Driving marketplace growth through supply
Unlock growth with a refreshed perspective on managing your supply base effectively. Learn from practical frameworks and real life stories.
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Course overview
Framework & practical tips on driving growth through supply
In this course, we'll cover an overall framework helping you to think about how to use supply to drive growth in a marketplace business. Then, we'll go into specific examples from my experiences in high growth marketplaces. I'll include details about specific challenges, metrics impacting product, marketing and operations.
The courses special sauce is that I'll bring everything to life by sharing of true stories about product decisions, marketing success and failures, operational and organizational challenges. We'll also dive into business problems & opportunities in your day-to-day work.
At the end of the course, I expect all participants to walk away with a holistic understanding of how to think about supply in the context of a marketplace and many practical, new ideas on how they use supply to drive growth. Students will be better to positioned to lead and persuade others, and to drive impact.
This course covers topics across product management, marketing, and strategy & operations. Content will be covered over the course of 5 live sessions, followed by short, optional homework assignments to stimulate asynchronous discussion.
Who is this course for
01
Product leaders who work on the supply side of an early or mid-stage marketplace.
02
Bus Ops, Operations, Marketing, or Strategy team members building out a supply strategy
03
Executives in early stage marketplaces
This course provides a framework and practical tips for using supply to drive growth in the context of a marketplace
Supply Quality
Measuring supply quality, managing supplier quality
Supply Volumes
Measuring supply volumes, liquidity and driving improvements in the volume of supply
Supply mix
Measuring supply mix, driving improvements
Supply profitability
Measuring the profitability of your supply base and driving improvements
What’s included
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Live sessions
Learn directly from Tristram Hewitt in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
5 live sessions • 29 lessons • 4 projects
Week 1
- đź“„
Story behind this course
- đź“„
Learn about you
- đź“„
Supply S-curve
- đź“„
5 rules about marketplace supply
- đź“„
Overview of course framework
- ✍️
Intro project
Submit by Jan 25
May
7
Intro
Intro
Week 2
- đź“„
Stages of driving volume in a marketplace
- đź“„
Volume metrics
- đź“„
Driving awareness
- đź“„
Effective Onboarding
- đź“„
Growing existing supply
- đź“„
Retaining supply
- ✍️
Your volume challenges
Submit by Apr 13
May
14
Volume
Volume deep dive
Learning objectives:
- Develop a point of view on how to drive volume growth in your marketplace
- Identify top opportunities for increasing volume
Week 3
- đź“„
What is quality
- đź“„
Measuring quality
- đź“„
Carrots
- đź“„
Sticks
- đź“„
Tradeoffs
- ✍️
Homework
Submit by Jan 25
May
21
Quality
Quality deep dive
Learning objectives
- Develop a point of view on what quality means for your marketplace
- Review ways you might manage quality on your marketplace
- Discuss the trade-offs and challenges in enforcing quality standards
Week 4
Week 5
- đź“„
Why supplier profitability is critical
- đź“„
Measuring the profitability of suppliers
- đź“„
Shifting business to profitable suppliers
- đź“„
Adding and removing suppliers
- đź“„
Aligning incentives
- đź“„
Pricing
- đź“„
Reducing fraud & gaming
- ✍️
Homework
Submit by Apr 13
Jun
4
Profitability
Profitability deep dive
Learning objectives
- Think through how to measure the profitability of suppliers
- Understand levers for improving business profitability by managing supply effectively
Week 6
- đź“„
What is mix and why is it important
- đź“„
Mix metrics
- đź“„
Optimizing mix
- đź“„
Mix and liquidity
- đź“„
Key Learnings
- đź“„
Your next steps
Jun
11
Mix
Mix deep dive
Learning objectives
- Define what mix means on your marketplace
- Identify levers to improve mix to drive results
Wrap-up
Learning objectives
- Review key learnings from this course
- Discuss your next steps
What people are saying
Author name
Author name
Meet your instructor
Tristram Hewitt
Tristram Hewitt
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Course schedule
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 2:00pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
May 7, 2022
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you