B2B Marketing Accelerator
5 Weeks
·Cohort-based Course
Build a long-lasting marketing strategy that brings clarity and achieves business results on a budget.
B2B Marketing Accelerator
5 Weeks
·Cohort-based Course
Build a long-lasting marketing strategy that brings clarity and achieves business results on a budget.
Course overview
B2B Marketing for Early Stage Startups in Asia
Life can be lonely for early stage B2B founders in Asia.
This 5-week-long, hands-on course will help you build an actionable marketing strategy for your business.
This course is for you if...
01
You know you need marketing, but don't know how to set effective goals and make good decisions.
02
You're not seeing results from your marketing efforts and desire a clear roadmap to get traction.
03
You have a great product but don't know how to launch it to new and complicated markets.
In This Course You'll...
🧘♀️ Gain Clarity to Make Better Decisions
You'll identify your target audience and discover their motivations.
Then, you'll use those insights to determine the best marketing channels and strategies you need to attract their interest.
👀 Understand the Marketing Fundamentals
You'll understand how marketing works. We will cover the whole marketing spectrum, break it down and make it simple for you. This will allow you to do it yourself and ultimately better lead your marketing team.
⚡ Get Actionable Advice that Gets Results
You will have access to proven frameworks allowing you to take action right after each module.
In Startups, "the one who does, knows", so we'll help you learn by doing.
⏲ Build an Evergreen Marketing Strategy
We'll focus on what doesn't change, in order to build a stable strategy.
You'll be able to leverage this strategy for a few years , and you'll learn how to adjust it as conditions change.
B2B Marketing Accelerator
Here's what people have to say...
Melvin
Chrissie
Ronald
Raimie
Kevin
Nikolaj
Meet your instructor
Thibaut Briere
Marketer, Entrepreneur, Mentor
Thibaut is the founder of Growth Marketing Studio, a boutique growth consultancy in Singapore.
He is also mentor for Google, AWS, and Facebook accelerators, as well as local ones like Block71 or Accelerating Asia.
Developer turned B2B marketer 15+ years ago, Thibaut has worked with 120+ startup across Asia.
Outside of work he loves spending time with his wife and kids for some outdoors fun, playing music and trying new things in general.
Course syllabus
01
Understand the Core Principles of Marketing
Learn what are the key components of marketing and how they're inter-dependent.
02
Define, Activate and Differentiate your Brand.
Your brand is a platform for the business. Learn how to define and build it when you start from scratch, in a way that impacts results.
03
Find People with Problems
When starting up, the biggest risk is to build something people don't need.
You'll learn how to interview people, understand the problem, get evidence and start building your marketing engine off of it.
04
Positioning and Messaging
How you position your offering and how talk about it is what converts prospects into customers. Outcomes first, features second.
You'll create a solid positioning for your offer and craft value propositions that click with your audience.
05
Channel Strategy
Once you know your users, their problems, and what you want to say, you need to find ways to reach out to them. This is your channel strategy.
You'll learn what are the key traction channels and how to choose the ones that make sense for your business.
06
Content and Copywriting
Content is important in B2B. Once you reach your prospects, what do you have to say? How you say it, and what do you want people to do after they read it?
You'll learn the frameworks to create content intentionally to drive business actions.
07
Conversion Rate Optimization and Behavioral Sciences
In the digital space, you have a few second to get people to act.
Learn to leverage their emotions to drive meaningful actions from them and improve your conversion rates.
08
Operations and Execution
Execution is everything. In this session you'll learn the principles and systems to put your strategy in motion.
Define campaigns to execute your strategy and keep the momentum.
Course schedule
~6 hours per week
Orientation and Happy Hour
Wednesday, May 25th 5pm - 6pm SGT
Meet your instructors, your cohort and let's get our creative juices flowing!
Tuesday & Thursday Workshops
4pm - 5.30pm SGT
Each workshop is live and very interactive. They're designed to allow for questions, practice and feedback.
At the end of each workshop you'll have assignements for the next session.
Timing:
- 60mns: Lecture
- 10mns: Assignment presentation
- 20mns: Breakout rooms, Q&A
Office Hours and Ask Me Anything sessions
2 sessions across the 5 weeks
These sessions don't have a specific agenda, other than providing feedback on your work and answering your questions. They're usually fun, very open-ended and insightful!
Pitch Day and Graduation
4pm - 5.30pm SGT
A good strategy needs to be communicated, and you'll learn that too!
During the last session you'll present your strategy to the group and get constructive feedback.
Learning is better with cohorts
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you