Master Customer-Centric Innovation To Unlock Disruptive Ideas

Cohort-based Course

Looking to disrupt the status quo and innovate for your customers? Build the confidence to define novel solutions.

Previously at

RealNetworks
Apple
T-Mobile
Best Buy
Amazon

Course overview

Customers are the key to your success. Learn how to invent on their behalf.

Are you ready to revolutionize your approach to innovation and drive meaningful change in your professional journey? Join this transformative live online class in Customer-Centric Innovation and embark on a journey beyond the conventional.


🌐 Course Highlights:

1. Live Sessions: Immerse yourself in engaging live sessions where our expert instructors will guide you through the principles of customer-centric innovation. Interact in real-time, ask questions, and connect with a community of like-minded innovators.


2, Practical Application: Learn by doing! Dive into a real-world case study woven seamlessly through each lesson, offering practical insights and showcasing how theoretical knowledge translates into actionable strategies.


3, Resource Library: Gain access to a comprehensive library of templates and exercises crafted to support your innovation journey. These tools are designed to fuel your creativity, helping you navigate ambiguity, identify original ideas, and establish a compelling vision that resonates with customers and stakeholders.


4, Assigned Projects: Apply your newfound knowledge through hands-on projects that challenge you to solve real-world problems.


5. Receive personalized feedback, ensuring you can directly apply your skills in your professional context.



🎓 What You Will Learn:

Customer-Centric Thinking: Understand the significance of working backward from the customer to drive innovation that truly matters.


Creativity Unleashed: Demystify the common myths around creativity. Learn to tap into your innate psychological and cognitive abilities, unlocking a wellspring of creativity accessible to everyone.


Human-Centered Frameworks: Explore cutting-edge frameworks that place humans at the core of your innovation process, helping you uncover novel opportunities and create solutions that resonate with your audience.

Who is this course for

01

Senior Product Leaders responsible for new product or service innovation to improve customer outcomes.

02

Startup Founders who need to validate business ideas, attract initial customers, and secure growth.

03

Business Owners looking to disrupt an existing market or expand into new customer segments.

04

UX leaders who want to equip their teams with the tools to partner well with customers on solution design.

What you’ll get out of this course

Exercises to Build Creative Confidence

Work against expert bias to uncover novel solutions and imagine what's possible.

Tools and Templates That Support Human-Centered Design

A library of customer artifacts to support your innovation journey.

Tips to Construct Impactful Problem Statements

Understand your customers' point of view to create a vision for an improved outcome and clarity about the obstacles to getting there.

A Framework For Assessing Opportunities

Utilize customer discovery techniques to uncover common needs

A Playbook for Working Backwards from the Customer

Turn your future vision into a narrative that magnetizes internal and external stakeholders.

This course includes

Interactive live sessions

Lifetime access to course materials

10 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Bonus

    Modules

    • Build Creative Confidence

    • Defining the Opportunity Zone

    • Aligning on Vision

    • Recommended Reading List for Innovators

What people are saying

        Leslie created a supportive, creative environment where the UX team was encouraged to come up with bold ideas and complex user-experiences. Dream come true for any designer!
Gina JeanCharles

Gina JeanCharles

UX Leader at Google, ex-Discovery, ex-WWW, ex-A&E
        Leslie was instrumental in advocating for a design-centered product development focus, and a consumer insight driven approach to innovation. Her coaching was profound, her vision ambitious, and her passion unmatched.
Robert Neer

Robert Neer

VP, Product & Design, ex- Amazon, ex-Walgreen's Boots Alliance, ex-Best Buy
        Leslie helped drive innovation in our organization with agile thinking and creative human centered design that used best practices but was a specific fit for us. She is highly customer centric and uses a systematic approach to drive scaled innovation.  
Sacha Weinberg

Sacha Weinberg

Head of Global Brand Marketing at Amazon | Ex - Starbucks, Nike, Disney, Mattel
        Leslie's leadership is transformative; her direct feedback and visionary goals not only fostered my growth as a leader but also propelled our team towards innovative, customer-centric solutions. Her ability to drive results and inspire innovation was pivotal in our success.
Brent Van Wieringen

Brent Van Wieringen

Senior Director, Experience Design, Best Buy

Meet your instructor

 Leslie Grandy

Leslie Grandy

Leslie Grandy is a global, first-to-market product executive and board advisor with a 25+ year career delivering game-changing products for top brands - Best Buy, Discovery, T-Mobile, Apple, and Amazon. Throughout her career, Leslie has been at the front end of innovation, launching the first paid video streaming service, RealOne SuperPass, with over 1 million subscribers after co-authoring a patent for a system that provides integrated media, delivering the first Android mobile device, the T-Mobile G1 and the first cellular-enabled digital picture frame, the T-Mobile Cameo; and leading Best Buy’s Digital Innovation Lab. Leslie founded The Product Guild, a product and innovation advisory services company through which she has advised early-stage ventures and numerous publicly traded companies on innovation and new product development, including Starbucks, Oracle Power, and Red Robin Gourmet Burgers. A sought-after keynote, featured speaker, and lecturer on creative leadership, product and service design, and digital transformation for Emeritus.org, The Product School, the University of Michigan College of Engineering, Center for Entrepreneurship, Regis College, West Virginia University’s Reed College of Media, and the University of Washington Foster School of Business, Leslie is also an IDEO-trained leader in Design Thinking who inspires audiences to achieve their creative potential.

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Course schedule

3 hours per week
  • Tuesdays & Thursdays

    4:30 - 6:00PM PT

    All live sessions will 90 minutes with an optional AMA session at the end.

Free resource

The Ten Truths of Customer-Centric Product Teams

Use this one-pager to hold yourself accountable to the core principles that drive customer-centric product development. Understanding and embracing these truths is the key to creating impactful and sustainable solutions and delighting customers.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Stay in the loop

Sign up to be the first to know about course updates.

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Master Customer-Centric Innovation To Unlock Disruptive Ideas

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