Learn what are the key components of marketing and how they're inter-dependent.

Your brand is a platform for the business. Learn how to define and build it when you start from scratch, in a way that impacts results.

When starting up, the biggest risk is to build something people don't need.

You'll learn how to interview people, understand the problem, get evidence and start building your marketing engine off of it.

How you position your offering and how talk about it is what converts prospects into customers. Outcomes first, features second.

You'll create a solid positioning for your offer and craft value propositions that click with your audience.

Once you know your users, their problems, and what you want to say, you need to find ways to reach out to them. This is your channel strategy.

You'll learn what are the key traction channels and how to choose the ones that make sense for your business.

Content is important in B2B. Once you reach your prospects, what do you have to say? How you say it, and what do you want people to do after they read it?

You'll learn the frameworks to create content intentionally to drive business actions.

In the digital space, you have a few second to get people to act.

Learn to leverage their emotions to drive meaningful actions from them and improve your conversion rates.

Execution is everything. In this session you'll learn the principles and systems to put your strategy in motion.

Define campaigns to execute your strategy and keep the momentum.