3 Weeks
·Cohort-based Course
From concept to tested prototype in 3 sessions - harness AI tools to test your B2B business ideas efficiently.
3 Weeks
·Cohort-based Course
From concept to tested prototype in 3 sessions - harness AI tools to test your B2B business ideas efficiently.
Course overview
This 3-session intensive course equips B2B startup founders with AI-powered tools to rapidly prototype and validate ideas before burning precious runway on full builds. Designed specifically for founders who need to prove viability to early customers, close first deals, and attract investors, this program delivers practical techniques for using AI to accelerate market research, prototype development, and validation - turning months of uncertainty into days of clarity.
Why B2B Validation is Different (and Harder):
> Enterprise buyers require more sophisticated demos than consumer users
> Sales cycles are longer - you need prototypes that can evolve through multiple stakeholder meetings
> ROI and business case matter more than delight: your prototype needs to demonstrate clear value
This course teaches you to build prototypes that speak the language of B2B buyers: integrations, security, compliance, and measurable outcomes
01
B2B SaaS founders (especially non-technical) validating enterprise solutions before expensive builds
02
B2B Product leaders racing to validate features that close deals with pilot customers
03
B2B Product designers creating compelling demos for sales cycles, not just pretty mockups
Embrace the philosophy that more iterations lead to better outcomes, instead of aiming for perfection on the first try
Launch 3-5 prototype iterations in the time it normally takes to build one, using AI to accelerate feedback cycles and improve your product through rapid testing.
Master the integration of design thinking into your workflow with AI prototyping tools
Reduce the time from customer insight to testable concept from weeks to hours by leveraging AI to analyze feedback and generate prototype variations automatically.
Build multiple no-code prototype iterations in a fraction of traditional development time
Create functional prototypes in under 3 hours without writing a single line of code, producing high-fidelity mockups and interactive demos that would typically require technical resources and weeks of work.
Gain practical experience in real-world B2B product building and testing best practices
Design lightweight 48-hour experiments that generate actionable data through automated feedback systems, prioritizing key user responses and guided by real B2B launch experience from the instructional team.
Develop a validated prototype ready for market testing
Complete the course with a market-tested prototype backed by real user data and metrics, positioned for funding conversations, pilot launches, or continued development.
Build investor-ready demos that close funding rounds
Create prototypes sophisticated enough to demonstrate product vision in investor meetings, with real user data and metrics that de-risk your ask and justify your valuation.
Live sessions
Learn directly from Thu Do & Melissa Cox in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
3 live sessions • 6 lessons • 2 projects
Nov
7
Nov
14
Nov
21
20+ startups launcher, design leader, good human
Thu Do is a seasoned Product Leader who has built innovative solutions for global companies, brands, and consulting firms. She combines Design, Strategy, and Product Management to create human-centered experiences that harness the undeniable power of technology while advancing the irreplaceable creativity of humans.
With a Design degree from SCAD and a Business degree from Indiana University, Thu has shared her expertise as faculty at MICA's UX Master's Program, Flatiron School's Product Design Program, and CUNY. She regularly mentors startups and entrepreneurs.
Her entrepreneurial journey spans from fit tech (TAILOAR) to food tech and emerging markets, currently leading Merit America to create mainstream pathways for low-income Americans, as well as with the TAILORU Collective to open up access to Learn by Doing AI education and empower impact-driven startups. Specialized in B2B product strategy, Thu has helped founders validate and sell products to enterprise clients, including Fortune 500 companies. Her experience includes locking down the first few hundred B2B clients for startups, giving her deep insight into what enterprise buyers need to see before they commit.
BCG, Microsoft, TechStars, Barclays
Hello, I’m Melissa, a product leader with a business development foundation, so I treat every roadmap choice like a business case. Over the last five years in B2B, spanning HR tech, ad-tech, and fleet management tech, I’ve turned messy signals into clear product stories that drive measurable outcomes. I’m focused on how AI complements product work, not replaces it: rapid prototyping, human-in-the-loop workflows, and explainable recommendations that non-experts can trust. My goal is to make AI accessible to teams and customers so we ship valuable features faster and prove impact. I build with users at the center and bring strong commercial instincts to prioritization, pricing, and go-to-market—while championing equity through inclusive research and bias-aware design.
Join an upcoming cohort
Cohort 2
$600
Dates
Payment Deadline
4-6 hours per week
Thursdays
7:00pm - 8:00pm EST
Live Workshop Demos
Weekly projects
2 hours per week
Time to put those new skills to hands-on practice on your own time!
1:1 Coaching
30 mins by request
Optional & Complimentary 30-minute coaching with the instructor
Past demo: Prototyping with Lovable
Discover how to create a fun, AI-powered, no-code application using Lovable Dev to help kids enjoy eating vegetables. Designed for non-techies, this step-by-step tutorial shows you how to build 'Veggie Quest', a mobile-friendly web app with rewarding features and colorful animations that are perfect for motivating children to eat their veggies while parents track progress. Tune in for easy, intuitive coding-free app development!
Get this free resource
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Join an upcoming cohort
Cohort 2
$600
Dates
Payment Deadline