Weidan believes that the more efficiently we conduct research and share insights, the greater the impact.

Because everyone’s curiosity has an "expiry date".

Over the past 10 years of his research career, Weidan has led over 70 UX research projects, designed and facilitated hundreds of surveys and interviews, and coached numerous cross-functional teams on conducting user research efficiently and effectively.

Weidan’s coaching approach is deeply influenced by his experience with Google rapid research. Now, he is keen to share what he has learned and practiced with the broader community. Before entering the UX industry, Weidan was an academic researcher specializing in "user experience and social theories".