Visuals travel to the brain like a Ferrari.

Communicate your big ideas fast, with visuals. Create frameworks to build visibility, credibility, and revenue — in a fun, hands-on class.

A pattern of wavy dots
Be the first to know about upcoming cohorts

Authority By Design

Cohort 2
$1800 USD
Dates
July 18 - Aug 8, 2022
Application Deadline
July 13, 2022

This course is designed for...

01

Consultants, coaches, and solo professionals seeking respect and recognition as best-in-class.

02

Creators, speakers, and thought leaders wanting to access better opportunities and to stand out in a crowded field.

03

Founders and service-based professionals who want to grow their business but hate selling.

See what people are saying...

        Terri taught me how to use a simple Venn diagram in negotiations with a new employer. I was able to negotiate the salary I wanted and close the discussion in 12 minutes!
Sruthi D.
Sruthi D.
Brand Content Manager
        I've always hated selling. Learning how to create visuals to tell my story really made a difference. The process became a conversation, and was so much easier!
Sam K.
Sam K.
Consultant to Supply Chain managers
        I spent months circling around a concept and ended with nothing but a big headache. When I spoke with Terri she taught me about different types of diagrams and their use cases. With her guidance, in less than an hour I was able to create a visual that captured my ideas to present to prospective clients.
Pauly R.
Pauly R.
Co-Founder, Bizzispace
        Terri has the unique skill of helping others combine multiple elements into one cohesive structure. She taught me how to be a better strategic thinker and communicator, and gave me tools to face complex problems. Terri's depth of experience is one of a kind. For those who want to bridge multiple worlds, you have found the person who can help you.
Nika K.
Nika K.
Entrepreneur and Graduate Fellow, Integrated Product Design program, University of Pennsylvania

In only 3 weeks you can create a portfolio of visual frameworks that can profoundly transform your business. Imagine if you could...

In only 3 weeks you can create a portfolio of visual frameworks that can profoundly transform your business. 




Imagine if you could...
🏆 Become the "Go-To" person in a crowded marketplace.

Command higher fees. Access unique opportunities. Showcase your genius.

🤝 Turn painful sales situations into confident conversations.

Leave behind the frustration of selling. Win new and recurring business.

🧰 Create your own custom-made portfolio of visuals.

Build intellectual and visual assets that grow in value over time.

🖌 Build powerful visual frameworks, even with zero artistic talent.

Master the 5 simple shapes that professional designers use.

A pattern of wavy dots
Be the first to know about upcoming cohorts

Authority By Design

Cohort 2
$1800 USD
Dates
July 18 - Aug 8, 2022
Application Deadline
July 13, 2022

Meet Terri, your guide in creating powerful and persuasive visuals.

Terri Lonier, PhD
Terri Lonier, PhD
Entrepreneur || Strategist || Innovation Advisor

Terri is a master at combining business and design.

As a business strategist, she's advised creative leaders at some of the finest companies in the world: Apple, Microsoft, IBM, Oracle, and dozens more. Plus, she has

• Coached hundreds of startups

• Taught MBA Entrepreneurship classes for 9+ years

• Written 5 popular business books on creative self-employment and coined the term "solopreneur"

• Exhibited her artwork in galleries and museums, and earned an MFA (U of FL, go Gators!)

• Taught art classes to college students as well as novices

Now she's ready to share her hard-won knowledge and behind-the-scenes experience to help you transform your professional service business with simple, powerful visuals.

Using Terri's SHAPE system, you'll learn...

01

S: Discover your SPHERE OF GENIUS

Meet the 5 essential shapes of visual persuasion, and design a circular diagram that showcases your unique value and ends your struggle of standing out in a crowded field.

02

H: Identify your HABITAT OF BEST OUTCOMES

Master the matrix format and construct a framework that clearly shows you how to position yourself to command respect and revenue.

03

A: Define your ASSETS OF ENGAGEMENT

Develop a unique Asset Stack of offerings and experiment with triangle formats that attract clients easily and effortlessly.

04

P: Chart a PATH OF TRANSFORMATION

Design a journey path that leads people from being skeptical prospects to enthusiastic customers, and turns selling from painful and awkward into friendly and profitable.

05

E: Build your ECOSYSTEM OF INFLUENCE

Map the multiple ways you'll claim your advantage, publish and present your Visual IP, and continue to develop new frameworks in the months and years ahead.

A peer cohort to stretch and support you

A peer cohort to stretch and support you
Active, not passive

This is an experiential course. So you'll learn by doing, through live workshop sessions, hands-on projects, and peer connections.

Share your ideas with a cohort

Developing ideas is easier and more fun with a smart group of like-minded professionals — who will also keep you on track for success.

Make new friends

Expand your network of friends and colleagues by connecting with people who share your interests and want to grow alongside you.

A pattern of wavy dots
Be the first to know about upcoming cohorts

Authority By Design

Cohort 2
$1800 USD
Dates
July 18 - Aug 8, 2022
Application Deadline
July 13, 2022

Frequently Asked Questions

When is the next cohort?
What is included with the course?
What is the course schedule?
What is the expected time commitment?
What if I miss a session?
How much access to Terri will I get?
I have zero artistic talent. Is this course right for me?
Do I need any special tools or technology to take this course?
Is this course a deductible business expense?

Join waitlist
A pattern of wavy dots
Be the first to know about upcoming cohorts

Authority By Design

Cohort 2
$1800 USD
Dates
July 18 - Aug 8, 2022
Application Deadline
July 13, 2022