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Business Buyers Marketing & Deal Making Mastery Programme

7 Weeks

Cohort-based Course

The integrated marketing programme for investors to boost their lead generation and deal flow success.

Business Buyers Marketing & Deal Making Mastery Programme

7 Weeks

Cohort-based Course

The integrated marketing programme for investors to boost their lead generation and deal flow success.

Hosted by

Susanna Hancock

30 years starting & scaling business.4 years M&A as investor and exit advisory.

Susanna Hancock

30 years starting & scaling business.4 years M&A as investor and exit advisory.

Course overview

Leverage multi marketing channels to boost lead generation and deal flow.

Every investor wants to get access to great deals. That's a given. The challenge is that there are thousands of other individual investors, institutional investors, private equity and venture capital businesses all searching for them too.

What does that mean?

Well, that means that you have to be very clear, very articulate and very deliberate in how you present yourself to the market. To increase your ability to attract more deals you have to rise above the competition to increase your

- reach

- visibility

- authority

- credibility

- accessibility

That means that you can't rely solely on letters and Linkedin outreach. Having a targeted plan, implemented consistently and intentionally, supported by digital resources will deliver better outcomes.

This will be singularly the best investment you'll make into your lead generation activities.

This course is for you if you..

are a new or established private / institutional investor, in private equity, or a business owner looking to acquire businesses.

want to upgrade your lead generation activities to increase exposure to more dealmaking opportunities.

you know there are more marketing strategies to employ but you don't know where to start and what works best.

are a new or established private / institutional investor, in private equity, or a business owner looking to acquire businesses.

want to upgrade your lead generation activities to increase exposure to more dealmaking opportunities.

you know there are more marketing strategies to employ but you don't know where to start and what works best.

What you'll get from this programme

The 6 Pillar Niche Link Growth Strategy

Learn how to leverage the this strategy, exploiting the inter-connectedness of businesses, industries, and audiences to unlock untapped potential in your dealmaking activities.

A Robust Personal Brand Identity

You'll create a unique and cohesive identity integrating your values and professional status. This will underpin the consistency needed across your lead generation activities. We get clear.

Business & Ideal Client Clarity

Any successful business has a plan. We'll use a one pager to get super clear on what you want to achieve, the ideal structure of your business and the businesses you want to attract. We get clear.

Deal And Service Mapping

How are you presenting yourself to the market? Are you an investor looking to acquire businesses and / or are you a growth consultancy taking a WIBO / BIBO approach. We get clear on the what, how, when.

Market Positioning

Influence, authority, visual presence are the hallmarks of successful dealmakers. Being positioned in a specific market, sector or demographic will boost all three, amplify your status and desire to work with you. We get clear.

Multipotential Marketing

With the foundations in place we start to build a programme of both on and offline marketing channels to get you in front of the right people. Tech stacks, time-saving automations and systems. We get clear.

Delivering Your Unique Content

We'll explore how to generate targeted content that resonates with your target audiences. You'll consider what suits your personal style and design digital and native assets that deliver value and your expertise. We get clear.

Building a Community

The gold of all modules. Often the most over-looked and undervalued. You'll build a community based on TRUST where you'll thrive when you CONNECT rather than sell. It's powerful. Get ready.

A Lead Generation Road Map

You'll finish the programme having put in place solid foundations to push your M&A business into the market. You will have started to test what works best for you and stopped what doesn't. You will feel energised and ready to do more deals.

Meet your instructor

Susanna Hancock

Investor, Dealmaker, Speaker, M&A Marketing & Influencer Coach

30 years starting, scaling and securing exits. 4 years in M&A, acquiring businesses, providing exit advisory services to SME business owners.

Co-founder of March Women in M&A international community and advocate for female dealmakers.

Mentor to dealmakers looking to amplify their profile, brand and influence to reach a wider audience and to do more deals.

Launching Actually M&A Marketing Agency for investors, private equity, venture capital and advisors across the M&A lifecycle including The Exit Advisory Meetup (TEAM); an invitation-only networking group for advisors working in collaboration r to help more business owners exit successfully.

I am the creator of the Niche Link Growth Strategy and the only provider of branding and digital marketing services for the M&A market in the UK.

I have experienced all aspects of the dealmaking journey from buying, to exit and acquisition advisory and selling as an independent agent.

Above everything, I love connecting people to one another, to opportunities and to creating communities that thrive together. I also love to dance like everyone is watching :)

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