B2B Marketing for Early Stage Startups

Build a long-lasting marketing strategy that brings clarity to your team and results to your business.

Thibaut Briere - Entrepreneur, Startup Mentor
Thibaut Briere - Entrepreneur, Startup Mentor
A pattern of wavy dots

Life can be lonely for early stage B2B founders in Asia.


This 4-week-long, hands-on course will help you build an actionable marketing strategy for your business.

See what people are saying

        Realistic and practical approach of growth and marketing. Hands on and 'just do it' mindset, very passionate in what he's doing.
Melvin
Melvin
F10
        Thibaut helped me see blind spots I didn’t even realize I had. Most marketers give general theories, Thibaut gives clear, actionable, step-by-step advice.
Chrissie
Chrissie
Cocreates
        We broke a new revenue record high amidst the pandemic thanks to Thibaut's action items. Really grateful for his insights!
Ronald
Ronald
Hacktiv8
        Thibaut gave us very actionable advice we should have adopted months before. He was always explaining what would work best for us.
Raimie
Raimie
Dateideas
        Thibaut was instrumental to build our growth engine. I simply can't recommend him enough for any serious founder.
Kevin
Kevin
DEFIT
        Anything marketing, growth, community...Reach out to Thibaut. You won’t regret it, because he gets it! He delivers beyond expectations.
Nikolaj
Nikolaj
Astek Alpha

Meet your instructor

Thibaut Briere
Thibaut Briere
Entrepreneur, Mentor

Thibaut is the founder of Growth Marketing Studio, a boutique growth consultancy in Singapore.


He is also mentor for Google, AWS, and Facebook accelerators, as well as local ones like Block71 or Accelerating Asia.


Developer turned B2B marketer 15+ years ago, Thibaut has worked with 120+ startup across Asia.

Who is this course for?

01

First time founders who want a clear marketing roadmap to get traction.

02

Founders who don't see the results of their marketing initiatives.

03

Marketing leaders who want to upskill and bring more results.

Key outcomes

🧘‍♀️ Clarity

You'll finally have a clear plan, a team aligned behind it and super hungry to execute.

👀 Don't leave anything on the table

You'll cover the whole marketing spectrum. No after thought or second guess,

⚡ Actionable

The one who does, knows.

Actions trump slides. Period.

⏲ Evergreen

We'll focus on what doesn't change, in order to build a stable strategy. Oh and you'll learn how to adjust it anyways.

Course syllabus

01

Understand the Core Principles of Marketing

Learn what are the key components of marketing and how they're inter-dependent.

02

Define, Activate and Differentiate your Brand.

Your brand is a platform for the business. Learn how to define and build it when you start from scratch, in a way that impacts results.

03

Find People with Problems

When starting up, the biggest risk is to build something people don't need.

You'll learn how to interview people, understand the problem, get evidence and start building your marketing engine off of it.

04

Positioning and Messaging

How you position your offering and how talk about it is what converts prospects into customers. Outcomes first, features second.

You'll create a solid positioning for your offer and craft value propositions that click with your audience.

05

Channel Strategy

Once you know your users, their problems, and what you want to say, you need to find ways to reach out to them. This is your channel strategy.

You'll learn what are the key traction channels and how to choose the ones that make sense for your business.

06

Content and Copywriting

Content is important in B2B. Once you reach your prospects, what do you have to say? How you say it, and what do you want people to do after they read it?

You'll learn the frameworks to create content intentionally to drive business actions.

07

Conversion Rate Optimization and Behavioral Sciences

In the digital space, you have a few second to get people to act.

Learn to leverage their emotions to drive meaningful actions from them and improve your conversion rates.

08

Operations and Execution

Execution is everything. In this session you'll learn the principles and systems to put your strategy in motion.

Define campaigns to execute your strategy and keep the momentum.


Course schedule

~6 hours per week
  • Orientation and Happy Hour
    Wednesday, May 25th 5pm - 6pm SGT

    Meet your instructors, your cohort and let's get our creative juices flowing!

  • Friday, May 27th
    5pm - 6.30pm SGT
    • 50mns: lecture
    • 10mns: assignment presentation
    • 30mns: Breakout rooms, Q&A
  • Weekly projects
    2 hours per week

    Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

  • Tuesday, May 31st
    5pm - 6.30pm SGT
    • 50mns: lecture
    • 10mns: assignment presentation
    • 30mns: Breakout rooms, Q&A


  • Thursday, June 2nd
    5pm - 6.30pm SGT
    • 50mns: lecture
    • 10mns: assignment presentation
    • 30mns: Breakout rooms, Q&A


  • Friday, June 3rd
    5pm - 6.30pm SGT
    • 50mns: lecture
    • 10mns: assignment presentation
    • 30mns: Breakout rooms, Q&A


  • Tuesday, June 7th
    5pm - 6.30pm SGT
    • 50mns: lecture
    • 10mns: assignment presentation
    • 30mns: Breakout rooms, Q&A


  • Thursday, June 9th
    5pm - 6.30pm SGT
    • 50mns: lecture
    • 10mns: assignment presentation
    • 30mns: Breakout rooms, Q&A


  • Tuesday, June 14th
    5pm - 6.30pm SGT
    • 50mns: lecture
    • 10mns: assignment presentation
    • 30mns: Breakout rooms, Q&A


  • Thursday, June 16th
    5pm - 6.30pm SGT
    • 50mns: lecture
    • 10mns: assignment presentation
    • 30mns: Breakout rooms, Q&A


  • Friday, June 17th
    5pm - 6.30pm SGT
    • 50mns: lecture
    • 10mns: assignment presentation
    • 30mns: Breakout rooms, Q&A

Learning is better with cohorts

Learning is better with cohorts
Active, not passive

This course focuses on live workshops and hands-on projects

Learn with a cohort of peers

You’ll be learning in public through breakout rooms and an engaged community

Learn with a cohort of peers

Surround yourself with like-minded people who want to grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Join waitlist