How to Build Winning Products for Early-Stage Startup Leaders

4.8 (13)

·

4 Weeks

·

Cohort-based Course

How to go from "are we doing this right?" to a team and a process that leads to winning products for leaders with small teams

Founders and product people formerly at

Microsoft
Google
Ceridian
Stripe
Wikimedia Foundation

Course overview

Do any of these seem familiar?

Do you work with/ are a cofounder leading product in a small startup (10-100 people) or a product line in a bigger company?


Do you feel you are facing daunting expectations to build and deliver? And you are not sure you'll be able to meet them?


Do you question if you know what you need to succeed? and feel the need to learn what “excellent” looks like fast?


Do you think you are not getting great results fast enough? Can you clearly define success and chart a path to it?


Do you need a way to assess how good or bad things are more objectively?


Do you feel the need to make things better and figure out where to start?


Do you have a new project that you need to plan and deliver?




If two or more of these statements apply to you, this course will help you.

Who is this course for

01

Founders and product leaders responsible for product and engineering teams at companies with 10-100 employees

02

New product managers working with small teams who want to fast-track their impact and career growth

03

Non-product people (e.g., engineers, designers, marketers) who need to act as the product person to cover for a gap on the team

What you’ll get out of this course

Understand the holistic modern product process for startups at various stages (Seed to Series B)

Learn over 20 product frameworks developed and used by top organizations like Amazon, Google, Microsoft, Stanford, but adapted for startups.

Create a plan to get closer to product market fit using best practices, frameworks, and models

Evaluate your biggest challenges and create a plan using frameworks related to Product Discovery, Prioritization, and Development to get to Product Market Fit.

Start your highest impact actions based on your current challenges and circumstances

You'll expand your horizons and see the big picture more clearly. Then achieve quick wins to increase your impact and reduce stress and doubt

Gain multiple high-impact insights for yourself, your product, and your team

You will have multiple "aha" moments where you learn better ways you and your team can do things. Instead of many theories, take the few with the highest value

Learn the fundamental skills of great product people

Understand the skills great product managers need and identify your next step

Learn where and how AI can help

Learn how to use AI (e.g., v0, Replit, Claude, ChatGPT) to improve your speed and quality of your work to get results faster

This course includes

6 interactive live sessions

Lifetime access to course materials

13 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Nov 25—Dec 1

    Nov

    29

    Session 1: Product Thinking Principles

    Fri 11/295:00 PM—6:30 PM (UTC)

    Starting with the Customer

    4 items

    Frameworks on Building Successful Products

    2 items • Free preview

Week 2

Dec 2—Dec 8

    Dec

    3

    Optional Coaching + Q&A (Session 1)

    Tue 12/35:30 PM—6:30 PM (UTC)
    Optional

    Dec

    6

    Session 2: Problems and Opportunities

    Fri 12/65:00 PM—6:30 PM (UTC)

    Solving the Right Problem for the Right Customers

    3 items

    Essential Product Management Skills

    2 items • Free preview

Week 3

Dec 9—Dec 15

    Dec

    10

    Optional Coaching + Q&A (Session 2)

    Tue 12/105:30 PM—6:30 PM (UTC)
    Optional

    Dec

    13

    Session 3: How to Solve the Problem Right?

    Fri 12/135:00 PM—6:30 PM (UTC)

    Best Practices and Frameworks in Building Products

    5 items

Week 4

Dec 16

    Dec

    16

    Optional Coaching + Q&A

    Mon 12/165:30 PM—6:30 PM (UTC)
    Optional

Post-course

    What are your best resources beyond the course?

    1 item

4.8 (13 ratings)

What students are saying

What people are saying

        This course goes through the key fundamentals of what Product is today in its many flavors. David's teaching style is clear, engaging, and thoughtful! If you're interested in figuring out if Product is for you or what type of Product role is for you, then this course is a perfect launchpad.
Alam

Alam

Product Manager at Ceridian
        Very helpful course and a lot of useful and pragmatic information around Product Management, what it entails, how it varies in different structures (small startups to big orgs). David took the time to get to know the students and used our industries throughout the examples to make sure the information is digested better.
Noosh

Noosh

Product Lead, Toronto Dominion Bank
        Since the cohort was so small, it was very interactive and we had the ability to steer conversations to topics we could gain the most out of based on our experience.
Shania

Shania

Associate Consultant
        David's enthusiasm and engagement with the students created a great learning environment for us.
Siwei

Siwei

Junior Software Developer

Meet your instructor

David Jorjani

David Jorjani

3x Head of Product (2 Acquired), U of Toronto Instructor, Organizational Coach

David is a seasoned product leader with 15+ years of experience going from a team of one to leading product teams at Fortune 500 after acquisition. His career spans roles from founding engineer to VP of Product, culminating in two successful startup acquisitions under his product leadership.


He has advised founders and teams at Techstars, Founder Institute, Startup Weekend, and the University of Toronto.


He is also an On Deck Founder Fellow, Pear VC Founder Circles Member, Certified Organizational Coach, empowering product leaders at Fortune 500 companies, early-stage entrepreneurs, and recent graduates to navigate the complexities of product management and entrepreneurship.


He teaches undergraduate and graduate courses at the Department of Computer Science at the University of Toronto.


He is working on a new venture to effective product engineering teams.

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How to Build Winning Products for Early-Stage Startup Leaders

Course schedule

2-6 hours per week (optional projects)

  • Asynchronous Weekly Project & Workbook

    1-5 hours per week

    • Pre-readings and learning material tailored to your needs
    • Self-paced personal projects helping you apply what you learn and clarify your main actions
  • Weekly Workshops

    5-6:30pm EST (day & time flexible)

    • 1 hour class + 30 minute Q&A
    • In a small cohort of up to 5 students
  • 1-1 Coaching Session

    1 hour

    • We work on what's most important to help you move forward. We can review your project together and set you on your way to success
Free resource

Course Contents

Get a better sense of the topics may cover to have a better sense of what we will be learning and practicing together.


Every cohort is different based the students' needs.

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Tailored Learning To Your Needs

Tailored Learning To Your Needs

Personalized Content

We don't boil the ocean of knowledge. We focus on what you need to go to the next level.

Complete Overview

Get familiar with the world of product management in weeks rather than putting the pieces together in years.

Active Learning

You shape the course. You participate, bring challenges, ask questions, apply learnings, and get feedback.

Frequently Asked Questions

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