The Personal Brand Course to Help Leaders Be More Successful

6 Weeks


Cohort-based Course

Become the leader everyone seeks. Use AI for standout content, avoid branding errors, and craft a genuine, unforgettable brand. Begin now.

Course overview

Personal Branding for Leaders: Be the One Everyone Wants

✔️ As a leader, do you feel overshadowed despite your accomplishments?

✔️ Hesitant about networking events, fearing you might come off as too self-promotional, even when you have valuable skills and experiences to offer?

✔️ Wish opportunities would come to you instead of you having to chase them?

✔️ Ready to be recognized as the top expert in your field, with people eager for your advice and perspective?

If yes, it's time to build a powerful personal brand.

In this interactive cohort course, you won’t just learn the skills and strategies of personal branding — you will actively build it.

Here’s what you’ll walk away with:

New Branding, Positioning & Messaging

Professional Headline

✅ "About Me" Statement

Elevator Pitch

Revamped & Optimized LinkedIn Profile

How to Create Engaging Content plus an Original Piece of Content

Using ChatGPT As Your Content Assistant

PR Tools for Thought Leadership

Even if writing isn't your strong suit, no worries. You'll discover intuitive AI tools that help leaders like you (or your assistant) create standout content, paving the way to more success.

This is not just another course. It's your pathway to become the leader everyone seeks.

Please note: The course includes a Bonus Individual Consultation following the last course session.

Who is This Course For?


Marketing-Challenged Business Owners:

Feeling the self-promotion jitters? Create a personal brand that grows your business authentically


Executives Stalled In Their Career

Don't let your talents go unnoticed. Craft a personal brand that propels you to the next level


Ambitious Leaders

Tired of being overlooked?

Create a personal brand that positions you as the leading voice in your field.

What You'll Get Out of This Course

Brand Yourself So You're In Demand

Craft a powerful brand message that will make you the leader in your industry.

Avoid the Most Common Personal Branding Pitfalls

Turn Branding Blunders Into Bonds: Discover how effective personal branding isn't just self-promotion, but a way to foster meaningful connections and dialogue and be seen as a leader.

Create Content that Gets Attention So People Seek You Out

Use AI tools to create engaging content that demonstrates your expertise, leadership, and value, building your brand and making you more visible and valuable.

Use PR to Raise Your Profile and Demonstrate Your Expertise

Learn key tips to be featured in the press and become a known leader in your field.

Turn LinkedIn Into Your 24/7 Salesperson

Utilize your new brand messaging to optimize your LinkedIn profile, transforming it into a magnet that attracts clients, even while you sleep.

This course includes

11 interactive live sessions

Lifetime access to course materials

14 in-depth lessons

Direct access to instructor

9 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Mar 5—Mar 10

    Week dates are set to instructor's time zone


    • Mar


      Class 2: Personal Branding Essentials

      Tue, Mar 5, 7:00 PM - 8:00 PM UTC

    • Mar


      Office Hours

      Fri, Mar 8, 6:00 PM - 7:00 PM UTC


    • The Power of Personal Branding - Discover personal branding's role in leadership

