November 2021

A 6-week interactive course from the leadership team of Smart Passive Income (SPI)—Pat Flynn, Matt Gartland, and Jay Clouse.

We’ll go in-depth on the following topics:

Develop a super specific course identity that stands out and gets noticed in your market/niche

Gain confidence in your course idea by learning how to validate it before spending resources creating it

Build a curriculum structure that showcases your expertise to potential students

Describe the transformation your students will undergo to ensure you attract the right students

Give your course its best chance for success by crafting a strong sales page poised to convert

Assemble a support system that will never let you down when the going gets tough and you need help

Discover important dos and don'ts for launching a course so that you don't stumble out of the gate

Prevent guesswork and indecision by building an actionable course creation plan you will complete

You will emerge from this course armed with the knowledge, decisions, assets, and plans you need to create a course students rave about.

You have an engaged audience that is willing to spend money to learn more from you at a deeper level.

You are in the early days of building an audience and want to have a flagship product to offer as it grows.

You are a talented service pro who wants to turn your skills and expertise into a flagship digital product.

Pat Flynn is the creator of Smart Passive Income (SPI)—an industry-leading brand that teaches Creator Economy-focused entrepreneurs how to develop engaged and loyal audiences. He's also the author of two best-selling books (Superfans, Will It Fly?), a popular keynote speaker, and influencer in the worlds of podcasting and social media.

Matt Gartland is Pat’s business partner and Co-CEO of SPI Media, the company behind the SPI brand. Everything business related—vision, business development, strategy, operations, finance—falls to Matt. He's also an advisor to and investor in several Creator Economy tech companies. Together, Pat and Matt have generated over $4M in online courses sales since 2016.

Jay Clouse joined SPI in 2021 to lead community experience. A creator himself, Jay specializes in interactive training and community building using techniques that supercharge engagement, foster collaboration, and create evangelists. Outside of SPI, he's the author of 7 courses on LinkedIn Learning, the creator of Freelancing School, and host of the podcast Creative Elements.

Instead of just watching videos, we invite you to join a passionate peer-group eager to participate in facilitated conversations about how to create a compelling online course. There is some lecture content, yes. But more importantly, this experience contains interactive workshops, active working time, rapid feedback sessions, and more to accelerate your preparation as an online course creator.

Success is never self-made. It takes a village of experienced elders, collaborative peers, and supportive guides to develop one's abilities. While we’re not that old, we have a wealth of experience creating courses. Beyond the substance, we promise you real accountability and honest feedback in a safe and inclusive learning environment.

Sometimes, learning happens best during the unplanned interactions between instructors and students. We enable such special moments to happen in this interactive course. You'll have direct access to us from start to finish. Nothing is off limits. Ask big picture questions. Receive tactical feedback. Learn our inside stories. Whatever you need, we're here for you.

Yes he is! You'll see Pat every Monday from May 17 through June 21. And it won't be a webinar – we'll be on Zoom so we can interact and communicate with each other in real time. Pat will be joined by Matt Gartland and Jay Clouse at times, and we'll all be there to support you along the way.

We will meet every Monday and Thursday during the curriculum.  

Mondays will focus on instruction and run from 12-2pm ET (9-11am PT).

Thursdays will provide interactive working time and run from 12-1:30pm ET (9-10:30am PT). 

All live sessions will be scheduled via a dedicated calendar invite and conducted through Zoom.

When will live sessions be held during the week?

The curriculum itself runs for four weeks as described above. Additionally, we host fun and engaging orientation events the week prior to the start of the curriculum. Finally, there is a celebratory graduation event the Monday following the completion of the curriculum. During the curriculum, live curriculum delivery will happen on Mondays with interactive working time (including rapid feedback sessions) scheduled for Thursdays. In all, this experience requires a sincere time commitment from everyone—us as well as our students. Please only enroll if you're willing to make this experience a true priority.

What is the time commitment and structure of this interactive course?

Life and business get in the way sometimes. We understand. It’s okay if you have to miss the occasional session. However, we strongly encourage you to join as many as you can. We do record all live workshops with our instructors and make those available afterward on-demand. That said, there’s no substitute for the magic of learning together with your peers.

Do I have to attend all of the scheduled live learning sessions?

Yes! We've created a private community space within the new SPI Academy exclusively for students of Heroic Online Courses. There you can share your progress, get feedback, ask for help, and more.

Is there a forum, discussion board, community, or similar place to communicate with others between calls?

We don't cover video production in this live experience. We know that the most important part of the course creation process is actually in the planning of the curriculum and landing page. With that in place, recording is the easy part. Luckily, we can help with some of those questions through our student community.

Will you teach me how to film and edit my course?

Not at all. Our own course success comes down to creating such a great course that our students share it on our behalf! We'll show you exactly how we do that.

Do I need a large audience to experience success with this course?

Be the first to know about the next cohort.

SPI has generated more than $4M in course sales since 2016. And the secret to our success isn't in having an existing audience...it's in creating a course that serves our students so well that they can't help but share it. In Heroic Online Courses, we'll teach you exactly how we do that.

Become a course creator the SPI Way! Learn to create powerful courses where you
transform your audience into heroes.