The Research Storyteller
Join me for a 3-part workshop dedicated to the #1 topic of interest for researchers: crafting compelling, impactful narratives.
This course is no longer available.
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Course overview
Storytelling drives research impact. It's time to become a master storyteller.
This three-part workshop is your chance to master the strategic research storytelling abilities you've known you needed but no one taught you before.
Learn the universal principles of storytelling in the research context, the elements that compel stakeholders to take action on research, and all the hacks that make research insights stick with any audience.
Finally, learn to share your OWN story with interviewers as you navigate your UXR career.
Who is this course for
01
Entry-level UXRs or transitioning to UXR
Break into the field successfully with an in-depth understanding of UXR-specific storytelling.
02
Mid-Senior level UXRs & managers
Maximize your research impact and your own research brand by diving deep into the UXR storytelling craft.
03
Research curious
If you need to share insights as part of your role, join us to learn the tricks of the narrative trade!
What you’ll get out of this workshop
Adapt universal storytelling principles to the research context.
People are wired for stories, which is what makes 'em such a powerful tool. We'll begin by taking learnings from English Lit, Film School, and Journalism, and adapting them to craft stellar research stories.
Elevate your research stories by incorporating advanced structure, content, and visual storytelling practices.
Once we've covered the basics, we'll discuss the advanced practices you need to know to bring insights to life, humanize data, and hyper-engage any decision-makers with visually stunning, crisply constructed narratives.
Change minds by leveraging the tenets of persuasion.
Now that we're equipped with advanced storytelling tools, we'll arm you with an arsenal of persuasive tools that naturally resonate with people and compel them to action.
Craft messages that stick.
Even the most compelling research narrative isn't necessarily memorable in the long run. Learn to integrate the key storytelling levers that'll bring people back to your insights again, and again, and again!
Reconstruct one of your own stories!
Incorporate all of our learnings to level up one of your research narratives, and apply everything in your work context.
Meet your instructor
Noam Segal
Noam Segal
Research Leader @ Meta
Noam is a research leader at Meta, a career and leadership coach, a content creator on his platform UX quests, a contributor to the Learners platform, a mentor on UX Coffee Hours and ADPList, and a guest lecturer at places like Stanford, Harvard, UDub, and his Alma Mater in Israel, Reichman University.
For most of his career, Noam has pushed back against the notion of “soft skills,” realizing they are foundational skills in the UX realm.
He’s spent countless hours studying these skills, and this course represents the culmination of these learnings as they apply to UX Research.
Noam holds a Bachelor's degree in psychology and media from the IDC in Israel and a Ph.D. in Psychology with a focus on personality psychology and quantitative research from The University of Illinois at Urbana-Champaign.
He's worked on the user experience of missile-defense systems, revolutionary travel platforms, modern conversational relationship platforms, next-gen financial technology, the health of our public conversation, and these days on Facebook's Feed and Research Center of Excellence.
Course syllabus
4 live sessions • 12 lessons • 2 projects
Week 1
- 📄
Deck
Complete by Jul 5 - ✍️
Feedback form
Submit by Jul 7 - 📄
Overcoming Fears and Crafting a Memorable Ending 🎬
- 📄
The Storyteller's Arsenal: 10 Tools to Elevate Your Stories 🎬
- 📄
Understanding the Six Steps of Storytelling 📖
- 📄
Becoming a Storyteller: Research Plot Tricks 🎬
- ✍️
Feedback form
Submit by Jul 10 - 📄
Deck
- 📄
Tips for Effective Data Visualization 📊 Loom
- 📄
Getting Creative with Your UX Research Storytelling 🎨 Loom
- 📄
Deck
- 📄
Loom recording
- 📄
Active listening resource #1
- 📄
Active listening resource #2
Jul
4
Session 1
Jul
6
Session 2
The Research Storyteller Workshop Part #1
The Research Storyteller, part #2
Telling your story - deck
Week 2
Jul
10
Optional session #1: Telling YOUR story - a storytelling workshop for job seekers
Jul
10
Optional session #2: Telling YOUR story - a storytelling workshop for job seekers
Course schedule
5 hours total
Mondays and Wednesdays, the beginning of July.
8:30 pm - 10 pm US Eastern time
This workshop is scheduled to work for anyone in the US. I hope you can join me over these three days.
Workshop project
1-2 hours total
More details to come for participants!
Learn with your peers in an insight-packed workshop with learnings tailored to UX researchers looking to level up their craft!
Live workshops and discussions
Join me for live workshops and deep discussions with peers like you! Interact with other learners through breakout rooms and our online community!
Tailored to the needs of UX Research professionals
I've spent years developing and evolving the content for this course, building on the work of countless storytelling thinkers and practitioners, and adding my frameworks and adaptations.
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you!