Articulate Your Origin Story
5 Days
·Cohort-based Course
In 3 days, learn the 3-step process to finding & telling your origin story with maximum persuasive power.
Articulate Your Origin Story
5 Days
·Cohort-based Course
In 3 days, learn the 3-step process to finding & telling your origin story with maximum persuasive power.
Course overview
A course for entrepreneurs and salespeople who are DYING to be more understood.
Nothing in business feels worse than when people don't "get it."
The message may make sense to YOU...
It may make sense when you recite it in your heard...
But when you try to articulate it? Crickets. People tune out. You lose confidence and, more importantly, you lose the opportunity to build a relationship.
But not if you can tell your origin story with confidence and conviction!
Your origin story is the most versatile sales and marketing tool available to you. You just need to learn to tell it more clearly and powerfully.
That's what this course will you teach you to do! During this short 3-day course, you will:
1. Discover and articulate the central "emotional theme" of your company
2. Structure your origin story so that it offers power and clarity FAST
3. Learn "how to fish" by refining the story on your own in the future
Learning this invaluable skill will help you fill emails, ads, and social media posts with a message that doesn't attract eyeballs... it changes hearts and minds.
Who is this course for
01
Entrepreneurs who are tired of people "not getting it" when you try to explain what you're risking it all for!
02
Salespeople who think they're not differentiated. You don't need a more "competitive edge," you need a better story.
03
Dreamers and doers who are dying to be more understood when describing your passions to others.
What you’ll get out of this course
Storytelling Prompts and Practice
You'll get access to 20 story prompts. With those prompts, you'll get to practice your storytelling skills with someone else who will help you identify the unique "emotional theme" of your stories.
Story Structure Outline
A simple and repeatable structure for telling stories that move people.
The Fill-In-The-Blank Origin Story Canvas
We'll work together to fill in the blanks on your origin story canvas, a tool you'll never want to talk to your prospective customers without.
An Origin Story Implementation Plan
You'll get frameworks and a plan for actually using your origin story to persuade people to buy what you're selling - where a product, service, charity or movement.
What people are saying
Kevin Kartchner
David Mead
Meet your instructor
Zac Garside
Zac Garside
Zac created The Storytelling Habit to help entrepreneurs and salespeople who are dying to be more understood. After hundreds of podcasts, webinars, and stage presentations, Zac is passionate about helping you say you what you do so well that buying from you becomes a no-brainer.
Described as an "outside the box thinker," Zac is also the CEO of Power Selling Pros.
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Articulate Your Origin Story
Course schedule
3 Hours in Sessions, 3 Hours Outside
April 17, 19, & 21
8 am MST / 10 am EST
Three one hour sessions in five days. Straightforward, intimate, high impact training.
Two Mini Projects
3 hours total
You'll have one project to complete in order to validate your story structure, and one more project to put your implementation plan to action.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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