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The Art of Zero-Click Content

Cohort-based Course

Learn what social platforms really want, and how to win their algorithm games.

The Art of Zero-Click Content

Cohort-based Course

Learn what social platforms really want, and how to win their algorithm games.

Hosted by

Amanda Natividad

VP of Marketing at SparkToro

Amanda Natividad

VP of Marketing at SparkToro

Course overview

The platforms — Google, LinkedIn, Twitter, more — will kill your reach.

"Link in bio." "Link in the comments below." Threads, native video, etc.

We already know the game. The algorithms ding you for linking out.

So don't.

Create Zero-Click Content. It's where clicking to learn more is additive to people's experience — not required.

Who this one-day workshop for

Marketers and operators who are struggling to get their audience to take action.

Creators who are having trouble rising above the fray.

People who believe the world needs more high-quality content.

Marketers and operators who are struggling to get their audience to take action.

Creators who are having trouble rising above the fray.

People who believe the world needs more high-quality content.

What you’ll get out of this workshop

Learn the state of content

We'll dive deep into why it's getting so darn hard to get people to care, let alone click. (Hint: Content is more saturated than ever. Gulp.) And we'll learn the common mistakes from creators & publishers that slow their path for growth. Then? The better path forward.

Get repeatable frameworks to create Zero-Click Content

It's not one-size-fits-all. It's many-and-different-sizes-fit-you-at-different-times. Learn how to mix and match tactics like a content artist.

Walk away with content that's ready to publish

You bring a piece of source content — white paper, blog post, video, newsletter draft — anything. We'll work together on remixing it into several pieces of Zero-Click Content.

And if you don't have anything? Come with ideas. We'll refine them together.

What people are saying

Amanda shifted my thinking on how to leverage social media platforms. Companies I've worked for always use it as a broadcasting tool. But social media is a content platform in its own right. I really appreciated the tools, supporting resources, and breakout sessions during the course to refine my content creation process!

Ashleigh Lee

Senior Marketing Manager, JupiterOne

There aren't many who understand how to tie content strategy back to growth, and I don't think there's anyone more knowledgeable in that regard than Amanda Natividad. She's one of the preeminent leaders in the field of marketing today.

Chantelle Marcelle

Growth & Marketing Strategist

Watching Amanda execute her content marketing strategy from the sidelines has been mind-boggling. She's crushing it. Her free content is already well worth paying for. And now you're telling me we can learn her secrets and build our own strategy *with her help*? That's a no-brainer.

Katelyn Bourgoin

Founder, Customer Camp

Amanda is a content marketing Swiss Army knife — she’s done it across all industry types for companies like Fitbit, Growth Machine, and D2C brands. What’s even more powerful is how well she breaks down real-world, applicable content strategy and teaches it to others with ease.

Jeremy Moser

Co-founder and CEO, uSERP

Amanda's a terrific teacher who brings great energy to her live sessions. Highly recommend!

Kristiana Rule

Content Strategist

If there's anyone who knows how to do content marketing, it's Amanda. Highly recommend this course for all marketers who want to level up their content game!

Zain Kahn

Senior Marketing Executive

Meet your instructor

Amanda Natividad

Amanda Natividad coined the phrase "Zero-Click Content" in 2022. She used the zero-click strategy to grow her Twitter following from 1,000 to 100,000+ in under 2 years. And she refined that strategy through her work at audience research startup, SparkToro, where she helped increase signups by 30%.

Amanda is VP Marketing at SparkToro. She has spoken at marketing events like AdWorld, MozCon, and Demand Curve's Growth Summit. She has guest lectured at Columbia Business School and Cornell University. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

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