You’re an AI/ML engineer. You build systems that ship, scale, and solve hard problems.

But when it comes to visibility?

You’re underrepresented, misunderstood—or worst, invisible.

You didn’t get into this field to “build an audience.”

But now you’re seeing the upside:

• Better opportunities

• Career advancement

• Higher pay

The issue?

Your expertise doesn’t translate unless you learn to share it.

And your content—when you manage to write it—get buried under noise or land flat.

It’s not your fault. You were never taught how to:

• Share your expertise in an authentic voice 

• Transform complex tech into engaging content 

• Build professional credibility through strategic content

That’s where this course comes in.

This course gives you a real system for building a high-signal LinkedIn presence as an engineer.

No fluff. No fakery. No posing as an influencer.

You’ll learn how to:

• Develop a technical voice that cuts through the noise

• Build relationships that converts into real opportunities

• Write technical posts engineered for maximum engagement

• Master the exact content types that establish true expert status

• Translate your expertise into content people actually care about

• Create a high-signal presence without sacrificing your actual work

• Develop a systematic commenting strategy that expands your visibility

• Build a content engine that eliminates the "what should I post?" problem

• Design a relationships nurturing strategy that scales your influence and opportunities

This isn’t about chasing likes.

It’s about building long-term leverage through visibility that compounds.

You already have the expertise.

Now let’s make yourself un-ignorable.

COURSE CONTENT

1. Foundations

• How to define your niche so clearly your ideal audience feels seen

• How to grow an audience by mastering LinkedIn’s credibility game

• How to turn your profile into a high-converting landing page

2. Content Strategy

• How to understand content types and formats so you’re never stuck on what to post

• How to use proven frameworks to turn raw ideas into ready-to-publish content

• How to build a writing habit that survives your busiest weeks

3. Content Engine

• How to repurpose content to maximize reach without burning out

• How to build a content engine to never run out of ideas

• How to integrate feedback and grow from analytics

4. Audience Growth

• How to craft a content strategy that aligns with your goals

• How to trigger credibility and curiosity with every post

• How to balance mass appeal with niche depth

5. Distribution & Engagement

• How to maximize engagement and maximize ROI from your content

• How to build real relationships with non-cringe networking

• How to stand out through thoughtful, high-effort replies

 6. Mindset & Sustainable Growth

• How to play the long game without burning out

• How to stay consistent when motivation fades

• How to kill perfectionism and just hit publish

THE COURSE ALSO INCLUDE:

• Case studies of successful technical audience builders

• Step-by-step exercises in each module to apply learnings

• Ready-to-use post templates to streamline your content creation

• Live Q&A sessions with Paolo, for real-time support and guidance

• Lifetime access to all course materials, including one-pagers, recordings, and updates

• Building your Content Engine: processes for content capture, note-taking, content creation, and posting consistency

• Frameworks and step-by-step exercises to define your niche and creator archetype, The Endless Idea Generator, The Virality Framework, Non-Needy Networking, The Data Driven Approach to Writing, etc.

The goal isn’t just to grasp the concepts—it’s to apply them.

By committing to this course, you’ll make a substantial leap forward.

WHO WILL BENEFIT THE MOST FROM THIS COURSE

• You’re ambitious and want practical systems, not surface level fluff

• You care about quality, clarity, and doing work that actually moves the needle

• You’re busy wearing too many hats, and need a system that actually fits your bandwidth

• You want to grow your visibility without becoming a full-time creator or losing technical credibility

• You’re self-aware enough to know your mindset has held you back—and ready to do something about it

• You’re not just here to learn—you’re here to _implement_ and build leverage that compounds

THIS ISN'T ANOTHER GENERIC COURSE

Most Audience Building content courses weren't built for you

They're designed for:

• Non-technical creators with simpler topics 

• Influencers selling personality, not expertise

• People writing for broad, non-specialized audiences

This course is engineered specifically for technical minds who:

• Value high signal-to-noise ratio

• Need to maintain technical credibility 

• Want systems that scale with minimal input

↳ Most courses teach you to be louder. This course teaches you to be clearer

↳ Most courses optimize for vanity metrics. This course optimizes for career leverage

↳ Most courses assume infinite time. This course respects your primary commitment to building, not talking about building

With this course you get battle-tested frameworks that translate you expertise into high-impact content

This creates a compounding professional asset that works for you, not the other way around

Because the truth?

In a world of digital noise, your technical depth it's your unfair advantage