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SEO Masterclass for Marketers
5.0
(3 ratings)
4 Weeks
·Cohort-based Course
Finally get confident with SEO—learn a proven SEO framework to get real business results that leadership teams love.
SEO Masterclass for Marketers
5.0
(3 ratings)
4 Weeks
·Cohort-based Course
Finally get confident with SEO—learn a proven SEO framework to get real business results that leadership teams love.
Previously at ignite, Aztek, ERC
Course overview
Learn how marketers like you use SEO to grow awareness, traffic, and revenue.
For most marketers juggling many hats, learning and implementing SEO feels impossible. It seems too complicated, it changes too fast, and it takes too much time.
This course will give you the tools to understand what's important with SEO now and develop a strategy that connects your website with the audience that matters most.
Through this course, you'll learn what matters (and what doesn't) in SEO, you'll develop a simple yet powerful SEO strategy, and you'll learn how to perform SEO without the need for additional resources.
Who is this course for
01
Marketing leaders who know SEO is important, but feel behind and overwhelmed on how to integrate SEO into their strategy and activities.
02
Marketers and content writers who want to learn SEO, but want to cut through the millions of questionable blogs and videos out there today.
03
Agency professionals who want to quickly add SEO to their skillset quickly in order to win more clients and get better results.
What you’ll get out of this course
Understand what matters in SEO today
Learn exactly what matters in SEO today so you can disregard dated tactics that don’t work and prioritize high-impact SEO tactics. You’ll leave knowing what matters and what to leave behind.
Develop a one-page SEO strategy
Learn how to take your organizational goals and develop an actionable SEO strategy. You’ll leave using my proven SEO strategy template to produce a strategy that you can share with leaders and team members alike.
Build an SEO toolkit (including AI) on any budget
Discover the tools that I use everyday to help organizations grow awareness, traffic, and revenue. Build your own custom SEO toolset on any budget that uses the latest AI tools.
Measure and communicate SEO success
Learn how to measure SEO success so you can constantly adjust your SEO strategy. You’ll leave with a measurement framework that will give you exact KPIs to measure and how to communicate success with your leadership team.
Learn alongside your peers
Join a network of peers with the same challenges as you. We’re all juggling multiple responsibilities—learning with peers opens up great conversations about not just SEO, but our constantly-changing roles in general.
This course includes
4 interactive live sessions
Lifetime access to course materials
43 in-depth lessons
Direct access to instructor
12 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
SEO Masterclass for Marketers
5.0
(3 ratings)
What students are saying
Course syllabus
Week 1
Week 2
Feb
2
Session 2
The Framework for Creating Optimized Page Content That Gets Found
Session 2 Q&A
Week 3
Week 4
Bonus
On-Page Extras: Meta Title, Meta Description, Header Tags, Alt Tags, and More...
What people are saying
Kristina
Doug
Meet your instructor
Ryan Morgan
SEO Strategist
You can find thousands of SEO tactics out there. I put together this course to cut through the noise and distill what works. I'm bringing in-house, agency, and consulting experience implementing SEO strategies with marketers just like you.
I've been a digital marketing strategist for over 15 years, specializing in SEO. During my career I've led organizational and agency digital teams and have a track record of driving growth for organizations using SEO.
I currently run a digital consultancy called swell. Before that, I was the Director, Brand + Digital Strategy at ignite, and the Vice President, Digital Marketing at Aztek, two leading agencies for digital marketing.
Prior to my agency work, I spent nearly ten years at ERC, where he oversaw the organization’s marketing and digital strategy, taking the organization through a digital transformation with SEO as the focal point.
I wrote the book, “Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media,” which reached #1 best-seller status in multiple Amazon categories.
I've given keynote presentations to groups including MarketingProfs, MarketerHire, and The SEO Cohort.
If you're a marketer, content writer, or agency professional looking to get confident with SEO, this course is for you.
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SEO Masterclass for Marketers
Course schedule
2-3 hours per week
Fridays
10:00am - 12:00pm ET
The course will be held three consecutive weeks, with a two hour session in the morning each week.
Starts January 26, 2024
4 sessions
Sessions will be January 26, February 2, February 9, and February 16, 2024. All sessions will be recorded in case attendees are unable to attend.
Weekly projects
1-2 hours per week
You'll be able to work on real projects during the course, and may want to commit time outside of the cohort to work on these.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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