Amanda Natividad coined the phrase "Zero-Click Content" in 2022. She used the zero-click strategy to grow her Twitter following from 1,000 to 100,000+ in under 2 years. And she refined that strategy through her work at audience research startup, SparkToro, where she helped increase signups by 30%.

Amanda is VP Marketing at SparkToro. She has spoken at marketing events like AdWorld, MozCon, and Demand Curve's Growth Summit. She has guest lectured at Columbia Business School and Cornell University. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

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