Cohort 2

Product managers who drive strategy, development, and launch of products.

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Startup founders building new businesses, from MVP to scale.

Setting strategic direction, making high-stakes decisions, and translating vision into execution.

Driving user acquisition, activation, retention, and monetization through product-led growth strategies.

Identifying opportunities and validating what to build through customer research, experimentation, and prioritization.

Developing intuition for what makes a great product — evaluating ideas, understanding user needs, and making tradeoff decisions.

Behind nearly every KPI you want to move is a user behavior you need to change.

Principal Researcher @ ZoCo