How to Grow & Monetize Your LinkedIn Following
4.5
(3 ratings)
5 Weeks
·Cohort-based Course
Learn to grow and monetize your audience quickly, get questions answered 1:1 by a top creator, and network with other budding talents.
How to Grow & Monetize Your LinkedIn Following
4.5
(3 ratings)
5 Weeks
·Cohort-based Course
Learn to grow and monetize your audience quickly, get questions answered 1:1 by a top creator, and network with other budding talents.
Course overview
I've helped countless people scale past 10k followers and make money. Your turn.
My LinkedIn growth has changed my life. I've grown from a humble freelance content writer to a ghostwriting agency owner serving some of the most influential people on the planet—all powered by my LinkedIn presence.
This cohort will help you find life-changing results with your own LinkedIn presence. While everyone's journey is different, the principles I teach will dramatically accelerate your engagement growth and enable you to create new income from the start.
You'll learn the same strategies I used to scale from 0 to 120k followers in a year—without any of the cuts and bruises I endured along the way.
One cohort. One teacher. Life-changing results. Are you in?
Who is this cohort for?
01
Complete beginners with less than one thousand followers who want to cut out the guesswork and grow quickly
02
Intermediate creators with thousands of followers but slow growth and mild engagement
03
Ambitious creators who want to network and synergize with other budding creators for long-term growth
04
Established creators struggling to monetize the attention they're already creating
05
Creators of any stripe who want to maximize the results they're already receiving
You'll learn...
...the secrets elite creators use to build tens of thousands of followers in months.
You've watched in bewilderment as creators like me, Colby Kultgen, Chase Dimond, and Charles Miller build massive followings almost overnight. I'll teach you all the secrets we use to grow at unprecedented speed.
...the most effective posting time and frequency for max engagement.
Posting time matters, but not for the reasons you think. I'll explain what posting schedule the LinkedIn algorithm likes and why.
...what content formats build followers the fastest.
Not all formats deliver the same results. Some create much more engagement and have higher view-to-follower conversion rates. I'll teach you which—and how to use them effectively.
...how to monetize the attention you create to five-figures and beyond.
Likes, comments, and shares are great. But as a wise person once said, "likes ain't cash." You'll learn to create content that (actually) makes money you can scale to full-time employment.
...to perform cold outreach with astonishingly high response rates.
LinkedIn is hands-down the best place to perform cold outreach—I know from experience. I'll teach you how to do it with 20%+ response rates (over 400% higher than cold email).
...to repurpose your content and post daily with effortless consistency.
Not even the most resourceful creators make new content every day. I'll teach you the principles of intelligent content repurposing so you can 10x your output on all platforms.
...to build a reputation that transcends platforms.
As I tell my ghostwriting clients, we're in the business of building reputations first and audiences second. My quality-first content approach will enable you to build a rep that transcends LinkedIn.
...to proactively network with power players in your industry.
It's true: your network is your net worth. I'll teach you to build friendships with other creators that lead to life-changing opportunities.
...to understand the LinkedIn algorithm.
LinkedIn's algorithm is similar to other social media platforms but distinct in a few key areas. And since this course is taught live, you can count on this information to always be up to date.
How to Grow & Monetize Your LinkedIn Following
What people are saying
Matt Barker
Simon Nopp
Sara Knapp
Lara Acosta
Chase Dimond
Sam Browne
Meet your instructor
Sam Szuchan
I scaled from zero to 120k LinkedIn followers in one year without the help of a presence on Twitter, Instagram, or any other social platform.
But don't the big six-figure follower count fool you—barely a year ago, I was a clueless creator with more fingers than followers.
I scaled quickly through carefully studying, testing, and networking over thousands of hours. In my course, I'll teach you everything I learned to make my growth possible.
Be the first to know about upcoming cohorts
How to Grow & Monetize Your LinkedIn Following
Course Syllabus & Schedule
4-6 hours per week
Welcome & Course Intro
Live | Saturday, Sep 2, 1 - 1:45pm EST
I'll welcome you to my cohort and tell you what to expect as we progress. I'll also advise you on best practices for getting the most out of our time together and encourage you to start building connections with other students.
Perfecting Your Message, Positioning, and Offering
Live | Wednesday, Sep 6, 1 - 2:00pm EST
Forget everything you know about "niching down." In this section, I'll train you to build digital leverage that continually compounds in value. After that, I'll teach you how to leverage your growing digital real estate to its full monetization potential.
Conversion-Optimizing Your Profile
Live | Monday, Sep 11, 1 - 2:00pm EST
Your profile is a landing page. It's absolutely essential that you tweak each part of it to convert visitors into followers, clients, and raving fans—or else your LinkedIn growth is meaningless. That's why I've dedicated an entire module to it.
Content Research & Ideation
Live | Friday, Sep 15, 1 - 2:00pm EST
The best writing, the most beautiful carousels, and the most well-edited videos are all useless if they're covering topics nobody cares about. In this section, I'll teach you why certain content goes viral, my systems for developing viral content, and reliable inspiration strats.
Content Creation 101
Live | Wednesday, Sep 20, 1 - 2:00pm EST
Copywriting. Style. Formatting. Hooks. Written posts. Carousels. Even video. This module covers anything and everything related to writing viral, results-driven LinkedIn content—buckle up.
Publishing, Republishing, Analysis, and Iteration
Live | Monday, Sep 25, 1 - 2:00pm EST
It's not just about what you publish—it's about how you publish it. This module will cover best practices for posting, reposting, and understanding your content performance.
Community, Networking, and Outbound Outreach
Live | Friday, Sep 29, 1 - 2:00pm EST
If it's one place where LinkedIn shines, it's the platform's raw power as a networking tool. Proactively leveraging its full potential will lead to life-changing results—friends, business partners, clients, and more. I'll teach you exactly how to do it.
Closing Notes + Final Q&A
Friday, Sep 30, 1:00pm - 2:00pm EST
We've covered a massive amount of information. And even with the additional resources I've provided, you'll undoubtedly have questions. After a few quick closing notes, I'll dedicate this module's session to answering your remaining questions 1:1.
Get four free carousel templates for LinkedIn
Join my LinkedIn cohort waitlist and receive four professionally-designed carousel templates you can use forever. They're great for Instagram and TikTok, too!
Get your free templates:
LinkedIn is better with a cohort
Live workshops
Get your LinkedIn questions answered 1:1 by an accomplished creator both in live sessions and in our community portal.
Community-powered
Learn alongside other ambitious creators and form synergy groups (and life-long friendships) with up-and-coming LinkedIn superstars.
Up-to-date information
Ditch LinkedIn courses with years-old advice written for a different era. Everything you'll learn in this cohort is the latest and greatest in LinkedIn strategy.