SEO Masterclass for Marketers


(3 ratings)


4 Weeks


Cohort-based Course

Finally get confident with SEO—learn a proven SEO framework to get real business results that leadership teams love.

Previously at ignite, Aztek, ERC

The SEO Cohort

Course overview

Learn how marketers like you use SEO to grow awareness, traffic, and revenue.

For most marketers juggling many hats, learning and implementing SEO feels impossible. It seems too complicated, it changes too fast, and it takes too much time.

This course will give you the tools to understand what's important with SEO now and develop a strategy that connects your website with the audience that matters most.

Through this course, you'll learn what matters (and what doesn't) in SEO, you'll develop a simple yet powerful SEO strategy, and you'll learn how to perform SEO without the need for additional resources.

Who is this course for


Marketing leaders who know SEO is important, but feel behind and overwhelmed on how to integrate SEO into their strategy and activities.


Marketers and content writers who want to learn SEO, but want to cut through the millions of questionable blogs and videos out there today.


Agency professionals who want to quickly add SEO to their skillset quickly in order to win more clients and get better results.

What you’ll get out of this course

Understand what matters in SEO today

Learn exactly what matters in SEO today so you can disregard dated tactics that don’t work and prioritize high-impact SEO tactics. You’ll leave knowing what matters and what to leave behind.

Develop a one-page SEO strategy

Learn how to take your organizational goals and develop an actionable SEO strategy. You’ll leave using my proven SEO strategy template to produce a strategy that you can share with leaders and team members alike.

Build an SEO toolkit (including AI) on any budget

Discover the tools that I use everyday to help organizations grow awareness, traffic, and revenue. Build your own custom SEO toolset on any budget that uses the latest AI tools.

Measure and communicate SEO success

Learn how to measure SEO success so you can constantly adjust your SEO strategy. You’ll leave with a measurement framework that will give you exact KPIs to measure and how to communicate success with your leadership team.

Learn alongside your peers

Join a network of peers with the same challenges as you. We’re all juggling multiple responsibilities—learning with peers opens up great conversations about not just SEO, but our constantly-changing roles in general.

This course includes

4 interactive live sessions

Lifetime access to course materials

43 in-depth lessons

Direct access to instructor

12 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.


(3 ratings)

What students are saying

Course syllabus

Expand all modules
  • Week 1

    Jan 26—Jan 28

    Week dates are set to instructor's time zone


    • Jan


      Session 1

      Fri, Jan 26, 3:00 PM - 5:00 PM UTC


    • Introductions

    • How Google Ranks Websites in 2024

    • The One-Page SEO Strategy That Anyone Can Use

    • The SEO Toolkit to Perform SEO On Any Budget

    • How to Perform SEO Research in Minutes

    • Session 1 Q&A

  • Week 2

    Jan 29—Feb 4

    Week dates are set to instructor's time zone


    • Feb


      Session 2

      Fri, Feb 2, 3:00 PM - 5:00 PM UTC


    • The Framework for Creating Optimized Page Content That Gets Found

    • Session 2 Q&A

  • Week 3

    Feb 5—Feb 11

    Week dates are set to instructor's time zone


    • Feb


      Session 3

      Fri, Feb 9, 3:00 PM - 5:00 PM UTC


    • Creating a Content Plan to Support Your SEO Strategy

    • Identifying and Evaluating SEO Opportunities

    • Off-Page SEO: How to Influence Search Performance

    • Session 3 Q&A

  • Week 4

    Feb 12—Feb 16

    Week dates are set to instructor's time zone


    • Feb


      Session 4

      Fri, Feb 16, 3:00 PM - 5:00 PM UTC


    • Off-Page SEO: Building Backlinks

    • Understanding Technical SEO Without Touching a Line of Code

    • Reporting SEO Performance

    • Advanced AI for SEO

    • Session 4 Q&A

  • Bonus


    • On-Page Extras: Meta Title, Meta Description, Header Tags, Alt Tags, and More...

What people are saying

        This was the perfect crash course I needed to master a working knowledge of SEO from top to bottom. Ryan is insanely knowledgeable and organized and kept the class moving at the perfect pace. Using real-world examples in helped to drive everything home!


Head of Content Marketing
        Ryan did a phenomenal job of walking through SEO and how to create an SEO strategy. He made the topic easy to understand for students who had never worked with it while still adding value to those who already have some SEO knowledge. Overall, I would recommend the course to any marketing professionals looking to improve their SEO skills.


Content Marketing Strategist

Meet your instructor

Ryan Morgan

Ryan Morgan

SEO Strategist

You can find thousands of SEO tactics out there. I put together this course to cut through the noise and distill what works. I'm bringing in-house, agency, and consulting experience implementing SEO strategies with marketers just like you.

I've been a digital marketing strategist for over 15 years, specializing in SEO. During my career I've led organizational and agency digital teams and have a track record of driving growth for organizations using SEO.

I currently run a digital consultancy called swell. Before that, I was the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing.

Prior to my agency work, I spent nearly ten years at ERC, where he oversaw the organization’s marketing and digital strategy, taking the organization through a digital transformation with SEO as the focal point.

I wrote the book, “Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media,” which reached #1 best-seller status in multiple Amazon categories.

I've given keynote presentations to groups including MarketingProfs, MarketerHire, and The SEO Cohort.

If you're a marketer, content writer, or agency professional looking to get confident with SEO, this course is for you.

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Course schedule

2-3 hours per week
  • Fridays

    10:00am - 12:00pm ET

    The course will be held three consecutive weeks, with a two hour session in the morning each week.

  • Starts January 26, 2024

    4 sessions

    Sessions will be January 26, February 2, February 9, and February 16, 2024. All sessions will be recorded in case attendees are unable to attend.

  • Weekly projects

    1-2 hours per week

    You'll be able to work on real projects during the course, and may want to commit time outside of the cohort to work on these.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
Is this course live or pre-recorded?
Do you need any prior SEO experience to enroll?
What if I already know a little about SEO?
Can I work during the cohort?
Isn't this information available for free online?

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SEO Masterclass for Marketers


Bulk purchases