Turbocharge Team Creativity with AI Driven Design Thinking
2 Weeks
·Cohort-based Course
Build your first ideation session that harnesses the fusion of human empathy and AI to 10x your team's creativity.
Turbocharge Team Creativity with AI Driven Design Thinking
2 Weeks
·Cohort-based Course
Build your first ideation session that harnesses the fusion of human empathy and AI to 10x your team's creativity.
Hosted by
Andrei Ungureanu and Matei Goncea
100+ Design Sprints, award winning marketeers, studied AI-Generated Media @MIT
Course overview
Bridge the gap between humans & AI for 10x creative problem solving
If you're a creative, marketer, consultant, or facilitator... the outlook is pretty bad. Left and right every day you will find AI solutions that do our work seemingly better, faster, and MUCH, MUCH cheaper: presentations, copywriting, visuals, ads, strategy, coaching... even whole campaigns and websites generated from a couple of words.
What if instead of fearing we'll be replaced by AI, you can turbocharge your team's creativity with AI?
After running hundreds of Design Thinking sessions, teaching hundreds of associates at Coca-Cola, developing many dozens of campaigns for different brands across Europe and several awards won in the process and playing A LOT with AI tools… we discovered how we can use AI to help teams generate ground breaking creative ideas.
It's all about using design thinking principles that enable a harmonious fusion between human empathy and AI.
In our workshop you'll learn how to build a Team Ideation session where AI is a creative ally (instead of fearing it will replace us).
You'll enable teams to LEVEL UP the creative output, achieving MORE in LESS TIME, iterating fast, having a lot more fun and using their empathy.
Not only that, but at the end of the course, you will have built your very own 90-minute Turbocharged Design Thinking IDEATION session that can enable ground breaking creative solution for any business.
Who is this course for
01
Design Thinking Facilitators that don't want to settle for boring ideation sessions and want to add more spice!
02
Workshop consultants that need to wow their clients with... their own team's creativity, unleashed by AI!
03
Busy marketers that want to be bold and experiment with AI, co-create ideas with colleagues or agency partners.
Key Outcomes
Balance human creativity and AI superpowers
Exceptional creativity means leveraging the humans and AI at what they are best at. Evaluate both worlds to elevate their combined potential.
10x the creativity of your ideation sessions
Your team, with design thinking frameworks and AI = deeper, wider, wilder, faster at finding better problems and solutions than ever before.
Build your ready to facilitate AI turbocharged Ideation session
With a network of peers, frameworks, and practice you'll be ahead of 90% of facilitators our there AND have have your own session ready to be facilitated.
Turbocharge Team Creativity with AI Driven Design Thinking
What you can expect:
Neda Lazic
Andrea Krkac
Malina Istatkova
Cristian Calinescu
Aura Botorog
Meet your instructors:
Andrei Ungureanu
I'm a geek that believes in the superpowers of empathy, curiosity, play & technology to solve meaningful problems.
Used Design Thinking and facilitated with world-class partners for Coca-Cola: McCann, Publicis, Bain, Havas, sciFutures, 72andsunny, Avansere, Panini, UEFA, Blizzard Entertainment, McLaren, Gameloft, Experience Point on future-back innovation, new products, sustainability, gaming, marketing campaigns, content, culture, capabilities and more.
Taught and coached Design Thinking to hundreds of associates.
Studied "Experiments in AI-Generated Media" @ MIT Media Lab on Maven: GANs, style transfers, Deep Dream, Neural Doodles, audio and video deep fakes, debating with peer experimenters the risks and implications.
Using AI tools daily both personally and professionally with teams. Excited to share all I've learned with you.
Matei Goncea
Digital first creative marketer who believes that the fusion of human empathy and digital tools can drive 10x added value for the consumer.
Have started my professional career in digital marketing 13 years ago and have continued to keep a digitally led mindset ever since. Currently managing creative marketing campaigns implemented in Europe for Coca-Cola for whom I have proudly delivered award winning digital campaigns.
Used design thinking to develop key creative campaigns in Europe and globally. Specialised in ideation sessions that go beyond the obvious and push teams to dig for human centered solutions.
Tested hundred of methods and frameworks that generate creative solutions. Eager to share with you all my creative know-how in this course and how ideas can go from average to great with the help of AI. YES! It is possible. You just need to know how to guide the conversation.
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Turbocharge Team Creativity with AI Driven Design Thinking
Course syllabus
01
"Unveiling Human Truths: AI bias vs authentic human observations!"
Analyse the potential bias in AI-generated responses and understand the need of deeper human observations.
02
"Simple Briefs At Last: condense a wealth of data into human-centric insights!"
Converge a vast amount of data and observations into simple human centric statements.
03
"Turbocharge Team Creativity: Generate ground breaking human centric ideas with the help of AI and design thinking principles"
Test different AI techniques to generate deep human centric ideas that add value to humans.
04
"Crafting Brilliance: fine-tune your big idea to harmonize with audience and business needs!"
Refine your big idea to resonate with your target audience and business needs.
05
"Practice Makes Perfect: design your custom AI turbocharged ideation session for creative problem-solving!"
Build your own ideation facilitated session so you can apply it for your problems to solve.
Course schedule
2 weeks: 3-5 hours per week
Week 1 Monday & Thursday
6:00 pm - 7:30pm GMT+1
Analyse the potential bias in AI-generated responses and understand the need of deeper human observations. Converge a vast amount of data and observations into simple human centric statements.
Week 2 Monday & Thursday
6:00 - 7:30 PM GMT+1
Test different AI techniques to generate deep human centric ideas that add value to your business. Refine your big idea to resonate with your target audience and business needs.
Week 2 Friday
6:00 - 7:30 PM GMT+1
Build your own ideation facilitated session so you can apply it for your problems to solve
The lazy-smart Design Thinking ChatGPT prompt cheat sheet
Most marketeers think Design Thinking is a complex and time-consuming process, but actually, it can be effortless and efficient with the right tools and approach.
That's where our free, lazy-smart ChatGPT prompt cheat sheet comes in.
Stop wasting your valuable time using generic prompts. Start harnessing clever, Design Thinking tailored prompts to:
🔹Accelerate your creative problem solving,
🔹Tap into deep human insights,
🔹Guide your team to kick-ass solutions that solve meaningful problems.
🚀It feels like having a free facilitator to guide you
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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