Prath is the Founder and CEO of Simple Ideas GmbH, a Swiss-based consulting firm rooted in fresh thinking. A strong believer in the mantra "Simple is Powerful," Prath champions simplicity as the often-overlooked key to value creation for organizations. With a mission to instill simplicity as a core operating principle, Simple Ideas offers no-nonsense, jargon-free services in new Ways of Working, ideation & innovation, and initiative management.

Proudly calling Asia, Africa, and Europe her home, Prath brings cross-cultural perspective to work and a wealth of experience as the former Chief of Staff for the global data and analytics function at a leading pharmaceutical company. Her expertise extends to leading strategic initiatives globally in both the Pharma and Banking industries, specializing in implementing value-based ways of working, transformation and new technology adoption. Prath's superpower lies in leading diverse groups of people through change, and she brings her simple and effective approach to this course.

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