Startup Product Management Best Practices
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Hosted by
David Jorjani
Instructor at the University of Toronto, 4x first startup product person
Course overview
Product Management: Zero to One in 3 sessions
Product management can seem overwhelming, especially for first-timers in small or new teams. A quick search will suggest a PM should:
• Lead product design & development. Then continuously plan & revise
• Deliver high-quality products that users learn, use, and trust. And do it fast
• Work with engineers, designers, customer success, CxOs
• Communicate well with all stakeholders, manage expectations, and influence people without authority
• Do product discovery, talk to customers, and be their voice
• Learn about the market, business, laws, privacy, and security needs
• Define product vision, strategy, roadmap
• Make data-driven decisions
• Learn and apply product frameworks such as Design Thinking, Lean Product Management, North Star, Product Market Fit, Jobs to be done, etc.
...
Most teams and companies don't have the maturity and resources of the Big Tech (Microsoft, Google, Meta, Netflix, etc.). Nobody can do it all.
Where do you start? What's most important for you Now? Your answer is unique to you. Let's find it together.
Who is this course for
01
First-time product managers or product people who act as the only or first product person on their teams (outside the big tech)
02
Non-product people (founders, engineers, customer success managers, designers) who need to wear the product hat part-time
03
People who want to get into product in small or mid-sized companies or new teams
What you’ll get out of this course
Understand the world of product management
A quick overview of what product management is and is not
Explore the best career paths for you
Look at your background, interests, strengths, and personality to identify your potential paths
Clarify your next step through real activities
Learn what is most important for you now and how you can act
Make a difference where you are
Move towards what can make the biggest difference for you
Gain confidence in your PM career and growth plan
Earn the trust and confidence of your team (and yourself) with quick wins and continue your journey
1-1 product coaching & mentorship
1-1 session dedicated to you and your goals
What people are saying
Siwei
Alam
Noosh
Meet your instructor
David Jorjani
3x Head of Product, 6-year University Lecturer
I first started as a founding engineer of a startup. We didn't know what product leadership was. It was a painful 5-year period. Your startup product experience doesn't have to be.
Three startups later in a similar capacity and many workshops, programs, coaching sessions later, I have learned a few lessons to share.
Our last startup was acquired and I am still connected with many of my team members.
Skip the grueling grind and jump on the joyous journey.
Join an upcoming cohort
Startup Product Management Best Practices
Summer 2023
$250 USD
Dates
Aug 14 - Sep 4, 2023
Payment Deadline
Aug 13, 2023
Course syllabus
01
Product Mindset & Key Questions
Learn to think like a product manager and the key questions any product manager needs to answer to do their job well
02
Product Management Frameworks & Flavors
Brief intro to product management frameworks and the highest value ones for your role, career and team
03
Next Steps
Career coaching to apply the lessons and define next steps for each student
Course schedule
4-6 hours per week
Mondays or Thursdays (based on your schedule)
6:00pm - 7:30pm EST
- 1 hour class + 30 minute Q&A
- In a small cohort of up to 4 students going over key PM material
Career Plan & Review
2 hours per week
- Self-paced workbook to help you define your path and clarify your main actions
1-1 Coaching Session
1 hour
- We review your workbook together and set you on your way to success
Structured Learning in Weeks.
Systematic learning
Get familiar with the world of product management in weeks rather than putting the pieces of the puzzle together in years.
Active learning
You’ll be working on activities that are relevant to you and what you need
Personal plan
After our sessions, we work through your next career steps together 1-1 to help you carve out a plan you are excited about
Frequently Asked Questions
Is this only for startup product managers?
I work full-time, what is the expected time commitment?
Is 3 weeks really enough to learn product management?
I have worked in product before. Is this still a fit?
Can my employer pay for my learning?
What’s the refund policy?
What happens if I can’t make a live session?
I want to participate but have financial limitations (e.g., unemployed or student). What can I do?
Interested in future cohorts?
Sign up to be the first to know about next cohorts.
Join an upcoming cohort
Startup Product Management Best Practices
Summer 2023
$250 USD
Dates
Aug 14 - Sep 4, 2023
Payment Deadline
Aug 13, 2023