Dubbed the "Personal Branding Guru" by Entrepreneur and the "Father of Personal Branding" by Inc, William Arruda is a pioneer in the field of personal branding. His corporate clients include Adobe, BMW, Google, Gucci, J&J, LinkedIn, L'Oréal, Microsoft, and Warner Media.

William is the bestselling author of Career Distinction, Ditch. Dare. Do!, and Digital YOU. He is also a senior contributor to Forbes, where his column has garnered over 12 million views. He was recognized as the #1 Brand Guru by Global Gurus in both 2023 and 2024.