Product managers who drive strategy, development, and launch of products.

Conducting user interviews, surveys, and usability studies to understand customer needs and validate decisions.

Persuading stakeholders, presenting ideas, and getting buy-in across an organization without formal authority.

Learn to collect evidence like a detective, build your case like a trial attorney, and present it with a news anchor's confidence.

Dr. Ari Zelmanow

Influential Research: How to Influence Product Decisions with Research