AI is reshaping B2B marketing. Some call it AI powered RevOps, others call it GTM Engineering. Either way, this is an essential skill in the new business world, merging functions of marketing, sales and customer support into one go-to-market division.

On average B2B buyers need between 28 and 60 touchpoints to make purchasing decisions. Only 5% of your B2B buyers are actively seeking solutions in the market. With 100s of B2B tools and service firms launching every week, the competition is higher than ever. Yet old playbooks won't work anymore. Hiring thousands of SDRs simply not affordable. Spray and pray tactics are dead.

Teams that understand AI-powered workflows and multi-channel orchestration are pulling ahead. But most companies lack these skills. That gap is a massive opportunity for you, and why I created this course.

In 5 weeks, I will guide you through the world of AI powered GTM applications. You will learn to:

-replace outdated manual tactics with engineered systems

-scale lead generation without need to increase sales team headcount 

-connect tools into one repeatable workflow

By the end of this program, you won’t just know the theory – you’ll have a working GTM engine generating qualified leads. You will actually deploy it.

Pre-work - The GTM Engineer Mindset & Foundations: manual → structured → automated.

Week 1 – Positioning, ICP, JTBD & Scoring: design your qualification frameworks.

Week 2 – Data & Research Workflows: build your first enriched lead list.

Week 3 – Automation & Agentic Workflows: set up your Clay flow + integrations

Week 4 – Personalized Messaging at Scale: TOV and engineer outreach sequences that convert.

Week 5 – Build your converting content roadmap and graduate with your GTM Engine.