Strategic Business Roadmap

New
·

3 Days

·

Cohort-based Course

Convey the purpose, direction and underlying values of a business. The workshop provides powerful tools to iterate rapidly and purposefully.

Previously at

American Express
North Carolina
The Citco Group Limited
Allianz Travel USA
Aurora Energy Research

Course overview

Learn how to connect your business vision and mission into an actionable roadmap

The strategic business roadmap focuses on mapping out a company's core strategic perspective and direction. Using the company's vision, mission and values as a connective tissue for aligning everybody – from your customers to your employees. Understand what your business is driving towards and how you're different from your competitors.

Who is this course for

01

This course is ideal for founders, startup C-suite, product leads in ideation or go-to-market phases, business-minded engineers.

02

If you need to hone in your product's strategic direction, this primer workshop will provide a solid foundation to build a product roadmap.

03

If you prefer collaborative, hands-on, learning this may be an ideal workshop experience for you.

What you’ll get out of this course

Craft the vision, mission and values for a business


Understand the north star goal for a business


Define the business' focus areas and themes


Complete the business model canvas for a business


Understand the long term goals and success metrics

This course includes

2 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Mar 11—Mar 13

    Intro to the strategic roadmapping framework

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    Defining the Vision, Mission and Values to understand a product's purpose

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    Identifying the North Star goals and success metrics

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    Creating business themes as focus areas

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    Understanding the customer's core needs

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    Deconstruct the product offering using the lean model canvas

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    Creating a business brand identity

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    Create execution items, assess risks, prioritize and assign timelines

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    Put it all together to create a resilient roadmap

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    Mar

    11

    Strategic Business Roadmap Session 1

    Tue 3/116:00 PM—10:00 PM (UTC)

    Mar

    13

    Strategic Business Roadmap - Session 2

    Thu 3/136:00 PM—10:00 PM (UTC)

What people are saying

        Saleha’s been instrumental in transforming SoftServe into a process driven organization with systems and an infrastructure for product dev success. In other words, she’s made my life as a non-technical founder a dream. I can focus on all of the other CEO functions and trust in her that our product is up to standard and allows for full transparency
Annee Ngo

Annee Ngo

CEO - Softserve
        Zegtec is currently helping my team develop our MVP, and we would be lost without them! (The company) has deep experience in the technology development, execution, and maintenance space, and we are benefitting from strategic product development guidance.
Meredith Danberg-Ficarelli

Meredith Danberg-Ficarelli

Director of Operations - Common Ground Compost

Meet your instructor

Saleha Jaweid

Saleha Jaweid

Saleha is the founder of Zegtec, a technology and energy consulting firm.

Saleha is a Product & Operations leader who has successfully shipped 10+ applications, collectively earning $5+B in total revenue and managing $1+T in asset portfolios for employers and clients. She has coached 20+ teams on operational and product excellence.


She has a proven history of success in developing high-yield products for software companies, managing high performance software teams and projects, and leading organizational change initiatives. She has gained expertise in developing and executing product vision and strategy for various verticals from Fintech, Supply Chain to most recently within blockchain and the carbon projects industry. She holds a Bachelors in Physics and is working towards a MSc in Quantum Technology.


Saleha is an advocate for building socially responsible and conscientious technology. She is a serving member of Engineers Without Borders (ToPro) and a founding member of the Hav3n Collective which is focused on creating financial, educational and entrepreneurial resources for female entrepreneurs, creators and builders in Web3.

Erin Murphy

Erin Murphy

Erin is the co-founder of Change Code, a web3 project monetizing impact assets.

Erin Murphy is the North America Software Lead at Aurora Energy Research, a global energy markets analysis firm leading the energy transition. She is also the co-founder of Change Code, a new web3 project forging primitives and easy-to-use building blocks for the standardization, verification, and enhanced monetization of impact assets (including, but not limited to, carbon).


She previously served as the Chief Growth Officer at Topl, a venture-backed, impact-focused layer 1 blockchain protocol. Erin holds an MBA and MA from The Wharton School and Lauder Institute respectively. Before graduate school, she spent a decade in the international development aid sector, working in East Europe and South Asia on projects relating to micro-enterprise development, financial inclusion, and post-conflict infrastructure. 


Erin enjoys languages and is fluent in Russian and in Bosnian/Croatian/Serbian. She serves as an Associate Board Member for the American Near East Refugee Association and as a Board Member of SEVA Service Learning, an education non-profit in Nepal. 



A pattern of wavy dots

Join an upcoming cohort

Strategic Business Roadmap

Cohort 1

$999

Dates

Mar 11—13, 2025

Payment Deadline

Mar 10, 2025
Get reimbursed

Course schedule

~8 hours per cohort

  • March 11-13, 2025

    Cohort 1


  • Tuesdays & Thursdays

    2:00pm - 6:00pm EST

    The workshop is divided into 2 sessions, where each session is about 4 hours long.

Free resource

Product School - Resilient Product Roadmap

We use a modified version of this freely available resource. However users can greatly benefit from the original resilient roadmap to help product leaders plan and rally their organizations around lower risk product planning.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshopping and hands-on exercises.

Interactive and activity-based

You’ll be interacting with other learners through breakout rooms and project teams.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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A pattern of wavy dots

Join an upcoming cohort

Strategic Business Roadmap

Cohort 1

$999

Dates

Mar 11—13, 2025

Payment Deadline

Mar 10, 2025
Get reimbursed

$999

3 Days