc
- Assign your PMF discovery team
- Allocate dedicated PMF fund
PRE-WORK: Videos, Readings
SOLO WORKSHEETS: How to establish your U.S. Basecamp, build GTM and your team
06
Develop & test U.S. risk mitigation plan
Build you plan to lower your U.S. market entry risks across all five factors.
PRE-WORK: Videos, Readings
SOLO WORKSHEETS: How to build a U.S. Risk Mitigation Plan
Course schedule
~12-14 hours in total over 3 weeks
26 September - 12 October
6 X One-hour long live sessions
~ 1-hour of async material beforehand (videos + readings)
1-hour live session
- Recap of async materials
- Group Exercises
- Solo Worksheets & Projects
- Case Studies
- Q&A
~ Bonus materials (optional)
Tuesday & Thursday
8:00 - 9:00 am Pacific Standard Time
2 live sessions per week with instructor and peers
Async Pre-work (videos & readings) before each session
~ 1 hour per session
You are expected to learn core concepts through videos and readings BEFORE each class
In class, we recap the material briefly but you spend most time on hands-on exercises (group & solo), case studies and live Q&A to make progress on your U.S. entry plan.
Solo Projects
~ 1 hour per week
- You will get WORKSHEETS for each module to improve your U.S. Market Entry Plan - in private
- You are expected to share your insights & get feedback from the instructor & your peers in class
- While not mandatory, you are expected to share your market entry plan in the last session.
Enroll as a group with you co-founder, PM or sales to align your U.S market entry plan. Email me aw@anuragwadehra.com
Enroll as a group with you co-founder, PM or sales to align your U.S market entry plan. Email me aw@anuragwadehra.com
Intro to PMF Five Factors Framework
Entering the U.S. and finding PMF for your product need not be a random act of GTM!
A market based structured approach is possible for PMF - called Five Factors Framework - which can lower risk and speed up your time to success.
My course PMF: Essentials for Entering the U.S. Market applies this framework in a stepwise manner to build your market entry plan, as explained in this published article by Bloom VC
Learn the core PMF Five Factors Framework in this 10-min video.
View this FREE video
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
How is this course different from your PMF Bootcamp course
How is the course different from the material in your Growth Matters blog
Can I expense the course?
What’s the refund policy?
Be the first to know about upcoming cohorts
Product Market Fit - Essentials for US Market Entry
Still not sure about the course?
Email me at aw@anuragwadehra@.com for a FREE 15-min call to figure out whether this course is for you.
Still not sure about the course?
Email me at aw@anuragwadehra@.com for a FREE 15-min call to figure out whether this course is for you.
100% Risk Free Investment
Guarantee
If you attend the sessions, actively participate, and still don’t find the course valuable, we’ll happily refund your full payment until 7 days after the end of the course