AI Bootcamp for SMEs Transformation

New

9 Days

Cohort-based Course

This hands-on bootcamp teaches professionals to implement GenAI for real business challenges, boosting productivity & innovation.

AI Bootcamp for SMEs Transformation

New

9 Days

Cohort-based Course

This hands-on bootcamp teaches professionals to implement GenAI for real business challenges, boosting productivity & innovation.

Hosted by

Dr Matilde D'Amelio (CEO @SOPHIA, AI Strategist & Educator) and Alex Brown (AI Consultant, Executive Educator)

40+ yrs combined experience training execs at MIT, LBS & Fortune 500s.

Dr Matilde D'Amelio (CEO @SOPHIA, AI Strategist & Educator) and Alex Brown (AI Consultant, Executive Educator)

40+ yrs combined experience training execs at MIT, LBS & Fortune 500s.

Previously at

Course overview

Gain confidence & hands-on skills to implement AI to solves real SME challenges

Let’s cut to the chase - by the end of this bootcamp, you won’t just understand AI, you’ll be using it to get real work done. Picture this: instead of staring at blank screens, you’ll be creating content in minutes. Instead of guessing what customers want, you’ll have AI pulling insights from your data. Those repetitive tasks that eat up your week? You’ll have smart tools handling them.

This isn’t about becoming a tech expert - it’s about gaining the practical know-how to make AI work for your specific business needs. You’ll walk away knowing exactly which tools to use, when to use them, and how to implement solutions that actually move the needle. No fluff, no theory that doesn’t apply - just actionable skills you can put to work immediately.

Most importantly, you’ll shed that uncertainty about AI and start seeing it for what it really is - your most powerful productivity partner. The kind of transformation we’re talking about shows up in reclaimed hours, better decisions, and tangible business results. That’s what happens when you move from AI-curious to AI-empowered.

Who is this course for

SME Owners & Leaders

You’re running the show but drowning in daily operations. You need AI to automate tasks, cut costs, and free up time to

Marketing & Ops Teams

You’re tired of manual work (content, reports, customer analysis). You want hands-on AI skills to work smarter, not ha

Consultants & Advisors

You help SMEs compete but need fresh, AI-powered strategies. This course gives you battle-tested frameworks and tools

SME Owners & Leaders

You’re running the show but drowning in daily operations. You need AI to automate tasks, cut costs, and free up time to

Marketing & Ops Teams

You’re tired of manual work (content, reports, customer analysis). You want hands-on AI skills to work smarter, not ha

Consultants & Advisors

You help SMEs compete but need fresh, AI-powered strategies. This course gives you battle-tested frameworks and tools

Prerequisites

No prior experience with GenAI tools is required
We'll guide you through each step.
(Ideally) A real business scenario to work on
E.g., a campaign, dataset, customer profile, or marketing asset

What you’ll get out of this course

Build Your Own AI Assistant

Create a working Custom GPT that addresses a real challenge in your business—be it customer support, marketing, or data analysis. Leave with a ready-to-use asset, not just ideas.

Hands-On Experience With Top Tools

Get practical training with tools like Writesonic, Alteryx, BrandMentions, and more. From SEO and content generation to sentiment tracking and dashboard building—experience it all, live.

Your GenAI Playbook

Walk away with a personalized Generative AI strategy, including tool selection, risk map, and deployment roadmap—so you can start integrating GenAI confidently, step by step.

Boost Efficiency with Real KPIs

Within four weeks, apply AI to improve one workflow, deploy at least one GenAI solution, and upskill 3+ teammates—with measurable gains in time, quality, or visibility

What’s included

Live sessions

Learn directly from Dr Matilde D'Amelio (CEO @SOPHIA, AI Strategist & Educator) & Alex Brown (AI Consultant, Executive Educator) in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

2 live sessions • 5 lessons • 2 projects

Week 1

Jul 2—Jul 6

MODULE 1: GENAI Essentials for SMEs

Jul
3
Live Session 1: GenAI Essentials: Hands-On with ChatGPT, Custom GPTs & NotebookLM
Thu 7/32:00 PM—5:00 PM (UTC)

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Week 2

Jul 7—Jul 11

Generative AI Mastery: Advanced Tools for SME Growth

Jul
10
Generative AI Mastery: Advanced Tools for SME Growth
Thu 7/102:00 PM—5:00 PM (UTC)

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Post-course

Final Material

1 item

What people are saying

Alex demonstrated remarkable confidence in his knowledge, making complex AI concepts accessible and applicable to real-world marketing challenges. His teaching style is both engaging and practical, bridging the gap between theoretical foundations and industry applications.

Jo Goodenough

Digital Marketing Manager

I had the pleasure of learning from Matilde during Stanford’s digital transformation program. As a professor myself, I was impressed by her deep knowledge and ability to make complex AI concepts clear, practical, and relevant to a diverse, global audience. A truly impactful educator.

Rihab Khalifa

Professor of Accounting

His real-world case studies kept the entire cohort fully engaged and confident about using Digital media to drive growth. If you are an SME leader looking for clear, actionable guidance on integrating Digital media and AI, I highly recommend his teaching and indepth knowledge skills.

Nitin Bansal

General Manager

Matilde is an exceptional instructor—knowledgeable, insightful, and deeply engaged. She brings a rare mix of academic depth and real-world experience, making every session dynamic and relevant. Her thoughtful feedback and global perspective consistently elevate the learning experience. I hope our paths cross again soon!

Natalie Simms

Digital Transformation Strategist

Meet your instructor

Dr Matilde D'Amelio (CEO @SOPHIA, AI Strategist & Educator)

Dr. D’Amelio holds a PhD in Applied Economics and brings nearly 15 years of global experience in AI strategy, digital transformation, and executive education. She has advised organizations such as Heineken, Bloomberg, and the Saudi Ministry of Education, and teaches with institutions including MIT, Harvard, Stanford, Cambridge, and UC Berkeley. She leads SophiA, a global training and consulting firm operating across the US, UK, APAC, Europe, and the GCC.

Alex Brown (AI Consultant, Executive Educator)

Alex Brown holds an MBA from the University of Delaware and brings more than 25 years of experience teaching digital marketing, most recently with a focus on Generative AI. He spent an early part of his career innovating the use of social media in admissions at the Wharton School, University of Pennsylvania. He has now spent the last seven years focused on teaching executives through programmes offered by Emeritus, and teaches with institutions including Columbia, London Business School and Imperial Business School. He also consults and leads community development for Clear Admit, an online platform that serves MBA admissions candidates.

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