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The Research Storyteller

2 Weeks

·

Cohort-based Course

Join me for a 2-part workshop dedicated to the #1 topic of interest for researchers: how to craft compelling, impactful narratives.

Hosted by

Noam Segal

Research Leader at Meta; Founder of UX Quests, UXR mentor, ex-Twitter, Airbnb.

Course overview

Storytelling drives research impact. It's time to become a master storyteller.

This two-part workshop is your chance to master the strategic research storytelling abilities you've known you needed but no one taught you before.


Learn the universal principles of storytelling in the research context, the elements that compel stakeholders to take action on research, and all the hacks that make research insights stick with any audience.

Who is this course for

01

Entry-level UXRs or transitioning to UXR


Break into the field successfully with an in-depth understanding of UXR-specific storytelling.

02

Mid-Senior level UXRs & managers


Maximize your research impact and your own research brand by diving deep into the UXR storytelling craft.

03

Research curious


If you need to share insights as part of your role, join us to learn the tricks of the narrative trade!

What you’ll get out of this workshop

Adapt universal storytelling principles to the research context.

People are wired for stories, which is what makes 'em such a powerful tool. We'll begin by taking learnings from English Lit, Film School, and Journalism, and adapting them to craft stellar research stories.

Elevate your research stories by incorporating advanced structure, content, and visual storytelling practices.

Once we've covered the basics, we'll discuss the advanced practices you need to know to bring insights to life, humanize data, and hyper-engage any decision-makers with visually stunning, crisply constructed narratives.

Change minds by leveraging the tenets of persuasion.

Now that we're equipped with advanced storytelling tools, we'll arm you with an arsenal of persuasive tools that naturally resonate with people and compel them to action.

Craft messages that stick.

Even the most compelling research narrative isn't necessarily memorable in the long run. Learn to integrate the key storytelling levers that'll bring people back to your insights again, and again, and again!

Reconstruct one of your own stories!

Incorporate all of our learnings to level up one of your research narratives, and apply everything in your work context.

Meet your instructor

Noam Segal

Noam Segal

Research Leader @ Meta

Noam is a research leader at Meta, a content creator on his platform UX Quests, a contributor to the Learners platform, a mentor on UX Coffee Hours and ADPList, and a guest lecturer at places like Stanford, UDub, and his Alma Mater in Israel, IDC Herzliya.

 

For most of his career, Noam has pushed back against the notion of “soft skills,” realizing that they are foundational skills in the UX realm. He’s spent countless hours studying these skills, and this workshop represents the culmination of his learnings as they apply to storytelling in the context of UXR.


Noam holds a Bachelor's degree in psychology and media from the IDC in Israel and a Ph.D. in Psychology with a focus on personality psychology and quant research from The University of Illinois at Urbana-Champaign.


He's worked on the user experience of missile-defense systems, revolutionary travel platforms, modern conversational relationship platforms, next-gen financial technology, the health of our public conversation, and these days on Facebook's Feed and Research Center of Excellence.

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Course syllabus

01

The inner workings of a compelling research narrative.

In the first session of this workshop, we'll begin by adapting universal storytelling principles to the research context. It's a crash course in English Lit meets data, Film meets insights, and Journalism meets users. Then, we'll discuss all the structure, content, and visual techniques that can amplify and solidify your research stories.

02

The mechanics of persuasive messages and memorable stories.

In the second session of this workshop, we'll focus on the levers that change stakeholders' minds and make our narratives stick with any audience for as long as we need them to. We'll dive deep into the science of persuasion, when & how to appeal to rationale vs. emotion, the components of influence, and loads of hacks for memorable insights.

Course schedule

3 hours per week
  • Sundays, January 29th & February 5th

    12pm - 3pm EST (5pm-8pm GMT)

    This workshop is scheduled to work for anyone in the US, Europe, or elsewhere! I hope you can join us over these two weekends.

  • Weekly project

    1-2 hours per week

    More details to come for participants!

Learn with your peers in an insight-packed workshop with learnings tailored to UX researchers looking to level up their craft!

Learn with your peers in an insight-packed workshop with learnings tailored to UX researchers looking to level up their craft!

Live workshops and discussions

Join me for live workshops and deep discussions with peers like you! Interact with other learners through breakout rooms and our online community!

Tailored to the needs of UX Research professionals

I've spent years developing and evolving the content for this course, building on the work of countless storytelling thinkers and practitioners, and adding my frameworks and adaptations.

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you!

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