Debunking The ''SEO Content'' Myth

1 Day


Cohort-based Course

Time-tested techniques to create content that gets people scrolling further, reading more, and returning frequently.

This course is popular

3 people enrolled last week.

Course overview

For Content Folks Who Want To Create More Resonate Work

You've been conditioned to believe a lie.

That if we're to stand a chance at ranking in the SERPS, content has to be written a certain way.

Unmemorable, keyword optimized fodder designed to do one thing and one thing only...


That somehow "Search Content" has to be uninteresting to read and that somehow "Thought Leadership" is a format, not an outcome.

It's not your fault though.

From my experiences as a freelance writer, consultant, and content leader at companies like Shopify Plus and QuickBooks, this is for three reasons:

1. Management is skittish about saying anything that might upset readers.

2. Content leads are pressured to care more about volume than craft.

3. Writers aren't given a strong direction on POV.

Add to that many businesses are re-evaluating the unit economics of a blog post, and AI's ability to create exponentially more at a fraction of a cost, it's no wonder the content industry feels so uneasy.

But there is a better way.

Make no mistake, the days of providing only the basic bits of information on a topic are coming to an end.

It's essential to our survival as strategists, writers, and editors to share ideas, insights, and experiences that's both profitable for the business and valuable to the reader.

In this workshop, we'll explore a criminally ignored screenwriting concept that will elevate B2B content into something that will stick with your reader forever.

You will walk away from this workshop fully equipped with the language and strategies to talk to your employer or client about how to create content with more "soul" without risking the business's reputation.

Who is this workshop is for:


B2B Content Strategists who want their content to travel further.


Content Writers who want their work to resonate with their audience more.


Content Editors who want to get better at developmental editing.

What you’ll get out of this workshop

An intimate group setting

This will be a small group setting so attendees can get personalized attention and conversation around their specific needs.

Hands on instruction

Bring your own article to the workshop and to get hands on editing from the former Editor-in-Chief at Shopify Plus and Global Editor-in-Chief at QuickBooks.

Learn how to defend ideas

Have better conversations with colleagues and clients on how to include more original ideas and insights on whatever topic you're covering.

This course includes

1 interactive live session

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    Jun 28

    Week dates are set to instructor's time zone


    • Jun


      The "SEO Content" Myth

      Fri, Jun 28, 5:00 PM - 8:00 PM UTC


    • Finding The Controlling Idea

    • Understanding Your Audience's "Wants" and "Needs"

    • The Three Layers of Conflict

    • Hands on Editing Session

What people are saying

        “Half of the best content marketers I know were either directly trained by him or have followed his work closely to inform their own content decisions.”
Jacob McMillan

Jacob McMillan

Founder @ Write Minds
        The depth and quality of Tommy’s work set new bars for excellence and depth for the Unbounce blog. Being honest, I was envious of his content, which pushed me to become a better writer. His knowledge and strategic thinking will be a massive asset to any business trying to set up a content marketing program the right way.
Oli Gardener

Oli Gardener

Founder @ Outline, Formerly co-founder @ Unbounce
        Tommy is so savvy about content strategy, you could even say cunning. When we worked together, I was always impressed with his constant push to raise the quality game and to find a strong narrative when others couldn’t.
Peep Laja

Peep Laja

Founder @ Wynter, CXL, and Speero
        “Tommy produces refreshing unique ideas that are always right on target, providing valuable advice and actionable insights.”
Stefanie Grieser

Stefanie Grieser

Co-founder @ Shine Bootcamp

Meet your instructor

Tommy Walker

Tommy Walker

Founder @ The Content Studio

👋 First marketing hire @ Shopify Plus, former Global Editor-in-Chief @ Intuit.

🚀 Works with the world’s best-known brands—like LinkedIn and GoDaddy—to create industry-leading content programs.

🎯Built content operations that have generated billions in revenue and have scaled to markets around the world.

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Course schedule

4-6 hours per week
  • One Day Only

    1:00pm - 3:00pm EST

  • June 6th, 2024

Free resource

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The Studio Insider is a weekly newsletter that explores B2B Content through the lens of Screenwriting and time-tested Storytelling techniques.

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Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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Debunking The ''SEO Content'' Myth


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