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Unleash Your Business Impact - A Course For Applied Researchers
2 Weeks
·Cohort-based Course
Research reports are great, yet the "work after the work" is key to translating insights into business impact.
Unleash Your Business Impact - A Course For Applied Researchers
2 Weeks
·Cohort-based Course
Research reports are great, yet the "work after the work" is key to translating insights into business impact.
Hosted by
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Stephanie Kumar
12 years building research teams at Google, Twitter, Pinterest and Yahoo.
Course overview
Influence Action With Your Research
This course is for experienced researchers in industry settings who are looking to have more impact with their stakeholders, see their findings result in action, and build their brand as a strategic go-to partner. I’ll guide you through influencing skills and best practices that they don’t proactively teach you on the job, but expect you to have.
Note: In this course, we're not going to cover research methodologies, design or analysis (I'm assuming you've got those technical skills in spades!).
This course is for applied researchers who...
01
Are looking to motivate stakeholders into taking action and/or make decisions from the research.
02
Want to build strong(er) cross functional relationships and be seen as a go-to partner.
03
Want to up-level their influencing skills, resulting in increased scope, higher ratings, and even promos.
What you’ll get out of this course
Develop stronger stakeholder relationships
Humanity and relationships are at the core of inspiring action with your work. Learn methods for building stakeholder relationships that go deeper than a research share out and serve you throughout your career.
Influence action through data-driven storytelling
Storytelling doesn't just happen at the end of a research project. You'll learn tactics for bringing your stakeholders along through your work. When you do get to the end of the project, they feel co-ownership of the results and compelled to act.
Deliver engaging data-backed presentations
You’ll learn tips for creating research moments your stakeholders will remember. Best practices like “WIIFM” (What’s In It For Me) positioning, the 5 second rule (no, not the food version), and how to relentlessly edit your final product.
The art of the follow through to inspire business action
Impact begins at the end of your presentation. You’ll walk away with sample questions and methods to use with your stakeholders to see action and also feel the impact of your work.
Access to our applied researcher community
A supportive community is key to success as we grow our research careers. Upon completion of the course, you will receive access to an invite-only group of researchers navigating the same challenges you are.
Unleash Your Business Impact - A Course For Applied Researchers
Where Business Impact Happens
Researchers are formally trained in the craft of research (e.g., qual, quant, design thinking, etc.) yet our findings need to be translated into our stakeholders' language in order to be meaningful to them.
So you found that....
- 60% of consumers do X... what does that mean for the business?
- Half of developers you talked to said Y... why does that matter?
- 30% of French shoppers feel Z about your product... what should I do with that?
These questions are a preview of what The Work After The Work entails. It's taking your research the extra mile to meet your stakeholders where they are.
Course Schedule
4-6 hours per week
Tuesdays & Thursdays
1 - 2:30p EST // 10 - 11:30a PST
During these times, you’ll join a live session with Steph and your fellow applied researchers where you can engage via video, chat, Q&A, and breakout rooms.
Weekly Prompts
1 hour per week
You'll receive prompts throughout the week with suggested tools and exercises to put into motion with your stakeholders. We'll bring any learnings back into our live sessions for discussion.
What people are saying
Rodney Little
Sonam Mahawar
Maggie Howley
Meet your instructor
Stephanie Kumar
Hey there, I'm Steph. 👋
I'm a former research executive from Twitter turned research agency founder at Two Cents Insights.
Over the last 12 years, I've built and scaled global research teams at Twitter, Google, Pinterest and Yahoo. In these roles, I have interviewed hundreds of researchers, managed entry level researchers to seasoned directors, and have been a member of promotion committees for early career professionals through executive levels.
Similar to many applied researchers, my career didn't start in Tech. I have a Master of Public Policy from the University of Southern California and spent my early career working for non-profits and public sector organizations. My published work ranges from the academic journal of Contemporary Economic Policy to The New York Times and Think With Google.
Why I started this course
Researchers are trained in our craft — qual, quant, market research, UXR, and more — yet we often have to stumble upon or even guess how to maximize the value of our work in an applied setting. It shouldn't be this way. I’ll guide you through the influencing skills they don’t proactively teach you on the job, but expect you to have.
