Tripled Maven's total course sales volume; grew directly-attributed sales from 20% to 33% of platform revenue
Drove Maven's upmarket reposition, increasing revenue per visitor by 100%
Built Lightning Lessons product and distribution strategy, now Maven's largest new-lead channel
Led international crypto app rebrand, and managed a $30M annual marketing budget across five emerging markets
Co-founded a Design Thinking consultancy applying ethnographic research methods to Fortune 500 innovation projects
Founding Product Marketer at major European scale-up, BlaBlaCar from 2M to 30M users across 14 markets, achieved 87% unprompted awareness (Series B through C)
Masters in Graphic Design, and first career as an Art Director in luxury advertising