Storytelling for Finance Leaders

9 Days

·

Cohort-based Course

Transform your finance presentations from reporting to engaging and actionable insights through live practice

They trusted us

Deloitte
Upwork
Holcim
Puratos Group
Proximus

Course overview

Master Financial Storytelling: Elevate Your Career & Influence

Learn the unique storytelling methodology that will prove the value of your work to the executives and increase your visibility.


This is the method I created and that made me and other students go from a misunderstood analyst to a respected finance leader.


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Important

Cohort 1 (Oct 7-16 2024): English

Cohort 2 (Oct 22-Nov 13 2024): French

Cohort 3 (Nov 20-27 2024): Spanish

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For you, presentations mean

- Stress and nerves before and during the presentation

- Misunderstanding between you and the audience

- Building slides, losing time and eventually show only a small part of them


It's tough but successful CFOs can do it without problem!


So why couldn't you learn how they

1. Extract and communicate a message

2. Target and adapt to their audiences

3. Build a narrative, different from a report

4. Use slides that are easily digestible

5. Deliver their presentation confidently


What's in it for you?


In addition to please your CFO, here's what you get from giving convincing and engaging presentations

- Show confidence and become the go-to resource: You'll be the partner the business wants/needs and you'll get to work on interesting projects

- Become visible: Even if your work is great, if nobody sees and understands it, it's considered worthless

- Career opportunities: The world rewards people best at communicating ideas, not the ones with the best ideas


And that's how financial storytelling can help you!


By joining Storytelling for Finance Leaders, you'll get to prepare and deliver presentations that will solve all issues mentioned above!


How are you going to learn?


There is no mystery here: to acquire presentation skills, you must practice.


That's why I created a live, cohort-based program that gives you the opportunity to practice, get feedback, and apply financial storytelling skills in real time


This includes

- breakout sessions

- ideation and exchanges

- realistic use cases

- games


This isn't just another course – it's an immersive experience designed to help you elevate your communication game, fast.


Over the course of 3 interactive sessions, you'll work alongside other professionals, get personalized coaching, and leave with skills that make an immediate impact


And in addition to that, you can follow the course in 3 different languages

- English (Cohort 1): Oct 7 -> Oct 15

- French (Cohort 2): Oct 22 -> Nov 12

- Spanish (Cohort 3): Nov 20 -> Nov 26


The language barrier won't prevent you from getting to present confidently.


You should NOT take this course if:

- you're not ready to attend the 3 sessions (there is a logical sequence)

- you're not ready to practice live with you fellow students (maybe the self-paced version is better for you)

- you want to learn about financial modelling (don't laugh, I already got these requests)

Who is this course for

01

FP&A Analysts willing to evolve into more senior positions

02

Finance Business Partners who present the results regularly

03

Finance Leaders (CFOs and Managers) willing to improve their presentations

What you’ll get out of this course

Extract the key messages from your P&L with FP&A techniques

With a simple use case and interactive discussions (incl. role plays), you'll be able to select what deserves to be communicated as your main message with insights

  • that are clear
  • that matter to your audience
  • on which they want to act

Craft narratives that touch Executives and Experts

You can't approach a presentation with a CFO the same way you'd present the results to a CEO or a Sales Manager.

By analysing who your audience is, you'll be able to structure your narrative in a way that convinces them to listen until the end...

... and do something about it

Build clear, structured and designed slides with our guides

Building slides is the main pain point for Finance Leaders: either it takes them too much time or the result is confusing and overwhelming.

Learn how to build your visuals with best practices and tutorials

Deliver confident and engaging presentations through practice and role-play

You may be stressed, not sure of how to behave and nervous about potential questions?

It's normal. But with public speaking best practices, this exercise will be less daunting.

We'll train them together with live exercises (including remote presentations focus)

Continue the learning with extra resources (BONUS)

By joining "Storytelling for Finance Leaders", you'll also get

This course includes

Interactive live sessions

Lifetime access to course materials

7 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Oct 7—Oct 13

    Steps 1 & 2: Prepare your message and story

    5 items

    Step 3: Prepare your visuals

    1 item

Week 2

Oct 14—Oct 16

    Step 4 - Prepare yourself

    1 item

Take our 4-step approach to deliver your presentation

Take our 4-step approach to deliver your presentation

What people are saying

        Well thought, pragmatic and very useful with actionable tips and best practices. Even if you are familiar with the topic, there are definetely a lot of very interesting takeaways.
Laurent Letestu

Laurent Letestu

CFO at Sercel
        Soufyan is a great coach who comes to us well-prepared and provides very relevant examples to make the learning more valuable to us. His sessions are also very engaging and interactive, filled with games and activities to make learning enjoyable and effective. He ensures that each session is not only informative but also fun, keeping everyone activ
Rong Mo

Rong Mo

Director FP&A at Upwork
        It’s rare that you come across standout finance presentation guru like Soufyan. He has extraordinary ability to help finance professional to increase their influence on day-to-day presentations and data visualisation. Soufyan was able to provide several alternatives and recommendation to ensure my data visualisation/decks going to another level
Olivia Zhang

