Business Book Bootcamp - How to Write a Great Book Fast and Change the World

Cohort-based Course

Most people think it takes years. But here’s how to write a great business book in weeks. Build a reputation you deserve. Change the world.

Hosted by

Professor Steven Sonsino

Business School Professor, Bestselling Author and Keynote Speaker

Course overview

How to write a great business book fast and build the reputation you deserve

Most people think writing a book takes years, but using our unique and highly streamlined Bookstorming process you will discover exactly how to write a great business book.


And that will turbo-charge your personal impact and reputation. We'll show you exactly how that works.


In short, you will leave the Business Book Bootcamp with a detailed plan and workbookthe Book Launch Blueprint – that shows you exactly how to go from blank page to a book on Amazon in as little as 12 weeks.


Of course, you can take longer if you want to. But be clear – you don't have to compromise.


You can write a great book fast.


And then you can make a start, making a real impact.


Changing the world.

Who is this course for

01

Business owners who believe that showcasing your expertise in a book is better than using false urgency or any other high-pressure tactics.

02

Experts & Thought Leaders who believe (in a world of noise and distraction) that the key is serving and mattering by sharing your knowledge

03

This program is not for anyone without life or business experience. You need to believe sharing your story will help people you care about.

What you get out of the Business Book Bootcamp

The Book Launch Blueprint – a detailed plan for how to make your book a reality

This program gives you the luxury of time. Time to devote exclusively to planning the book you have always wanted to write. You'll leave with a complete 12-step program of work – the Book Launch Blueprint – that will make your book a reality.

Even before you write your book you'll be able to win invitations to give keynote speeches, workshops and courses

Having a book automatically qualifies you to give speeches to companies and conferences round the world. Because you will have an obvious and very tangible message of hope and inspiration to share. We'll show you how to attract those invitations even before you've written a word.

You'll be able to attract the high-value clients you always aspired to, but were never able to reach. Even before you finish your book.

Your clients are actively searching to solve the problems and challenges they face. And if you write about those challenges in your book, your clients will inevitably find you. But we'll also show you how to nudge that process along before your book is even printed.

With the right system in place, you'll be able to generate far more revenue than total book sales. Before your book is even published.

Sales of your book itself won't generate huge revenue for you or your business, but your book is a brilliant introduction and an easy stepping stone to the ongoing high-ticket services you offer.

The Bootcamp shows you how to automatically create the tools to turbo-charge your personal brand and your visibility in the marketplace.

You'll learn how to communicate your teachable point of view in blog posts and podcasts that will emerge naturally from your book. In return you will become even more well known than you already are.

You'll understand how writing your book will help you serve far more people in your community than you ever thought possible.

You'll learn how to serve the single most important audience your book has – the key community you care for – and you'll learn how to help those readers make an amazing transformation in their life or business.

What people are saying

        Working on this program has made the vision of my book more concrete. Those elements you facilitated were really critical in terms of turning my vision into a reality. Now I really feel more confident. You guys have a great process.
Maitri O'Brien

Maitri O'Brien

Author, The New Leaders of Change
        I am overwhelmed and deeply grateful. I would like to reference some wow moments in my discussion with you. My publisher was extremely gracious. Even after submitting the final manuscript I went back to them with a note that Steven Sonsino recommended changes… and guess what, they agreed! You are genuinely a class apart!
Alok SInha

Alok SInha

Former CEO, Capita India
        I wish I had a resource like this when I started out! I would have started writing books sooner than I did and struggled less when I did get going. There’s nothing like a well written book to brand you as somebody who has important ideas. More than that, writing a book can change your life. It’s certainly changed mine. What are you waiting for?
David Meerman Scott

David Meerman Scott

Bestselling Author, The New Rules of Marketing & PR
        I now understand the importance of writing a book to build my brand. I would urge anyone who wants to write and publish a book to get in touch with Steven – the free checklists, the app and his videos alone will demystify the whole process.
Dr Andrew MacDonald

Dr Andrew MacDonald

Adjunct Professor, Columbia University

Meet your instructor

Professor Steven Sonsino

Professor Steven Sonsino

Co-founder, Authors Channel

Steven Sonsino has been a Fellow in the Centre for Management Development at London Business School for more than 20 years and is a visiting professor at four other business schools worldwide, including the Indian School of Business.


His first leadership book, Leadership Unplugged, was called ‘learned yet practical’ by Harvard Business Press. His second, The Seven Failings of Really Useless Leaders, was an Amazon bestseller. ('What? Only 7?' said The Guardian.)


His most recent title, Bookstorming: How to Write a Great Business Book Fast, is the backbone for this course on Maven

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Course syllabus

01

First Module - Your Idea (Ignition)

Who cares about your idea? No point writing anything till you have a clear idea of who's going to read it.


Then you'll learn the raw essential positioning skills of the author to create what your idea really needs – title, subtitle and back cover blurb.


Then you'll make your idea manageable and draft a practical and useful table of contents.

02

Second Module – Your Research (Fuelling Your Book)

First you'll share and test your idea with interested others. (Inside the program and outside.)


Then you'll start to research your idea, refining the core concept and message as you go.

03

Third Module – Your Writing (Maximum Acceleration)

Exactly how to get your book written efficiently and effectively. How to give each of the elements the time and space it deserves.


How to deal with the fact that your ideas might have changed along the way. How to make sure the structure delivers against your plan (the table of contents).

04

Fourth Module – Your Launch (Escape Velocity)

How to fully realise your book in multiple formats (ebook, paperback and hardback among others). How to presell and sell your book to a waiting audience. And how to generate ongoing visibility for your book with fast, simple and costless marketing strategies.

05

Fifth Module – Feedback and Group Work (The Real Launchpad)

In this final module you finalize your own personal Book Launch Blueprint. Importantly you also get group feedback on your plan.


You also get personal feedback from the course tutor.


Finally you get free access to our productivity app, Authors Grid, that keeps you on track as you start the process of writing the book that will change your life.

Course schedule

3-4 hours a week for 2.5 weeks
  • Tuesdays & Thursdays

    1:00pm - 2:30pm EST

    Each of the 5 modules is delivered in an interactive 90-minute session – two each in weeks 1 and 2 and a final 5th session, where you get feedback on your Book Launch Blueprint as a work-in-progress, in week 3.

  • Weekly projects

    1 hour each week

    Each week there will be about 1 hour of your own time needed to create and flesh out the elements of your book– including the title, subtitle and blurb, a draft table of contents, and a draft authors preface.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
I have more questions - who do I talk to?

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