2 Weeks
·Cohort-based Course
Identify relevant customers, segment them for targeting, define customer engagement roles and design right structure for sales organization
2 Weeks
·Cohort-based Course
Identify relevant customers, segment them for targeting, define customer engagement roles and design right structure for sales organization
Hosted by
Sherry Garg and Aditya Pawar
Global Consulting Leaders, ex-Novartis ex-ZS
Course overview
Do you know the most common reason why even well-crafted strategies don't yield success? It's because they are not implementable especially in the complicated healthcare landscape!
Build a winning Pharma go-to-market strategy by evaluating and addressing often overlooked pitfalls and following a structured 3-step process:
1. How to identify relevant customers, segment them based on business objectives, and shortlist for targeting through various channels?
2. How to define customer engagement roles through a cross-functional brainstorming session
3. How to design the right structure of a sales organization leveraging data and time-tested rules of thumb
01
You are a Pharma Commercial Excellence professional who wants to reduce dependence on Consultants for strategic projects
02
You are an upcoming Consultant who's looking to expand the breadth of your functional knowledge in pharma industry through real case studies
03
You are an Analytics professional looking to break into a Strategic Role in Pharma industry
Build Go-to-Market strategy for commercial success in Pharma
Matteo Rubino
Ajay Nistla
"Strategy without implementation is hallucination."
01
How to identify relevant customers, segment them based on business objectives, and shortlist for targeting through various channels
02
How to define customer engagement roles through a cross-functional brainstorming session
03
How to design right structure of a sales organization leveraging data and time-tested rules of thumb
10:00am - 11:30am GMT+1
1 hour
Do you want to chat about:
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you