CPG Brand Building Boot Camp
5 Weeks
·Cohort-based Course
A foundational course for entrepreneurs, providing the vital strategies needed to launch and grow a successful CPG brand.
CPG Brand Building Boot Camp
5 Weeks
·Cohort-based Course
A foundational course for entrepreneurs, providing the vital strategies needed to launch and grow a successful CPG brand.
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Course overview
Emerge with expertise to build a successful CPG brand in a competitive market
Prepare to embark on an empowering journey and witness your remarkable evolution from a newcomer to a confident and skilled CPG entrepreneur. Within this comprehensive course, you'll not only master the art of crafting compelling brand stories and navigating the complexities of the food and beverage industry, but you'll also be handed the blueprint for success. You won't be alone on this journey; we're here to help you navigate every step. As you absorb this invaluable knowledge and embrace the tools at your disposal, you'll be uniquely positioned to chart a course toward business triumph in an intensely competitive market. Your transformation awaits; seize this opportunity to thrive and make your indelible mark in the world of food and beverage brands!
Who is this course for
01
Startup Entrepreneurs: Aspiring entrepreneurs who are passionate about launching their own food or beverage business.
02
Culinary Enthusiasts: Individuals with a love for cooking and a desire to turn their culinary passion into a profitable venture.
03
Industry Professionals: Chefs who want to expand their market reach by strengthening their brand identity and increasing brand visibility.
What you’ll get out of this course
Introduction to Brand Building
Learn the importance of branding and begin the process of defining your brand's identity and values.
The Power of Storytelling
Understand the profound impact of storytelling on your CPG brand. It equips you with the tools and knowledge to craft a compelling narrative that resonates with your target audience, sets your brand apart, and creates a lasting connection with customers.
Navigating the Market
Gain knowledge and skills to analyze your market, identify opportunities, and develop effective strategies for market entry and expansion. It empowers you to make informed decisions in a dynamic and competitive CPG industry.
Establishing an Online Presence
Gain the skills and knowledge needed to establish a strong online presence for your CPG brand. You will learn how to create an engaging website, leverage social media for brand exposure, and develop content marketing strategies.
Pricing Strategies
Develop effective pricing strategies for your CPG brand. Understand the principles of pricing, how to set the right price point, analyze profitability, and use dynamic pricing and promotions to your advantage in a competitive market.
Wrap-Up and Next Steps
Consolidate your knowledge, set brand-building goals, and take practical steps toward realizing your ambitions in the CPG industry!
This course includes
6 interactive live sessions
Lifetime access to course materials
12 in-depth lessons
Direct access to instructor
5 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
CPG Brand Building Boot Camp
Course syllabus
Week 1
Feb
19
Session 1
Intro to Brand Building
Week 2
Feb
26
Session 2
The Power of Storytelling
Week 3
Mar
4
Session 3
Navigating the Market
Week 4
Mar
11
Session 4
Establishing Online Presence
Week 5
Mar
18
Session 5
Pricing Strategies Uncovered
Post-course
Mar
25
Session 6
Wrap-Up and Next Steps
What people are saying
Kristine
Carla
Meet your instructor
Beth Wilson-Parentice
Entrepreneur | Author | Consultant
For the past 13 years I’ve been working in the CPG industry. I launched and built an extremely successful multi-million dollar beverage brand, Sipp Sparkling Organics, I was responsible for all of product development and innovation, sales, marketing, social media, raising capital, distribution, brand strategy and messaging.
Most recently, I've been consulting and helping many other CPG founders who I align with grow their brands and it’s been extremely rewarding! Growing innovative brands is my passion-I'm extremely creative, organized, and I think outside the box!
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The Power of Storytelling in CPG Brand Success
In today's competitive marketplace, building a successful CPG brand requires more than just a great product. It involves creating a deep and lasting connection with your audience. Storytelling is the secret ingredient that can turn your CPG brand from ordinary to extraordinary. This short guide explores the importance of storytelling in brand success!
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
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