Class is in session

AI Fundamentals for Creatives

5 Days

Cohort-based Course

A practical course for creative business professionals to gain the knowledge and skills to enhance creativity and stay competitive with AI

Class is in session

AI Fundamentals for Creatives

5 Days

Cohort-based Course

A practical course for creative business professionals to gain the knowledge and skills to enhance creativity and stay competitive with AI

Hosted by

Jules Love and Emma Wharton

Award-winning photographer and lecturer on the University of Oxford's AI diploma

Jules Love and Emma Wharton

Award-winning photographer and lecturer on the University of Oxford's AI diploma

Previously at

Course overview

Get the skills to enhance your creativity, streamline process & stay competitive

A tailored 4.5 hour course over three sessions for creative professionals to gain practical knowledge and hand-on practice to begin your AI journey with confidence.

Who is this course for

Agency Leaders: Gain a clear picture of how to think about and talk about AI in your agency and the future of the industry.

Creative Directors: Guide your team through AI integration to boost collaboration, creativity, and performance.

Designers: Work together to explore how AI can push your designs further, enhancing both individual and team creativity.

Agency Leaders: Gain a clear picture of how to think about and talk about AI in your agency and the future of the industry.

Creative Directors: Guide your team through AI integration to boost collaboration, creativity, and performance.

Designers: Work together to explore how AI can push your designs further, enhancing both individual and team creativity.

Strategists: Learn how AI can save time and expand you research analysis and insights.

Operations Leaders: Improve team workflows and reduce repetitive tasks, so your creative teams can focus on high-value, collaborative work.

What you’ll get out of this course

Clarity on emerging AI technologies and their potential.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Hands-on exercises will give you confidence in how to use and get most value from the core AI text and image tools.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Understanding real use cases of how creative teams are successfully using AI internally and in creative campaigns.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Clarity about data privacy and IP risks and how to mitigate them, protecting your team and business.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Where AI-augmentation can be embed in your workflow.

This course includes

4 interactive live sessions

Lifetime access to course materials

15 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Mar 24—Mar 28

Module 1: Demystifying Generative AI and Large Language Models

Mar
24
Module 1: Demystifying Generative AI and Large Language Models
Mon 3/244:30 PM—6:00 PM (UTC)

5 more items

Module 2: Leveraging Midjourney for Visual Creativity

Mar
26
Module 2: Leveraging Midjourney for Visual Creativity
Wed 3/264:30 PM—6:00 PM (UTC)

5 more items

Module 3: Future-Proofing Your Creative Business with AI

Mar
28
Module 3: Future-Proofing Your Creative Business with AI
Fri 3/283:30 PM—5:00 PM (UTC)

5 more items

Post-course

Apr

Optional: Post-course ask me anything

Mon 4/73:30 PM—4:00 PM (UTC)

Optional

What people are saying

This session was the perfect overview of the potential of AI for creative agencies. Jules is a cracking presenter, relaxed and engaging. And the content was spot on.

Steve Turner

Co-Founder and Managing Director, mark-making

To all my agency mates, this is a must for your creative teams. Go check out Spark

Ben Keylock

Creative Director, Brand Point Zero

Fascinating course, Jules was a great presenter, really knows his AI onions and made a subject that sounds daunting very engaging

Head of AI

big fish

This was a really good learning experience. New things for us all to think about, especially if we want to avoid being caught in a race to the bottom (of an absence) of quality and cost.

Tom Chesterton

Chief Executive and Founder, Tonic

Meet your instructor

Jules Love

Co-Founder & Chief AI Guru at Spark

Jules has a long career in the creative industries including running a highly successful commercial photography business. He is also very experienced management consultant specialising in organisation design for creative functions.

Jules studied ‘Applied Generative AI’ at MIT and believes AI allows us to create things that were once in our wildest dreams.

He started his career as a strategy consultant at Accenture and Q5 working with leading blue chip firms including The Guardian, The Times and Sunday Times, the BBC, BT and Sainsbury’s.

He then began 15 years as an award-winning advertising photographer and film maker working for some of the world’s biggest brands including Canon, Samsung, Google, Unilever, and Hilton.

Jules is Spark’s resident AI expert for growing creative businesses, his advice has been featured in WIRED magazine and he guest lectures on the University of Oxford’s AI in Business Diploma.

Emma Wharton

Co-Founder & Chief Get-Stuff-Done Officer at Spark

Emma sees AI as key to unlocking creativity we hadn’t even dreamed of before, as well as a catalyst for change in the business models of our sector.

Before Spark, Emma spent her career focussed on the future of work - from leading on hybrid working for Parliament and in Government and 15 years as a programme director in architecture and major construction projects at HOK and House of Commons, and as an advisor at Lendlease and GoSpace – an AI PropTech start-up.

Emma is also a graphic designer and was co-founder of We are The Loves Employer Branding Agency with Jules, where they first started using generative AI in creative and business processes.

She now powers operations at Spark’s, focussed on brilliant relationships with our clients ensuring we are always adding value in the quickly moving world of AI.

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