Your readers are bombarded with the data equivalent of 174 newspapers — ads included — every day, according to a study by USC’s Annenberg School for Communication.

In this environment, how do you grab readers’ attention and move them to act?

* The techniques you learned in college aren't cutting it. ... In fact, many of the writing approaches communicators use every day are more likely to hurt than help your chances at getting the word out.

* Your AI bot can write generic emails ... but not sophisticated persuasive copy.

* Smart Brevity is a great start ... but not the final answer.

So how can you write content that draws readers in and moves them to act? How can you write messages that sell your products, services, programs and ideas?

In writing trainer Ann Wylie’s live, online course, you’ll learn scientific, proven-in-the-lab techniques for getting people to pay attention to, understand, remember and act on your messages.

Transform the way you write.

Learn scientific, proven-in-the-lab writing techniques — not just someone’s gut instinct or a rehash of the way we’ve always done it.

Master new skills — don’t just hear about them.

Go beyond lectures and slide decks in our immersive learning environment. Practice, get feedback and participate in live-coaching and -editing sessions.

Learn award-winning writing techniques.

Ann’s work has earned more than 60 communication awards, including two International Association of Business Communicators Gold Quills — the Pulitzer Prizes of corporate communications.

Put yourself in good company.

Ann’s training business takes her from Hollywood to Helsinki, training thousands of communicators in hundreds of companies like Coca-Cola, Toyota, Salesforce, Eli Lilly and NASA.

Work with a trainer who’s been there.

Ann has more than 30 years of experience as an award-winning corporate communicator, agency PR pro and executive magazine editor. She gets your work — from the frenetic pace to the discouraging approval process.

This class is best for …

This class is for you if you’re a:

• Marketing communicator who needs to lift response rates and sharpen messaging.

• Public relations professional who wants to write more stories that get picked up and read.

• Corporate communicator who must translate complex material into content people will actually engage with.

• Content marketer who needs to produce copy that performs.

• Social media manager who want to that cut through clutter.

• Digital writer who needs to persuade quickly in competitive online environments.

• Business person who writes to influence decisions.

Let's do this!

In just 10 hours, you'll build the skills you need — not just to publish, post and press send ... but to move the needle on your organization's bottom line.

See you in March!