William Arruda is a motivational speaker, author, and personal branding pioneer. When the pandemic hit and 100% of his in-person speaking events were canceled, William embarked on a two-year research journey to answer this question: How do you captivate online? His courses, along with his upcoming book, Shine Online, are the culmination of that research. But William isn't just about theory—he's a practitioner who has completely transformed the way he delivers virtual presentations. Dubbed the "Personal Branding Guru" by Entrepreneur and the "Father of Personal Branding" by Inc, William has been a pioneer in the field. His corporate clients include Adobe, BMW, Google, Gucci, J&J, LinkedIn, L'Oréal, Microsoft, and Warner Media.

William is the bestselling author of Career Distinction, Ditch. Dare. Do!, and Digital YOU. He is also a senior contributor to Forbes, where his column has garnered over ten million views. He was recognized as the #1 Brand Guru by Global Gurus in both 2022 and 2023.