Startup Product Management Best Practices
Instructor at the University of Toronto, 4x first startup product person
Product management can seem overwhelming, especially for first-timers in small or new teams. A quick search will suggest a PM should:
• Lead product design & development. Then continuously plan & revise
• Deliver high-quality products that users learn, use, and trust. And do it fast
• Work with engineers, designers, customer success, CxOs
• Communicate well with all stakeholders, manage expectations, and influence people without authority
• Do product discovery, talk to customers, and be their voice
• Learn about the market, business, laws, privacy, and security needs
• Define product vision, strategy, roadmap
• Make data-driven decisions
• Learn and apply product frameworks such as Design Thinking, Lean Product Management, North Star, Product Market Fit, Jobs to be done, etc.
Most teams and companies don't have the maturity and resources of the Big Tech (Microsoft, Google, Meta, Netflix, etc.). Nobody can do it all.
Where do you start? What's most important for you Now? Your answer is unique to you. Let's find it together.
First-time product managers or product people who act as the only or first product person on their teams (outside the big tech)
Non-product people (founders, engineers, customer success managers, designers) who need to wear the product hat part-time
People who want to get into product in small or mid-sized companies or new teams
A quick overview of what product management is and is not
Look at your background, interests, strengths, and personality to identify your potential paths
Learn what is most important for you now and how you can act
Move towards what can make the biggest difference for you
Earn the trust and confidence of your team (and yourself) with quick wins and continue your journey
1-1 session dedicated to you and your goals
3x Head of Product, 6-year University Lecturer
I first started as a founding engineer of a startup. We didn't know what product leadership was. It was a painful 5-year period. Your startup product experience doesn't have to be.
Three startups later in a similar capacity and many workshops, programs, coaching sessions later, I have learned a few lessons to share.
Our last startup was acquired and I am still connected with many of my team members.
Skip the grueling grind and jump on the joyous journey.
Aug 14 - Sep 4, 2023
Aug 13, 2023
Product Mindset & Key Questions
Learn to think like a product manager and the key questions any product manager needs to answer to do their job well
Product Management Frameworks & Flavors
Brief intro to product management frameworks and the highest value ones for your role, career and team
Career coaching to apply the lessons and define next steps for each student
6:00pm - 7:30pm EST
2 hours per week
Get familiar with the world of product management in weeks rather than putting the pieces of the puzzle together in years.
You’ll be working on activities that are relevant to you and what you need
After our sessions, we work through your next career steps together 1-1 to help you carve out a plan you are excited about
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Aug 14 - Sep 4, 2023
Aug 13, 2023