Hey 👋 I'm Tal. I've been a hands-on product manager & founder for 15+ years at hypergrowth companies, always among the first PMs.

I've led teams that

Increased paid conversion by 31% over tens of millions of consumers
Reduced support tickets by 29% among Fortune 500 customers
Virally reached 9 million feeds in one week.

By staying hands-on, I've been trusted to lead big, hairy initiatives including several pricing overhauls and redesigns. I was also the founding PM of the Patreon API Platform, which powers products at Spotify, Reddit & Discord.

Most recently, I joined as first PM at Riverside.fm, leading an AI product used by Mark Zuckerberg, Michelle Obama, and Bill Gates. My journey also includes co-founding a profitable SaaS company.

Joining early at five venture-backed companies allowed me to see what product org structures - and PM habits - succeeded in each context and why.

Here's what I left off my resume:

I constantly struggle with feeling overwhelmed and distracted.

For much of this time I was leading 2-3 product teams simultaneously, there's no way I could have thrived without a deliberate productivity system and investing thoughtfully in each team's culture.

Why I'm passionate about this course:

I believe that with the right systems and habits, every product manager can achieve outsized impact without sacrificing their well-being. After tweaking my system for a decade, I want to help others break through their productivity walls and level up their career.

Popular essays:

Engineering the World’s Most Shareable Email
Please, please don’t A/B test that
How to Move Fast as Hell
That’s Not a Hypothesis

Outside of work, I volunteer as a surf instructor for people with disabilities 🏄‍♀️