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Efficient Research: Improve the ROI of Understanding Customers
Cohort-based Course
Learn practical techniques to improve research efficiency and ensure your efforts truly pay off.
Efficient Research: Improve the ROI of Understanding Customers
Cohort-based Course
Learn practical techniques to improve research efficiency and ensure your efforts truly pay off.
Previously at
Course overview
This course is designed to transform your research habits, enhancing research quality and impact without increasing time and effort. Ultimately it helps you deliver a better return on investment for customer research.
Efficiency is essential for achieving a higher ROI in research, as it goes beyond mere speed. True efficiency combines speed with quality and impact, ensuring that research efforts are both timely and meaningful. By optimizing each stage of research process with an Efficient Research Framework, you'll gather valuable insights faster, without compromising depth of understanding, which leads to actionable outcomes and informed decisions.
Thus, efficient research directly supports business goals and maximizes the return on every research dollar spent.
In this course, I’ll share 150+ proven techniques from my 10 years of experience in both academia and UX research to elevate your research efficiency.
If you're looking to improve research quality and impact without increasing time cost, this course will transform your approach in 3 weeks.
Check the syllabus below for more details.
Who is this course for
01
People with 1-5 years of research experience looking to refine their skills and advance their careers.
02
People striving to balance speed, impact, and quality in their research projects.
03
Professionals aiming to train their teams to improve efficiency and maximize the ROI of customer research.
What you’ll get out of this course
Gain a clear understanding of the principles behind the ROI for customer research
You'll walk away with a practical framework for immediate use.
Transform your research habits for greater efficiency
Accelerate each stage of the research workflow, from planning to reporting, to reduce time while enhancing quality and impact.
Manage stakeholders smarter and quicker
Implement smart tactics to enhance stakeholder alignment success while minimizing your time and effort investment.
Efficient synthesis - Less time, greater quality and impact
Build your skills to efficiently discover key findings from complex data. Engage in hands-on practice to generate high-impact insights through effective data analysis.
Implement effective communication throughout the research process
Master the art of quickly and effectively communicating research findings to facilitate decision-making.
Take-away templates
This course offers you a diverse range of templates to guide you through future research activities.
This course includes
2 interactive live sessions
Lifetime access to course materials
66 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Efficient Research: Improve the ROI of Understanding Customers
Course syllabus
Week 1
Chapter 1: Understand Efficiency and ROI of Research
Chapter 2: Efficient Research Planning for Stakeholder Alignment
Chapter 3: Efficient Discussion Guide and Survey Writing
Week 2
Chapter 4: Efficient Recruitment & Sampling
Chapter 5: Efficient Data Collection and Communication
Chapter 6: Efficient Data Analysis and Synthesis
Chapter 7: Efficient Insights Writing and Reporting
Week 3
May
13
1 on 1 Coaching: Session 1
May
16
1 on 1 Coaching: Session 2
Meet your instructor
Weidan Li, Ph.D
Weidan believes that the more efficiently we conduct research and share insights, the greater the impact.
Because everyone’s curiosity has an "expiry date".
Over the past 10 years of his research career, Weidan has led over 70 UX research projects, designed and facilitated hundreds of surveys and interviews, and coached numerous cross-functional teams on conducting user research efficiently.
Weidan’s coaching approach is deeply influenced by his experience with Google rapid research. Now, he is keen to share what he has learned and practiced with the broader community. Before entering the UX industry, Weidan was an academic researcher specializing in "user experience and social theories".
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Efficient Research: Improve the ROI of Understanding Customers
Course schedule
5-6 hours per week
Week 1: April 28 - May 4
Self-paced videos + interactive session
- Welcome and know each other
- Principles of efficient research
Week 2: May 5 - 11
Self-paced videos + interactive session
- Efficient research planning and alignment
- Efficient research instrument design and preparation
Week 3: May 12 - 18
Self-paced videos + interactive session
- Efficient recruitment and sampling
- Efficient data collection
Week 4: May 19 - 25
Self-paced videos + interactive session
- Efficient analysis and synthesis
- Efficient reporting
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5 Tips for Efficient Qualitative Data Analysis
This is a 20-minute free video lesson on how to be efficient with data analysis and synthesis.
Get this free resource
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