B2B Marketing Accelerator

Marketing is more important than ever for early stage startups, but also a lot more complex. Like every successful startups, you need marketing strategy that creates long-term value.

In this first live session, we'll discuss:

• How to take full advantage of the program?
• What is a marketing strategy, the core components and first principles to build one?
• The Marketing Canvas, which act as a map to help you build your strategy.

Buckle up!

B2B is long-term. Branding is how you build long-term foundations, but many early stage startups get this wrong.

We'll cover the following

• How to build brand that serves the business -without the BS?
• How to deploy and activate it?
• How to differentiate from your competitors?

We're humans marketing to humans -especially in B2B. So it's critical to keep customers at the center in order to:

• Understand precisely the problem you're solving.
• Leverage their emotions and lingo to grab their attention and convince them.

In this session we'll cover exactly how to do that and build a system around it to inform your strategy. No BS, no fluff.

Let our creative juices flowing!

• Bring your questions and your homework.
• Get feedback from everyone: improve what you have, gain more ideas and uncover blind spots.
• Leave more energized and recharged.
• Connect one on one with other founders afterwards.

How you position your offering and how talk about it is what converts prospects into customers. Outcomes first, features second.

This session will dive into:

• How to build a solid positioning for your offer
• How ideate and craft value propositions that click with your audience
• How to develop a messaging that drives customer action

Now you know who you target. You know what to tell them.

But how do you reach out to them?

In this session we'll cover:

• What are the key traction channels?
• What are their pros and cons?
• How to choose and prioritize them?
• How to assemble them to build your funnel.

In the digital space, you have a few second to get people to act.

Email, web page, social media...regardless of the channel, you must learn how to communicate effectively to drive a meaningful action from the reader.

We'll cover:

• Principles of Conversion Rate Optimization
• What are Cialdini's principles and to use them effectively
• How to structure landing pages effectively

Let our creative juices flowing!

• Bring your questions and your homework.
• Get feedback from everyone: improve what you have, gain more ideas and uncover blind spots.
• Leave more energized and recharged.
• Connect one on one with other founders afterwards.

The one who does, knows. That's life in early stage startups!

So this session covers the principles and systems to put your strategy in motion and keep the momentum.

We'll cover:

• Some key operating principles
• Growth and feedback loops
• Experimentation frameworks to help you move fast
• Tools and Data

Communicating your strategy to your team and investors is important -well that's what you'll do in this final module.

Everyone will present to the group to get benevolent and constructive feedback.

Don't worry, it'll all be casual and fun!