Tripled Maven's total course sales volume; grew directly-attributed sales from 20% to 33% of platform revenue
Drove Maven's upmarket reposition, increasing revenue per visitor by 100%
Built Lightning Lessons product and distribution strategy—now Maven's largest new-lead channel
Led international crypto app rebrand, and managed a $30M annual marketing budget across five emerging markets
Grew major European scale-up, BlaBlaCar from 2M to 30M users across 14 markets, achieved 87% unprompted awareness (Series B through C)

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