  • Week 2

    Mar 11—Mar 17

    Week dates are set to instructor's time zone


    • Mar


      Class 3: Create Your Brand with a Live Brand Makeover

      Tue, Mar 12, 6:00 PM - 8:00 PM UTC

    • Mar


      Office Hours

      Fri, Mar 15, 5:00 PM - 6:00 PM UTC


    • Branding Essentials - Learn Fundamentals of What to Do and What to Not Do

  • Week 3

    Mar 18—Mar 24

    Week dates are set to instructor's time zone


    • Mar


      Session 4: Content and PR Power

      Tue, Mar 19, 6:00 PM - 7:30 PM UTC

    • Mar


      Office Hours

      Fri, Mar 22, 5:00 PM - 6:00 PM UTC


    • Your Brand - Create a brand for your leadership style

  • Week 4

    Mar 25—Mar 31

    Week dates are set to instructor's time zone


    • Mar


      Class 5: LinkedIn for Leaders and Course Recap

      Tue, Mar 26, 6:00 PM - 7:00 PM UTC

    • Mar


      Office Hours

      Fri, Mar 29, 5:00 PM - 6:00 PM UTC


    • Content Mastery - Techniques to craft engaging, impactful content

    • Public Relations - The importance of PR in personal branding

  • Week 5

    Apr 1—Apr 7

    Week dates are set to instructor's time zone


    • Apr


      Bonus: Exclusive One-on-One Consultation

      Tue, Apr 2, 6:00 PM - 6:30 PM UTC

  • Week 6

    Apr 8—Apr 9

    Week dates are set to instructor's time zone

    Nothing scheduled for this week.

  • Post-Course


    • Bonus - Personalized, Individual branding strategy session

    • Session 1 - PR for Branding - Use PR to strengthen and validate your brand

    • Session 2- Tying it together - A comprehensive recap and next steps

    • Use LinkedIn to amplify your personal brand and expand your network

  • Bonus


    • Bonus: Exclusive One-on-One Consultation

What Clients Say

        With Wendy's personal coaching, I rebranded and repositioned myself, and discovered how to market on LinkedIn. In just two months, my LinkedIn profile was transformed, I generated two high-paying clients and five viable prospects. And I now have the tools to repeat my success many times over. I wholeheartedly recommend Wendy 
Nat Caputi PhD

Nat Caputi PhD

Executive Career Coach
        Wendy is a superb professional with whom I have worked with for almost 20 years. Her grasp of the English language and her expertise in communications strategy never disappoint. She is especially competent at business-to-business and enterprise communication strategies.
Drew Bartkiewicz

Drew Bartkiewicz

CEO of Leaderly and Chairman of Patriapps SaaS ventures
        Wendy brought the perfect touch to the work I needed. She is invaluable not only in getting placement but also has that wonderful ability to guide a client (me!) to get all the right things said. preparedness and professionalism were much more than I have ever seen from a small shop. I recommend her to anyone.
Ed See

Ed See

Partner, McKinsey & Company
        Wendy is quietly but forcefully determined to not allow us to "talk to ourselves." She makes sure all our communications are clear and understandable and pleasantly argues the points when they are not. And when it comes to nudging, prodding and facilitating us to create thought leadership content, NO ONE does it better.
John Nardone

John Nardone

President, Mediaoean

Meet Wendy Marx

Wendy Marx

Wendy Marx

Branding & Marketing Expert Consultant

Wendy Marx, a branding and marketing authority, has taken hundreds of executives from unnoticed to stand-out. Leading Thriving at 50+, Wendy revitalizes brands for entrepreneurs and executives alike. Author of "Thriving at 50+: The 7 Principles to Reinvent and Rebrand Yourself," her prior agency sealed major deals with Dow Jones and the NASDAQ. Wendy also helped launch Jane Doe No More, spotlighted on Dateline NBC. With degrees from Brandeis, Michigan, and Columbia's Journalism School, Wendy brings a wealth of knowledge to her work.

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Course schedule

5 weeks
  • Tuesdays, February 27, 2024

    2 pm ET

    Weekly sessions

  • Weekly projects

    1 hour per week

    You'll do mini-projects between classes to apply what you've learned.

Free resource

Brand Power: Dodge these 10 Blunders to Succeed as a Leader

Despite your achievements, do you sometimes feel invisible?

Your hard work deserves to be seen and acknowledged, not lost in the crowd.

Building a personal brand is more than just listing your accomplishments.

True branding dives deeper. It's about real connections. It's about making people remember you, for the right reasons.

Stand Out in a Crowd

Dive into our exclusive guide. Discover the 10 slip-ups that might be holding you back. Step up and let the world see the leader you're meant to be.

Grab Your FREE Guide Now!

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
How much access to Wendy will I get?
Is there an Early Bird Offer?
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Be the first to know about upcoming cohorts

The Personal Brand Course to Help Leaders Be More Successful


Bulk purchases