After spending a decade leading women-focused projects I realised that the very design methodologies I'd been leaning on are biased against women.

I have since been on a journey to understand how our current design methodologies overlook women's key needs. At the same time, I find that many well-intentioned design practitioners struggle to get started with inclusive design.

I founded Unconform to help organisations incorporate a women-centric design lens across products, programs and processes. I facilitate teams through our signature women-centric design methodologies, have consulted on projects and trained teams at MIT Design Lab, IDEO, NASA, Booking.com, PVH and more.

I created Design for Women — a methodology focused on intentionally and actively designing for women — to help design practitioners overcome overwhelm and actually practice inclusive design methods in their day to day. Our introductory Design for Women Workshops that have trained hundreds of design and impact practitioners have received a 4.4/5 value rating.

I have spent the past decade deepening my expertise in women and design:

• I have engaged in deep research with 100+ gender-design practitioners, which is the foundation for our key tools and methods.
• I have led research, design and ideation for female financial inclusion, gender-lens investing, and reproductive health projects with organisations such as Women's World Banking, MIT Design Lab, and Final Mile Consulting.
• I continue to advance dialogue at the intersection of women x design by curating the Unconforming newsletter; and leading Design for Women Conversations, a monthly event series bringing together gender and design practitioners.