Case Study Storytelling

New
·

10 Days

·

Cohort-based Course

Transform your projects into powerful case studies that impress interviewers and land offers.

This course is popular

3 people enrolled last week.

Previously partnered with

Amazon
Pratt Institute
UConn
Columbia University
Microsoft

Course overview

​Your UX Case Study's transformation starts here.

This is probably the most practical course you can find on crafting and presenting UX case studies.


How you present your case studies in interviews is critical yet challenging. It will directly impact your interview performance and job offers. But if you only start thinking about how to present your work after receiving a recruiter’s call, it may already be too late.


This course covers far more than presenting; it teaches you how to practically use storytelling to craft and refine your case study narratives.


Furthermore, it shows you how to use storytelling as a powerful, strategic tool to stay focused, prioritize tasks, save time, and gain clarity.


Actionable Strategies: You’ll learn proven frameworks to structure your case study with clarity and impact, helping you deliver a story that truly stands out.


✅ Hands-On Workshops: Each session is packed with tips and techniques designed to sharpen and elevate your story. You'll gain a lot of clarity through tailored exercises.


✅ Focused Prioritization: Learn how to prioritize what matters most. Transform your case study in just two weeks and achieve a bigger impact with less time and effort.


✅ Personalized Feedback: Receive feedback from the 5-time ADPList's Top 1% Mentor with extensive experience interviewing at all kinds of companies (FAANG, large enterprises, startups). Your instructor knows what interviewers look for—and how to impress them.


✅ Bonus Resources: Access a high-resolution case study storytelling book, worksheet, and other valuable resources designed to reinforce what you learn in the course.


​Bring a case study to the class and we'll work together to make it shine.

Who is this course for

01

Junior UX or Product Designers

Turn your projects into great case studies that stand out in the job interviews.

02

Students Entering the UX Field

Discover actionable storytelling strategies and tips to make your case studies shine.

03

Senior UX or Product Designers

Elevate your case studies and land great job offers with proven storytelling strategies.

What you’ll get out of this course

Master Key Storytelling Techniques for UX and Product Design

Learn and apply the most actionable, no-fluff storytelling methods tailored for UX and product designers. You’ll walk away with practical storytelling frameworks that engage interviewers and keep their attention.

Create Memorable Stories that Stand Out in Interviews

Level up your case study quality by crafting and refining the core storyline. This will create a strong foundation for your case studies and make them memorable, easy-to-follow, and much more impactful.

Gather Essential Storytelling Components from Your Project Process

Learn how to identify and extract key storytelling elements from each phase of your project. It will enable you to craft a much more engaging narrative that highlights you as a strong designer.

Receive Personalized Feedback for Your Case Studies

Gain tailored guidance and feedback on how to craft case studies that emphasize your unique design approach and style. The personalized advice will help you create and deliver job-winning presentations.

Exclusive Community to Grow Together

Join a private group of like-minded designers for continued support, feedback, and inspiration.

This course includes

4 interactive live sessions

Lifetime access to course materials

23 in-depth lessons

Direct access to instructor

2 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Dec 10—Dec 15

    Dec

    11

    Live Session 1

    Wed 12/111:30 AM—3:00 AM (UTC)

    Dec

    13

    Live Session 2

    Fri 12/131:30 AM—3:00 AM (UTC)

    Module 1 - Problem and Solution

    8 items

    Module 2 - Climax and Impact

    6 items

Week 2

Dec 16—Dec 19

    Dec

    18

    Live Session 3

    Wed 12/181:30 AM—3:00 AM (UTC)

    Dec

    20

    Live Session 4

    Fri 12/201:30 AM—3:00 AM (UTC)

    Module 3 - Constraints and Key Events

    5 items

    Module 4 - Presentation Delivery

    6 items

Bonus

    Book - Case Study Storytelling

    0 items

    Worksheet - Case Study Storytelling

    0 items

    Personal Database - Top Interview Questions with Strategies

    0 items

What people are saying

        Xinran has superpower to convert complex concepts into practical, small, actionable steps for case study presentations. 
Cat Lo

Cat Lo

Senior UX Designer @ Amazon | Amazon Design Champion
        Thank you so much for the workshop! It was incredibly informative. I'm graduating in a couple of weeks into an uncertain job market and this gave me some added skills to enter it more confidently.
Bryony Hoare

Bryony Hoare

Product Designer & UX Writer
        The content is well-organized and incredibly helpful when planning out my case study deck. The model of the bundle A-D strategy clearly outlines how a case study should flow. 
Qiqi Zhao

Qiqi Zhao

UX/UI Designer @ PMC
        It teaches you how to excel in presentation interviews, where you typically have a short time for 1-3 case studies... The storytelling tips are truly inspiring and have significantly enhanced my case study pitch deck!
Fei Landzberg

Fei Landzberg

Freelance Product Designer

Meet your instructor

Xinran Ma

Xinran Ma

Transform your case study through the most practical storytelling course.

Xinran Ma is the author of Case Study Storytelling, a renown Amazon #1 New Release book in UX. He is also an international speaker, award-winning designer, and founder of Design with AI (designwithai.co). He has mentored 300+ product designers and been awarded ADPList's Top 1% Mentor in Design 5 times. He has extensive experience on both sides: he’s interviewed with a wide range of companies—FAANG, Fortune 500 companies, and renowned startups—and has also interviewed numerous candidates.


He regularly delivers lectures and conducts storytelling and AI workshops at places such as Microsoft, UXPA, Columbia University, University of Connecticut, and Pratt Institute. His work has been featured in leading publications, including Designboom, UX Collective, ArchDaily, American Illustration, Society of Illustrators, 3x3 Magazine, and Medium.

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Join an upcoming cohort

Case Study Storytelling

Cohort 1

$299

Dates

Dec 11—20, 2024

Payment Deadline

Dec 10, 2024

Don't miss out! Enrollment closes in 8 days

Get reimbursed

Course schedule

3-5 hours per week

  • Lecture + Workshop

    8:30 pm - 10:00 pm EST

    Intensive sessions with frameworks, tactics, and exercises.

  • Resource + Support

    Bonus resources ($50+ value) and personal feedback.


Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Case Study Storytelling

Cohort 1

$299

Dates

Dec 11—20, 2024

Payment Deadline

Dec 10, 2024

Don't miss out! Enrollment closes in 8 days

Get reimbursed

$299

8 days left to enroll