If you are a Product, Product Marketing, UX, or Engineering leader trying to make sense of AI agents, beyond the hype, jargon and noise of the demos, this course is for you. Most teams don’t struggle with the technology of AI agents; they struggle with knowing when to use them, how to justify them, and how to deliver business value with them.

This course helps you master the product and business strategy of AI agents - no coding, no technical deep dives. Just practical, commercially-minded frameworks that make you a more credible and confident AI Agent leader.

In this course, you will learn to:

Learn when, why, and how to use AI agents to solve real business problems - not just chase hype. You’ll gain the judgment to distinguish opportunities from distractions.

Master the difference between agents and automation, so you can choose the right solutions, justify it clearly, and avoid costly missteps.

Use the Agent Strategy Canvas, a proven framework to define goals, align stakeholders, and scope Agentic initiatives that are commercially viable.

Navigate build-buy-partner decisions with confidence, evaluating trade-offs, vendor fit, and organizational readiness through a structured lens.

Understand the full cost of ownership beyond tech and tools - to include change management, operational scaling, and long-term sustainability and performance.

Deliver a compelling capstone project: a real-world business case that showcases your strategic thinking and positions you as an AI-savvy leader. There will be feedback from real-world business leaders reviewing your presentation.

This is not a technical course. We will not cover agent architecture, comparing no-code Agent tools, RAG, fine-tuning, or coding. Instead, we focus on strategy, decision-making, and business impact.

This course is a "bootcamp" style format. We meet 4X/week and there will be homework everyday. To get the most of this course, please ensure you have adequate time to complete your work everyday.