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Startup Product Management

New
·

1 - 2 Weeks

·

Cohort-based Course

Learn the secrets of becoming an effective first-time product manager

Hosted by

David Jorjani

Instructor at the University of Toronto, 4x first startup product person

Last chance to apply

0

days

5

hours

35

mins

Course overview

Product Management: 0 to 1 in 2 weeks

Product management can seem overwhelming, especially for first-timers in small or new teams. A quick search will suggest a PM needs to:


- Do product discovery, talk to customers, and be their voice


- Communicate well with all stakeholders, manage expectations, and keep them happy


- Learn about the market, business, laws, privacy, and security needs


- Work with engineers, designers, customer success, CxO


- Define product vision, strategy, roadmap


- Lead product development


- Create the backlog. Then continuously plan, revise and groom


- Design the product


- Deliver high-quality products that users can learn, use, and trust. And do it fast


- Make data-driven decisions


- Lead & influence people without authority


- Learn about and apply (at least some of) the tens of product frameworks such as Design Thinking, Lean Product Management, North Star, Product Market Fit, Jobs to be done, etc.


...


Most teams and companies don't have the maturity and resources of the Big Tech (Microsoft, Google, Meta, Netflix, etc.). Nobody can do it all.


What's most important for you? Where do you start?


Google and ChatGPT will only add to the pile. Your answer is unique to you. Let's find it together.

Who is this course for

01

First-time product managers or product people who act as the only or first product person on their teams (outside the big tech)

02

Non-product people (founders, engineers, customer success managers, designers) who need to wear the product hat part-time

03

People who want to get into product in small or medium sized companies or new teams

What you’ll get out of this course

Understand the world of product management

A quick overview of what product management is and is not

Explore the best career paths for you

Look at your background, interests, strengths, and personality to identify your potential paths

Clarify your next step

Learn what is most important for you now and how you can act

Make a difference where you are

Move towards what can make the biggest difference for you

Gain confidence in your PM career and growth plan

Earn the trust and confidence of your team (and yourself) with quick wins and continue your journey

1-1 product coaching & mentorship

A session to help you define and refine your direction

What people are saying

        David's enthusiasm and engagement with the students made created a great learning environment for us.
Siwei

Siwei

Former student
        David is a great instructor who has a very deep understanding of industry practices... From the lecture material and course administration, it is apparent that he cares about what students are learning.
Terry

Terry

Former student

Meet your instructor

David Jorjani

David Jorjani

3x Head of Product, 6-year University Lecturer

I first started as a founding engineer of a startup. We didn't know what product leadership was. It was a painful 5-year period. Your startup product experience doesn't have to be.


Three startups later in a similar capacity and many workshops, programs, coaching sessions later, I have learned a few lessons to share.


Our last startup was acquired and I am still connected with many of my team members.


Skip the grueling grind and jump on the joyous journey.

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Join an upcoming cohort

Startup Product Management

Winter 2023

$249 USD

Dates

Jan 30 - Feb 13, 2023

Application Deadline

Jan 28, 2023

Don't miss out! Applications close in 5 hours

Summer 2023

$249 USD

Dates

May 4 - 11, 2023

Application Deadline

Apr 27, 2023

Course syllabus

01

Product Mindset & Key Questions

Learn to think like a product manager and the key questions any product manager needs to answer to do their job well

02

Product Management Frameworks & Flavors

Brief intro to product management frameworks and the highest value ones for your role, career and team

03

Next Steps

Career coaching to apply the lessons and define next steps for each student

Course schedule

4-6 hours per week
  • Mondays

    6:00pm - 7:00pm EST

    1 hour class going over key PM material

  • Project Plan

    2 hours per week

    Self-paced workbook to help you define your path and clarify your main actions

  • 1-1 Coaching Session

    1 hour

    We review your workbook together and set you on your way to success

Structured Learning in Weeks.

Structured Learning in Weeks.

Systematic learning

Get familiar with the world of product management in weeks rather than putting the pieces of the puzzle together in years.

Active learning

You’ll be working on activities that are relevant to you and what you need

Personal plan

After our sessions, we work through your next career steps together 1-1 to help you carve out a plan you are excited about

Frequently Asked Questions

Is this only for startup product managers?
I work full-time, what is the expected time commitment?
Is 2 weeks really enough to learn product management?
I have worked in product before. Is this still a fit?
What’s the refund policy?
What happens if I can’t make a live session?

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots
Join an upcoming cohort

Startup Product Management

Winter 2023

$249 USD

Dates

Jan 30 - Feb 13, 2023

Application Deadline

Jan 28, 2023

Don't miss out! Applications close in 5 hours

Summer 2023

$249 USD

Dates

May 4 - 11, 2023

Application Deadline

Apr 27, 2023

$249 USD

New
·

1 - 2 Weeks