This course is designed to transform your research habits, enhancing research quality and impact without increasing time and effort. Ultimately it helps you deliver a better return on investment for customer research.

Efficiency is essential for achieving a higher ROI in research, as it goes beyond mere speed. True efficiency combines speed with quality and impact, ensuring that research efforts are both timely and meaningful. By optimizing each stage of research process with an Efficient Research Framework, you'll gather valuable insights faster, without compromising depth of understanding, which leads to actionable outcomes and informed decisions.

Thus, efficient research directly supports business goals and maximizes the return on every research dollar spent.

In this course, I’ll share 160 proven techniques from my 10 years of experience in both academia and UX research to elevate your research efficiency.

If you're looking to improve research quality and impact without increasing time cost, this course will transform your approach in a self-paced manner.

This is an asynchronous course designed to overcome time zone differences. There are no live sessions. Lessons are delivered through pre-recorded videos (with AI voiceover). Each chapter includes two assignments, which you’ll complete and submit. We’ll then discuss your work asynchronously through in-system chat.

Check the syllabus below for more details.