5 Weeks
·Cohort-based Course
A proven blueprint to help women professionals build a strong personal brand, magnify their impact & have full control over their careers.
5 Weeks
·Cohort-based Course
A proven blueprint to help women professionals build a strong personal brand, magnify their impact & have full control over their careers.
Course overview
During this course you will take a bold leap of faith and build the foundation for an online brand that moves you from trading your time to trading value. And you'll join a community of like-minded women who will hold you accountable.
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Experienced women professionals who are sick of working in corporate environments and want a way out.
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Women who are ready to play a bigger game, create massive impact and build something that outlives them.
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Women with expertise in an area of passion that can be turned into information-based products or services online but are unsure how to start
Design Your Work Around Your Desired Lifestyle (not the other way around)
Create a work schedule that suits your lifestyle. Manage your mental and physical energy to maximize your productivity and focus while avoiding burn-out.
Identify Your Big Idea
Find your uniqueness, challenge assumptions and come up with new perspectives to stand out from the crowd.
Develop Your Thought Leadership
Create insightful content so you can captivate your audience and build your authority online.
Create A Coherent Content Strategy
Be crystal clear about the what, why , where, when and how of your content creation efforts to reach your goals faster and avoid wasting time.
Build Your First Lead Attraction Tool
Start converting your audience into a close tribe through creating free resources that resonate with them and build trust.
Cecilia Vega
Eva Khan
Mohamed Magdy
Abdullah Muhammad
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I am an educator with expertise in business development, personal development, marketing, and digital entrepreneurship.
I accumulated over 17 years of corporate experience in senior positions with companies such as Ernst & Young, JLL, EFG-Hermes, and TenCate Grass.
In 2013, I grew tired and demotivated of the corporate world and transitioned to the creator economy.
It was not a smooth transition and I made deadly mistakes. This course is what I wish my younger self would have had when I was starting out. It would have saved me a ton of time, money and effort that was wasted in trial and error.
Since then, I trained and coached thousands of clients from 25 nationalities across Canada, Dubai and the Middle East, was featured in the media, attracted tens of thousands of readers to my articles and never felt as purposeful and fulfilled. That all happened while raising two little girls alone as a single mother.
My mission is to empower women and elevate their status in society by teaching them how to leverage their skills to create more impact, freedom and income for themselves and their families.
A common issue I found with my coaching clients is to want to jump into monetization before building a strong foundation. I was in the same place in 2013 and had the same ambitions. I later discovered that without a strong foundation, you will have trouble creating anything of value.
I learned the hard way that no matter how smart and brilliant your idea is, a weak foundation can cause it to fizzle over time. On the flip side, taking your time to build a strong foundation from the get-go can fast-track your results and pay you dividends for years to come. That is exactly the result I want you to experience when you join me in this course.
The online education market is expected to grow from USD 220 billion in 2020 to USD 455 billion in 2027
That is massive. This means there is room for so many creators than ever before to turn their expertise into educational products online. It has never been easier to do so. Today is your opportunity to jump into the bandwagon. Not tomorrow. So are you ready?
The course is designed by a woman for women and targeted to your specific needs and personal circumstances.
Have you immigrated to a foreign country, gone through a divorce, raised two kids solely or lost close family members during COVID? I have been through it all and can relate to your challenges. I will give you my best strategies to help you not only survive but THRIVE
Most of the marketing advice of gurus is not geared toward beginners.
Most gurus lost touch with how it used to be during the early stages of building their businesses. And let's face it: the bulk of the money is not in serving beginners but in serving those who made it already. E2CC is a different story tailored to beginners ONLY.
You need to cut through the clutter and master the fundamentals
The online space is crowded with advice. Should you do paid ads or SEO? Referrals marketing or growth marketing?... and on & on. The truth is you don't need any of these at the early stages. You don't even need a website. E2CC is designed to help you focus on ONLY what you need.
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Active learning, not passive watching
Live workshops and hands-on projects make learning fun. Unlike lecture courses, I'll teach a concept, show you an example, give you a prompt, and then you’ll do it in a small breakout group.
You learn by doing, not by watching.
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you. Working and helping each other with the group exercises ensures that no one gets left behind.
Make new friends with people who share your interests.
Personalized guidance and feedback
This course is open for a limited number of participants to allow personalized feedback and tailored critique of your work. You will have plenty of opportunity to ask questions and iterate on your choices.
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