Master Product Discovery In The B2B World

2 Weeks

Cohort-based Course

Embrace the art of designing valuable products, tailored to the unique demands of B2B clients. Unlock success in the B2B market!

Master Product Discovery In The B2B World

2 Weeks

Cohort-based Course

Embrace the art of designing valuable products, tailored to the unique demands of B2B clients. Unlock success in the B2B market!

Hosted by

Stefan Schüßler

almost 2 decades experience in B2B businesses; Product Leader, Coach, and Mentor

Stefan Schüßler

almost 2 decades experience in B2B businesses; Product Leader, Coach, and Mentor

Course overview

Build products that stick by becoming truly user-centric

Product Discovery is inevitable for building great products that create user traction. In B2B, we often are left alone with hypotheses or half-baked user research from the client.

🤝 this course will help you to break the habit of building products without understanding the actual user problem.

💡 Learn how to build products even in a project-driven environment and convert them into an advantage.

🚀 Turn the wheel around and ally with sales and marketing on the most important goal for your product - creating happy users.

Join this course if you...

Are an accomplished B2B Product Manager with a strong ambition to improve the way you build products in order to create more value for users

Want to develop B2B products that deliver genuine value and gain traction among users, overcoming challenges in the process.

Want to escape the Product Manager Hamster Wheel and focus on the topics with the highest impact

Are an accomplished B2B Product Manager with a strong ambition to improve the way you build products in order to create more value for users

Want to develop B2B products that deliver genuine value and gain traction among users, overcoming challenges in the process.

Want to escape the Product Manager Hamster Wheel and focus on the topics with the highest impact

What you’ll get out of this course

How to identify your users and how to get access to them

Finding the actual user can be a hard thing. We are looking at methods to identify the right target group and how to convince your client to let you engage with them

Build and extend your B2B Product Discovery toolbox

In this course, we explore methods such as Market Research, User Interviews, and Business Case Analysis in the B2B context, to drive business success. You will learn to effectively use these techniques for prioritizing, making informed decisions, and driving business growth.

How to drive your product in a project environment

Building a product by meeting strict project timelines and customization requests of your key customers can be challenging. We will go through real-life scenarios and elaborate on managing a solid product strategy and a reliable delivery plan.

How to manage your time to become more outcome-driven

This course helps you reclaim time in your busy schedule, enabling you to prioritize valuable activities like market research for informed decisions, boosting performance and growth.

Actionable input on your challenges

This engaging course actively involves participants, inviting you to share your unique challenges, as we collaboratively explore and identify the most effective strategies and solutions.

What people are saying

This course is a must-have for most PMs. Stefan is a very experienced and skilled manager but mostly is a wonderful teacher, capable of transmitting passion for this job. You will gain a ton of experience in a very short amount of time, with direct reference to real-life situations that you can use. Strongly suggest enrolling if you are a PM.

Michele Mattei

Senior Manager, finleap connect

The B2B realm is in many ways a completely different animal than B2C. Running tests or getting feedback from end-users is not always possible. Projects tend to keep shifting focus and even shape products, so I’m thrilled that Stefan is going to tackle this and more with this course. As my former supervisor and mentor, Stefan is the man for the job!

Filip Crncec

Founder at tentacle

Stefan is one of the most experienced product person I know in the b2b world. He has been a great inspiration for my product journey and he has tons of experience in launching impactful product through structured product discovery and leading high performing product teams.

Stefano Rinaldi

Principal Product Manager at Zalando SE

Meet your instructor

Stefan Schüßler

Product Leader and Mentor, B2B Product Expert

Hi, I'm Stefan an accomplished Product Leader from Berlin, Germany.

My passion lies in the creation of transformative products and the development of high-performing product teams. With a wealth of experience in B2B business environments, I have gained invaluable insights into both the obstacles and possibilities that these industries present. My journey has taken me through leading companies such as Alcatel Lucent, Webtrekk, Searchmetrics, and Finleap Connect.

As a fellow Product Manager who understands the importance of continuous learning, I truly enjoy sharing my insights and experiences while engaging in genuine conversations with others. That's why I've designed my courses to be interactive and collaborative, making sure everyone feels included and heard throughout the learning process. By fostering a supportive community, we can appreciate each person's unique background, allowing us all to learn from one another and grow together.

I am genuinely committed to elevating your capabilities as a Product Manager, ensuring that you not only achieve remarkable successes in your career but also experience great satisfaction and happiness in your role. Together, we will unlock your full potential and set you on the path to becoming a truly outstanding Product Manager.

Be the first to know about upcoming cohorts