Olivia Zhang

FP&A Principal at Intuit
        Soufyan was very engaging and knowledgeable throughout our workshop! We can't wait to implement our new story telling skills in our future presentations
Eliana Sherman

Eliana Sherman

Sr Financial Analyst at Upwork
        I have particularly appreciated learning how to structure and present financial information in a more captivating manner, which I believe I can apply in real-life professional situations to enhance my ability to influence and persuade
Jose Emmanuel Mora

Jose Emmanuel Mora

Financial Controller at thyssenkrupp 
        A well-structure, concise course. It gives a good mix of lecture and practice, in a very supportive atmosphere.
Ilona Sisak

Ilona Sisak

Deputy CEO at SIGNAL IDUNA
        It was very useful for the work of the finance teams in trying to deliver the messages. I would highly recommend Soufyan. He is very knowlegeable and very sensible to audience´s interest. The training also helps in real life to try to improve communication skills
BEATRIZ ARBELAEZ

BEATRIZ ARBELAEZ

CFO at TGI (Grupo Energia Bogota)
        The one who wanted to improve presentation skills and Soufyan’s courses are highly recommended. He is doing some great Job.
Samir Das

Samir Das

Global Financial Director at The Daylight Company
        From this course, I learned excellent techniques to enhance my financial presentations, starting from the basics in graphics to tips on how to be prepared to answer difficult questions. Soufyan is a teacher who listens and works with the resources from your everyday life, with the goal of enabling you to implement them easily.
Carlos Rodriguez

Carlos Rodriguez

CFO at Fracttal
        Thanks a lot Soufyan for this amazing course. Soufyan puts efforts to ensure each and everyone in the room gets proper attention. He keeps the sessions very engaging with fun activities and games which makes the course enjoyable. Highly recommended to everyone reading this.
Shantanu Jain

Shantanu Jain

Sr Analyst at Upwork
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Do you prefer in-house training for your whole FP&A/Controlling team (in-person or via Zoom)?


Contact us at soufyan@soufbp.com

Hear what they think of our course

Meet your instructor

Soufyan Hamid

Soufyan Hamid

A training made by a Finance Professional for Finance Professionals

In my 17 years of experience in Finance, FP&A, Audit and Consulting, I've seen the same things as you

  • Prepared the same reporting
  • Delivered the same presentations
  • Worked on the same budgets and forecast

But one thing changed my career: Financial Storytelling

I looked for ways to improve my presentations and followed training about (data) storytelling, delivered a TEDx talk and joined the Toastmasters.


But something wasn't right about these: they never considered the specific aspects of finance presentations as they were all provided by people who didn't know our reality.


So I decided to take the best of these, mixed them with my experience, tested it in my presentations (yes, I took the strikes so you don't have to) and created my methodology for Financial Storytelling.

 

And after getting promotions internally, I decided to share it with all my fellow finance professionals, after having validated it with 30+ CFOs in the world


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Storytelling for Finance Leaders

Course schedule

6 hours in 3 sessions

  • English Speaking Cohort

    5-7pm New York ET (11pm-1am CEST)

    Session 1: October 7th, 2024

    Session 2: October 10th, 2024

    Session 3: October 15th, 2024


  • French Speaking Cohort

    5-7pm Paris CEST (3-5pm London GMT)

    Session 1: October 22nd, 2024

    Session 2: November 4th, 2024

    Session 3: November 12th, 2024

  • Spanish Speaking Cohort

    2-4pm Colombia ET (8-10pm CEST)

    Session 1: November 20th, 2024

    Session 2: November 21st, 2024

    Session 3: November 26th, 2024

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Your investment is risk-free

Your investment is risk-free

If until 14 days after the course completion, you don’t find the course valuable, I'll happily refund your full payment

Free resource

Start with Financial Storytelling - Masterclass

Learn how Storytelling helped Soufyan Hamid, creator of the Financial Storytelling Program, creating a path towards success.

You will walk away with clear tips on how storytelling can make a change in your career thanks to 4 Finance Leaders (Nicolas Boucher, Paul Barnhurst, Asif Masani and Mohamed ElRouby)...

...and apply it to your own career!

It doesn't matter if you're a Financial Controller, a Senior Finance Business Partner or already a CFO, improving your presentation and storytelling skills is a must, especially now with GenAI

Get your free resource here

Learning is better with cohorts

Learning is better with cohorts

Real-Time Feedback and Coaching

Get instant, personalized feedback on your storytelling skills, allowing you to refine and improve immediately, making each session more impactful

Interactive Practice with Peers

You’ll be interacting with other learners through breakout rooms and group activities

From Theory to Mastery

Storytelling is a skill that demands practice—without it, your knowledge remains theoretical. In this live cohort, you'll consistently apply what you learn, transforming theory into true mastery

Frequently Asked Questions

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Storytelling for Finance Leaders