Subscription Optimization & Pricing Strategy

9 Days


Cohort-based Course

Launch your revenue strategy in just 4 days — a structured approach to monetization, pricing, subscription, and everything in between. 

Course overview

Acquire the necessary knowledge to boost your revenue.

Get the skills required to increase your revenue with a comprehensive course covering monetization model building, pricing strategy, monetization experiment design, paywall optimization, and lifecycle marketing for subscription optimization.

Who is this course for


Founder of Seed-Series A/B startup seeking monetization strategies for their app or web platform.


A growth marketer or a growth product manager focused on monetization, pricing strategy, or subscription optimization.


Experienced marketing or growth professionals seeking to refresh their knowledge in monetization strategies.

What you’ll get out of this course

Master paywall optimization for subscription apps

You'll learn about the most vital components of paywalls such as packaging, placement messaging, and much more. You'll learn how to run paywall A/B tests, and implement and scale actionable experimentations.

Analyze and understand your monetization strategy

Understand the current state of your monetization model. Learn how to align the monetization strategy with your growth model.

Build and implement monetization strategies

Gain insights into various techniques to upgrade your revenue generation approach. We'll talk about how to analyze your features, how to package your premium offers, how to set up a price, willingness to pay analysis, and much more.

Develop lifecycle marketing strategies for subscription optimization and subscriber retention.

Learn and gain insights on how to build lifecycle marketing strategies that can help you to optimize subscription revenue. You'll learn how to onboard paid users, build retention strategies, resurrect churned subscribers, and get more users to convert to paid plans.

What people are saying

        Booked a session with Vahe to talk about gamification dynamics. Excellent call, Vahe's my go-to for anything growth product management on GrowthMentor. Looking forward to catching up with him again in a few months when I have some progress to share with him!
Foti Panagiotakopoulos

Foti Panagiotakopoulos

Founder @ GrowthMentor
        I had a fantastic meeting with Veha about attracting potential clients and everything related to growth marketing. I recommend meeting Veha 100%. 20 stars out of 5 for him
Peter Topercer

Peter Topercer

Co-Founder at Woyago
        In the first 20 minutes of talking to Vahe, I was embedded with so many great gamification and user engagement ideas that I will need several months to implement all that amazing-ness. This guy's the #1 gamification expert on this platform for sure.
Michael Cheng

Michael Cheng

        It seems I cant get enough of Vahe! This was my second session with him and the agenda was user onboarding. He gave me valuable insights and next steps to execute. I can't recommend him enough!
Ayub Yanturin

Ayub Yanturin

Product Manager at Kuinji
        WOW! What an insightful call I had with Vahe! He's so knowledgeable about so many topics and very open to sharing it. My main focus was to get his perspective on email marketing, growth, and different tactics—and I feel like my understanding grew a lot. I'm very happy that Vahe spared time to talk me through all of my questions.
Burak Yigen

Burak Yigen

Growth Product Manager

Meet your instructor

Vahe Baghdasaryan

Vahe Baghdasaryan

Growth @ CoinStats, Pricing Strategy & Subscription Optimization Professional

I’m an experienced growth professional who has worked with startups from edtech to fintech. I've worked hands-on on scaling monetization, subscriber optimization, improving retention, and activation on CoinStats and many others as a mentor and consultant. I’ve increased the daily revenue at CoinStats by more than 113% and the number of new users who start a free trial by more than 87%. 

As a seasoned product marketer at Sololearn - the largest mobile code-learning platform globally - I have worked on launching multiple new features and courses, contributing to the company's growth and impact. My expertise has earned me recognition as a 5-star mentor at GrowthMentor, where I share my knowledge and insights with aspiring entrepreneurs and growth professionals.

I have speaking engagements at prestigious international events, including App Promotion Summit and Epic Web 3 Conference, as well as appearances as a guest on various podcasts. 

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Course syllabus


Measuring the current state of your monetization strategy

  • You'll examine the health of your current monetization model.
  • You'll get a step-by-step approach to analyzing your current revenue and building revenue creation cohorts.
  • You'll learn how to build revenue retention cohorts and analyze and identify optimization opportunities.


Implementing monetization strategies

  • You'll learn how to build a max-diff survey to do feature/benefit analysis to understand the value spectrum of your features.
  • You'll learn how to analyze willingness-to-pay through the Van Westendorp pricing model, live testings, and other techniques.
  • You'll learn how to charge your customers, when, and at which frequency.


Paywall optimization

  • You'll learn how to build high-converting paywalls.
  • You'll learn how to run paywall A/B tests and incorporate findings to scale the experimentations.
  • You'll learn about the essential features of paywalls and how to set up experimentation procedures for a maximized impact.


Lifecycle marketing strategies for subscription optimization

  • You'll learn how to set up lifecycle marketing campaigns to optimize subscription revenue.
  • You'll learn how to onboard paid users, work on their retention and prevent churn.
  • You'll learn how to build lifecycle marketing campaigns to convert new users to free trials or paid customers.

Course schedule

3-5 hours per week
  • Two live weekend workshops

    8-9 PM CEST (1-2 PM ET)

    We'll meet for live workshops, each 1.5 hours long, on May 27 & 28, 8-9 PM CEST (1-2 PM ET)

  • (Optional) Two live Q&As

    8-9 PM CEST (1-2 PM ET)

    We'll have three Q&A sessions, 30 minutes each, on June 3 &4, 8-9 PM CEST (1-2 PM ET) to answer all your questions about the workshops and any other questions that might arise.

  • Weekly projects

    2 hours per week

    You'll be assigned to do a real-world project after the workshops. You'll analyze your monetization model, identify areas of opportunity, conduct a willingness-to-pay analysis, build a paywall, and much more. The instructor will provide feedback during Q&As or via email.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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