5 Weeks
·Cohort-based Course
Build a long-lasting marketing strategy that brings clarity and achieves business results on a budget.
5 Weeks
·Cohort-based Course
Build a long-lasting marketing strategy that brings clarity and achieves business results on a budget.
Course overview
Life can be lonely for early stage B2B founders in Asia.
This 5-week-long, hands-on course will help you build an actionable marketing strategy for your business.
01
You know you need marketing, but don't know how to set effective goals and make good decisions.
02
You're not seeing results from your marketing efforts and desire a clear roadmap to get traction.
03
You have a great product but don't know how to launch it to new and complicated markets.
🧘♀️ Gain Clarity to Make Better Decisions
You'll identify your target audience and discover their motivations.
Then, you'll use those insights to determine the best marketing channels and strategies you need to attract their interest.
👀 Understand the Marketing Fundamentals
You'll understand how marketing works. We will cover the whole marketing spectrum, break it down and make it simple for you. This will allow you to do it yourself and ultimately better lead your marketing team.
⚡ Get Actionable Advice that Gets Results
You will have access to proven frameworks allowing you to take action right after each module.
In Startups, "the one who does, knows", so we'll help you learn by doing.
⏲ Build an Evergreen Marketing Strategy
We'll focus on what doesn't change, in order to build a stable strategy.
You'll be able to leverage this strategy for a few years , and you'll learn how to adjust it as conditions change.
B2B Marketing Accelerator
Melvin
Chrissie
Ronald
Raimie
Kevin
Nikolaj
Marketer, Entrepreneur, Mentor
Thibaut is the founder of Growth Marketing Studio, a boutique growth consultancy in Singapore.
He is also mentor for Google, AWS, and Facebook accelerators, as well as local ones like Block71 or Accelerating Asia.
Developer turned B2B marketer 15+ years ago, Thibaut has worked with 120+ startup across Asia.
Outside of work he loves spending time with his wife and kids for some outdoors fun, playing music and trying new things in general.
Orientation - The Marketing Canvas
Branding and Differentiation
Customer Discovery - Find People with Problems
Ask Me Anything - Session 1
Positioning and Messaging
Channels and Funnels
Conversion Rate Optimization and Behavioral Sciences
Ask Me Anything - Session 2
Operations and Execution
Demo day and Graduation Party
~6 hours per week
Orientation and Happy Hour
Wednesday, May 25th 5pm - 6pm SGT
Meet your instructors, your cohort and let's get our creative juices flowing!
Tuesday & Thursday Workshops
4pm - 5.30pm SGT
Each workshop is live and very interactive. They're designed to allow for questions, practice and feedback.
At the end of each workshop you'll have assignements for the next session.
Timing:
Office Hours and Ask Me Anything sessions
2 sessions across the 5 weeks
These sessions don't have a specific agenda, other than providing feedback on your work and answering your questions. They're usually fun, very open-ended and insightful!
Pitch Day and Graduation
4pm - 5.30pm SGT
A good strategy needs to be communicated, and you'll learn that too!
During the last session you'll present your strategy to the group and get constructive feedback.
Active, not passive
This course focuses on live workshops and hands-on projects
Learn with a cohort of peers
You’ll be learning in public through breakout rooms and an engaged community
Learn with a cohort of peers
Surround yourself with like-minded people who want to grow alongside you