Understanding your Customers - Product Discovery Fundamentals
Understanding your Customers - Product Discovery Fundamentals
10.0
(3 ratings)
4 Weeks
·Cohort-based Course
Understand your customers' pain points and iterate on your early-stage idea or prototype to create products people love. ❤️
Understanding your Customers - Product Discovery Fundamentals
10.0
(3 ratings)
4 Weeks
·Cohort-based Course
Understand your customers' pain points and iterate on your early-stage idea or prototype to create products people love. ❤️
Get notified about the next cohort
Hosted by
Darinka Burovska
Product Mentor and Coach. Product Discovery & User Research
Course overview
Build products that customers love
Are you tired of building products and features that nobody uses? ❌
Are you fed up with spending hours working on your initial startup idea and then realise that customers won't use your product? 🤯
Are you struggling to understand your customers' real problems and needs? 🦸♀️
Then this product discovery course is for you! 🚀
Who should join this bootcamp
01
Product managers who want to deepen their skills in product discovery, user research and understanding customers' needs.
02
Product builders of early-stage products or prototypes, who want to learn how to validate their ideas and assumptions with real users.
03
Product-related professionals in customer success or sales who want to learn how to best understand the needs of their customers.
Through the practical workshops, you will learn:
How to understand your customers' needs and problems 🔍
By conducting user research, interviews and workshops, and analyzing customer data, you will learn how to better understand the needs and motivations of your target users.
How to build empathy with your customers 🤗
You will gain a solid understanding of the customer's pain points, but also their motivators, goals and activities that will help you build empathy in order to design features that will closely relate to your customers.
How to iterate fast based on user feedback 🔄
You will learn how to evaluate and iterate on your product ideas and prototypes fast, through different techniques, and save time and effort on wasted development on features that nobody will use.
10.0
(3 ratings)
An exceptional lecturer who engages the students and brings real-life discovery examples.
Manish
Daniela
Ane
Milena
Meet your instructor
Darinka Burovska
Product Coach | Product Discovery & User Research
Darinka is a Product Coach with a proven track record in building and scaling products, from early-stage ideas to building products with over 500,000 active users. 👩💻
She specializes in product discovery, design thinking, and user research and has worked with several early-stage ideas, driving their idea validation, prototype iterations and user testing until the product reaches its product-market fit and it's ready for scaling. 📈
With a certification in Design Thinking from the Massachusetts Institute of Technology and a Data PM certification from Udacity, Darinka is uniquely qualified to help you build the right product for your customers. 🚀
She's passionate about coaching and mentoring, mentored in several incubators, hackathons and academies, and has already helped more than 100 individuals and over 10 startups achieve their goals. 🎯
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Understanding your Customers - Product Discovery Fundamentals
Product Discovery Fundamentals
01
Hands-on Exercise: Value from Discovery and how to kick off the Discovery process 🎯
In this exercise, we will:
- understand the benefits of implementing Discovery in your product development process
- prepare your Product Discovery and Research Plan
02
Hands-on Workshop: Conduct Insightful User Interview 🗣️
In this workshop, we will:
- understand the value of conducting User Interview
- learn how to frame the questions to get the best learning from the customers
- summarise useful customer insights for your next iteration and roadmap
03
Hands-on Workshop: Problem Exploration Workshop 👥
In this workshop, we will :
- understand the value of the Problem Exploration Workshop
- learn at what stage of development to implement it
- prepare and conduct an insightful exploration workshop
- practise tools for implementation
- gather the customer insights and prepare the next iteration
04
Hands-on Exercise: Run your first iteration based on the customer insights 🔂
In this exercise, we will:
- learn how to summarise all discovery learnings and customer insights and iterate on your idea or prototype
- run your first customer insights-driven iteration 🙌
Bootcamp Schedule
Weekly time commitment, 5-7 hours
Hands-on Workshops
12:00 CEST | 19:00 WITA
Every Monday, 2,5 hours long workshop
Weekly assignments, self-study
3-4 hours per week
Each week, there will be self-study assignments
Build products your customers love ❤️
Practical real-life examples
We will work with practical examples that you can implement in your current daily work. 💻
Interactive and flexible-paced learning
With the interactive session, you can ask questions that solve your individual challenge.
With your self-study tasks, you can reflect on your learnings and be flexible with your pace and depth of learning. 🧠
Learning together is more fun and engaging
Learn together with your fellow product discovery enthusiasts, share examples, and learnings and grow together. ❤️
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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