The Commercial Playbook for Experts

New
·

4 Weeks

·

Cohort-based Course

Master your pricing, refine your services, and build a clear, data-driven strategy to attract, convert, and retain the right clients.

Trusted by

BMW
IBM iX DACH
REA Group
La Trobe University
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Course overview

A Clear, Profitable Strategy to Price, Package, and Sell Your Expertise

Struggling to price your services, attract the right clients, or close deals with confidence? You’re not alone—but guesswork won’t get you to a sustainable, profitable business.


This 4-week (plus 1 coaching session after week 4) course gives you a clear, repeatable commercial strategy so you can price, package, and sell your expertise with confidence.


Each session builds on the last, helping you refine your business and make data-driven decisions. You’ll learn how to:


✅ Clarify your commercial focus so you know exactly where to direct your energy—whether it’s attracting new clients, closing more deals, or increasing revenue from existing ones.


✅ Refine your service offerings so potential clients instantly understand the value of working with you.


✅ Price with confidence using a value-based model that aligns with both your expertise and client needs.


✅ Find and engage your ideal clients—without relying on referrals or hoping for inbound leads.


✅ Navigate sales conversations naturally so you can close deals with confidence—no awkward pitches, no second-guessing.


✅ Structure better deals by leveraging proven negotiation techniques and value-exchange strategies.


This isn’t another theory-heavy course—it’s built for execution. You’ll get plug-and-play templates, frameworks, and expert guidance so you can apply what you learn immediately.



If you’re done second-guessing your next move and ready to build a predictable, scalable, and profitable service business, this course will show you how.


Does this sound familiar?

01

Stuck in the Feast-or-Famine Cycle? You’re great at what you do, but landing clients feels unpredictable. You need a commercial strategy.

02

Feeling Underpaid? Your expertise is worth more, but clients push back on higher rates. Learn how to position, price & sell confidently.

03

Ready to Scale Beyond One-Off Work? You’re done trading time for money and need a smarter way to grow. Learn to create premium offers.

What you’ll get out of this course

Build A Focused Commercial Strategy

  • Know exactly how your business generates revenue and how to adjust for growth
  • Applying a lightweight framework (ACRE model) to analyze and refine service offerings
  • Have a 3-month revenue plan to take immediate action

Defining & Dialling in Your Offer

  • Move from scattered, inconsistent offers to a structured, repeatable, and scalable service model
  • Have a revised service offering that aligns profitability with personal goals
  • Exploring different service delivery models and benchmarking against competitors

Confident & Strategic Pricing

  • Set a profitable, value-based pricing model that makes sense for both them and their clients
  • Understanding what buyers and users value beyond just cost
  • Structuring offers that make financial sense for both you and the client

Sales & Outreach Strategy

  • Stop relying on referrals alone
  • Learn how to find where your ideal buyers are and how they buy.
  • Have a clear client outreach & engagement strategy
  • Learn principles of sales conversations and deal structuring

Implementation & Action Plan

  • Walk away with a clear, 2-3 month action plan that aligns with your goals and ensures measurable progress.
  • Use this repeatable framework to refine your strategy, adapt to market shifts, and scale your business over time.

This course includes

7 interactive live sessions

Lifetime access to course materials

21 in-depth lessons

Direct access to instructor

5 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Apr 16—Apr 20

    Module 1: Your Current Business Baseline

    • Apr

      16

      Your Commercial Baseline & Focus For the Next Quarter

      Wed 4/161:00 AM—2:30 AM (UTC)
    3 more items

Week 2

Apr 21—Apr 27

    Apr

    21

    Office Hours/ Accountability Working Group

    Mon 4/217:30 AM—8:30 AM (UTC)

    Module 2: Make Key Commercial Decisions

    • Apr

      23

      Dial In Your Service Offerings

      Wed 4/232:00 AM—3:30 AM (UTC)
    5 more items

Week 3

Apr 28—May 4

    Apr

    28

    Office Hours/ Accountability Working Group

    Mon 4/287:30 AM—8:30 AM (UTC)

    Module 3: Pricing Strategy & Value Mapping

    • Apr

      30

      Profit by Design: Smarter Pricing & Forecasting

      Wed 4/301:00 AM—2:30 AM (UTC)
    6 more items

Week 4

May 5—May 7

    May

    5

    Office Hours/ Accountability Working Group

    Mon 5/57:30 AM—8:30 AM (UTC)

    Module 4 -From Strategy to Action: Finding Buyers & Executing Your Plan

    • May

      7

      Module 4: Mapping, Targeting & Going to Market

      Wed 5/71:00 AM—2:30 AM (UTC)
    6 more items

Bonus

    Bonus Content

    6 items

Meet your instructor

Taural Rhoden

Taural Rhoden

I’m an MBA-qualified professional with over 20 years of hands-on experience in professional services across Europe and Australia. I’ve sold and delivered millions of dollars in expert services, built and scaled high-performing practices, and shaped commercial strategies that drive real results.


Now, I’m focused on helping solopreneurs—because they cut through the noise and get things done. This course gives you a proven commercial playbook to position, price, and sell your expertise with clarity and confidence.

A pattern of wavy dots

Join an upcoming cohort

The Commercial Playbook for Experts

Cohort 2

$750

Dates

Apr 16—May 7, 2025

Payment Deadline

Apr 16, 2025
Get reimbursed

Course Structure

3 hours per week

  • Wednesday Workshop Sessions

    11:00 - 12:30 AEDT

    These aren’t passive lectures—they’re hands-on working sessions where you’ll apply concepts in real-time using structured exercises, templates, and discussions. Each session builds on the last, ensuring you make steady progress toward a clear, actionable go-to-market plan.

  • Monday Office Hours & Working Group

    5:30pm - 6:30pm AEDT

    60-minute accountability session where you can ask questions, get personalised feedback, and work alongside others as you refine your plan. Stay on track, get unstuck, and build momentum—so you’re not figuring it out alone.

  • Built-In Homework: Crafting Your Commercial Strategy as You Learn

    2 hours per week

    This isn’t just a course—it’s a guided build-out of your commercial strategy. Each week, your homework is designed to help you apply what you’ve learned immediately, so by the end, you’ll have a clear, actionable plan that’s ready to execute.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

The Commercial Playbook for Experts

Cohort 2

$750

Dates

Apr 16—May 7, 2025

Payment Deadline

Apr 16, 2025
Get reimbursed

$750

4 Weeks