Social Media Skills To Master
5 Weeks
·Cohort-based Course
Leverage the tools and techniques from major brands so you can stand out from the competition and make an impact.
Social Media Skills To Master
5 Weeks
·Cohort-based Course
Leverage the tools and techniques from major brands so you can stand out from the competition and make an impact.
Course overview
Grow Your Brand with Award-Winning Social Media Practices
Use the tactics that major brands use to inspire your marketing plan and better promote your business.
Who is this course for
01
Social media professionals who provide strategy and guidance to their clients' brands.
02
Digital marketers looking to improve their brand's social media channels and stand out in-feed.
03
Small-business owners struggling to build a loyal fanbase and grow their audience.
Key Outcomes
Learn To Maximize The Most Popular Social Media Platforms
Each platform can have a purpose for your brand. You'll have a firmer understanding of each popular platform and how you can use them to improve your brand.
Learn How to Better Utilize Organic and Paid Social
Organic and paid social media need to be used differently. You'll learn how to use each method to grow your brand's social media strategy.
Evaluating Opportunities With Influencers
Learn how to amplify or even start your influencer marketing efforts. I'll dispel five myths about influencer marketing and provide you with tips to leverage.
Building An Authentic Online Audience
Position your brand when it comes to establishing its brand story. We'll identify ways to connect with your consumers authentically and stand out in a cluttered feed.
Social Media Skills To Master
See what people are saying
Lauren Davis
Jacob Bradt
Joshua Binning
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Social Media Skills To Master
Meet your instructor
Zachary Walker
Social Media Director, Marketing Consultant, Public Speaker
Zachary Walker is an energetic marketer with a strong social and strategic background, delivering digital and social content reaching millions across the globe.
Working on iconic brands like Oscar Mayer, Clorox, Burt's Bees, Fireball Whisky, and Kool-Aid, as well as challenger brands like Merrick Pet Care, and A2 Milk.
His success on Oscar Mayer, Kool-Aid, and Fireball Whisky afforded him the opportunities to speak at several business and networking events, including Chicago Social Media Week (November 2017) and the Social Rock Conference in Rockford, Illinois (May 2019).
Although Zachary has worked with large brands, he is passionate about helping smaller brands and entrepreneurs.
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Social Media Skills To Master
Course Syllabus
01
Identify The Right Social Media Platforms For Your Brand
We'll discuss the most popular platforms and identify how to use them to best uplift your brand. You'll see examples from iconic brands and learn how your brand should best appear online.
02
Improve Your Approach to Organic and Paid Social
Let's discuss the partnership between organic and paid social media. And how you can optimize your overall strategy and content to drive action on both.
03
Explore Influencer Marketing
Influencers can support your goals if it's just you or you work on a big team. We'll highlight potential benefits and ways to partner with influencers.
04
Building Authentic Audiences Online
Brand advocates tag your brand in their posts and can't tell enough people how much they love your product. We will lay out the importance and framework to start building an authentic audience.
Course schedule
3-5 hours per week
Thursdays
6:30pm - 7:30pm EST
Each week will involve an interactive lecture and breakout groups. Expect to do the majority of the coursework during our sessions.
Weekly projects
2 hours per week
You will also separate readings to do on your own time to the material. All will be additive, not required, for a deeper understanding of each course's concepts.
Hear Directly From Digital Marketers And Business Owners
Testimonials from my speaking opportunity at Social Rock Conference in 2019.
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Social Media Skills To Master
Learning is better with cohorts
Active learning, not passive watching
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Social Media Skills To Master
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