Hero image

Startup Product Management Best Practices

4 Weeks

·

Cohort-based Course

Learn the secrets of becoming an effective product manager in a small team

Hosted by

David Jorjani

Instructor at the University of Toronto, 4x first startup product person

Course overview

Product Management: Zero to One in 3 sessions

Product management can seem overwhelming, especially for first-timers in small or new teams. A quick search will suggest a PM should:


Lead product design & development. Then continuously plan & revise


Deliver high-quality products that users learn, use, and trust. And do it fast


Work with engineers, designers, customer success, CxOs


Communicate well with all stakeholders, manage expectations, and influence people without authority


Do product discovery, talk to customers, and be their voice


Learn about the market, business, laws, privacy, and security needs


Define product vision, strategy, roadmap


Make data-driven decisions


Learn and apply product frameworks such as Design Thinking, Lean Product Management, North Star, Product Market Fit, Jobs to be done, etc.


...


Most teams and companies don't have the maturity and resources of the Big Tech (Microsoft, Google, Meta, Netflix, etc.). Nobody can do it all.


Where do you start? What's most important for you Now? Your answer is unique to you. Let's find it together.

Who is this course for

01

First-time product managers or product people who act as the only or first product person on their teams (outside the big tech)

02

Non-product people (founders, engineers, customer success managers, designers) who need to wear the product hat part-time

03

People who want to get into product in small or mid-sized companies or new teams

What you’ll get out of this course

Understand the world of product management

A quick overview of what product management is and is not

Explore the best career paths for you

Look at your background, interests, strengths, and personality to identify your potential paths

Clarify your next step through real activities

Learn what is most important for you now and how you can act

Make a difference where you are

Move towards what can make the biggest difference for you

Gain confidence in your PM career and growth plan

Earn the trust and confidence of your team (and yourself) with quick wins and continue your journey

1-1 product coaching & mentorship

1-1 session dedicated to you and your goals

What people are saying

        David's enthusiasm and engagement with the students created a great learning environment for us.
Siwei

Siwei

Junior Software Developer
        This course goes through the key fundamentals of what Product is today in its many flavors. David's teaching style is clear, engaging, and thoughtful! If you're interested in figuring out if Product is for you or what type of Product role is for you, then this course is a perfect launchpad.
Alam

Alam

Product Manager at Ceridian
        Very helpful course and a lot of useful and pragmatic information around Product Management, what it entails, how it varies in different structures (small startups to big orgs). David took the time to get to know the students and used our industries throughout the examples to make sure the information is digested better.
Noosh

Noosh

Product Lead, Toronto Dominion Bank

Meet your instructor

David Jorjani

David Jorjani

3x Head of Product, 6-year University Lecturer

I first started as a founding engineer of a startup. We didn't know what product leadership was. It was a painful 5-year period. Your startup product experience doesn't have to be.


Three startups later in a similar capacity and many workshops, programs, coaching sessions later, I have learned a few lessons to share.


Our last startup was acquired and I am still connected with many of my team members.


Skip the grueling grind and jump on the joyous journey.

A pattern of wavy dots
Join an upcoming cohort

Startup Product Management Best Practices

Summer 2023

$250 USD

Dates

Aug 14 - Sep 4, 2023

Payment Deadline

Aug 13, 2023

Course syllabus

01

Product Mindset & Key Questions

Learn to think like a product manager and the key questions any product manager needs to answer to do their job well

02

Product Management Frameworks & Flavors

Brief intro to product management frameworks and the highest value ones for your role, career and team

03

Next Steps

Career coaching to apply the lessons and define next steps for each student

Course schedule

4-6 hours per week
  • Mondays or Thursdays (based on your schedule)

    6:00pm - 7:30pm EST

    • 1 hour class + 30 minute Q&A
    • In a small cohort of up to 4 students going over key PM material
  • Career Plan & Review

    2 hours per week

    • Self-paced workbook to help you define your path and clarify your main actions
  • 1-1 Coaching Session

    1 hour

    • We review your workbook together and set you on your way to success

Structured Learning in Weeks.

Structured Learning in Weeks.

Systematic learning

Get familiar with the world of product management in weeks rather than putting the pieces of the puzzle together in years.

Active learning

You’ll be working on activities that are relevant to you and what you need

Personal plan

After our sessions, we work through your next career steps together 1-1 to help you carve out a plan you are excited about

Frequently Asked Questions

Is this only for startup product managers?
I work full-time, what is the expected time commitment?
Is 3 weeks really enough to learn product management?
I have worked in product before. Is this still a fit?
Can my employer pay for my learning?
What’s the refund policy?
What happens if I can’t make a live session?
I want to participate but have financial limitations (e.g., unemployed or student). What can I do?

Interested in future cohorts?

Sign up to be the first to know about next cohorts.

A pattern of wavy dots
Join an upcoming cohort

Startup Product Management Best Practices

Summer 2023

$250 USD

Dates

Aug 14 - Sep 4, 2023

Payment Deadline

Aug 13, 2023

$250 USD

4 Weeks