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Social Media Skills To Master

New
·

4.5 Weeks

·

Cohort-based Course

Leverage the tools and techniques from major brands so you can stand out from the competition and make an impact.

Hosted by

Zachary Walker

Social Media Week Speaker and Award-winning Social Media Professional.

Course overview

Grow Your Brand with Award-Winning Social Media Practices

Use the tactics that major brands use to inspire your marketing plan and better promote your business.

Who is this course for

01

Social media professionals who provide strategy and guidance to their clients' brands.

02

Digital marketers looking to improve their brand's social media channels and stand out in-feed.

03

Small-business owners struggling to build a loyal fanbase and grow their audience.

Key Outcomes

Learn To Maximize The Most Popular Social Media Platforms

Each platform can have a purpose for your brand. You'll have a firmer understanding of each popular platform and how you can use them to improve your brand.

Learn How to Better Utilize Organic and Paid Social

Organic and paid social media need to be used differently. You'll learn how to use each method to grow your brand's social media strategy.

Evaluating Opportunities With Influencers

Learn how to amplify or even start your influencer marketing efforts. I'll dispel five myths about influencer marketing and provide you with tips to leverage.

Building An Authentic Online Audience

Position your brand when it comes to establishing its brand story. We'll identify ways to connect with your consumers authentically and stand out in a cluttered feed.

See what people are saying

        He doesn't just know about personal branding, he also knows the grand scope of how to bring branding and marketing relationships to the corporate level as well."
Lauren Davis

Lauren Davis

Executive Director, Winnebago Buy Local
        He had such a wide breadth of knowledge on all of the different platforms, having worked with all these major brands..."
Jacob Bradt

Jacob Bradt

Founder & CEO, Rockford Buzz
        Bringing in his experience working with a large-scale agency and really explaining what it means to be authentic..."
Joshua Binning

Joshua Binning

Owner, Lucha Cantina
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Join an upcoming cohort

Social Media Skills To Master

Cohort 1

$720 USD

Dates

Nov 3 - Dec 1, 2022

Payment Deadline

Oct 21, 2022

Meet your instructor

Zachary Walker

Zachary Walker

Social Media Director, Marketing Consultant, Public Speaker

Zachary Walker is an energetic marketer with a strong social and strategic background, delivering digital and social content reaching millions across the globe.


Working on iconic brands like Oscar Mayer, Clorox, Burt's Bees, Fireball Whisky, and Kool-Aid, as well as challenger brands like Merrick Pet Care, and A2 Milk.


His success on Oscar Mayer, Kool-Aid, and Fireball Whisky afforded him the opportunities to speak at several business and networking events, including Chicago Social Media Week (November 2017) and the Social Rock Conference in Rockford, Illinois (May 2019).


Although Zachary has worked with large brands, he is passionate about helping smaller brands and entrepreneurs.

A pattern of wavy dots
Join an upcoming cohort

Social Media Skills To Master

Cohort 1

$720 USD

Dates

Nov 3 - Dec 1, 2022

Payment Deadline

Oct 21, 2022

Course Syllabus

01

Identify The Right Social Media Platforms For Your Brand

We'll discuss the most popular platforms and identify how to use them to best uplift your brand. You'll see examples from iconic brands and learn how your brand should best appear online.

02

Improve Your Approach to Organic and Paid Social

Let's discuss the partnership between organic and paid social media. And how you can optimize your overall strategy and content to drive action on both.

03

Explore Influencer Marketing

Influencers can support your goals if it's just you or you work on a big team. We'll highlight potential benefits and ways to partner with influencers.

04

Building Authentic Audiences Online

Brand advocates tag your brand in their posts and can't tell enough people how much they love your product. We will lay out the importance and framework to start building an authentic audience.

Course schedule

3-5 hours per week
  • Thursdays

    6:30pm - 7:30pm EST

    Each week will involve an interactive lecture and breakout groups. Expect to do the majority of the coursework during our sessions.

  • Weekly projects

    2 hours per week

    You will also separate readings to do on your own time to the material. All will be additive, not required, for a deeper understanding of each course's concepts.


Hear Directly From Digital Marketers And Business Owners

Testimonials from my speaking opportunity at Social Rock Conference in 2019.
A pattern of wavy dots
Join an upcoming cohort

Social Media Skills To Master

Cohort 1

$720 USD

Dates

Nov 3 - Dec 1, 2022

Payment Deadline

Oct 21, 2022

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
A pattern of wavy dots
Join an upcoming cohort

Social Media Skills To Master

Cohort 1

$720 USD

Dates

Nov 3 - Dec 1, 2022

Payment Deadline

Oct 21, 2022

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$720 USD

New
·

4.5 Weeks