Innovation Crash Course

6 Weeks


Cohort-based Course

Learn all the concepts, tools, and steps you need to launch a new successful product or service, starting today.

Course overview

50% of S&P 500 firms will be replaced in the next decade.

Defy the odds and empower yourself with skills to rise above the rest.

We teach teams how to innovate so they can build, validate, and scale successful business models.

Who is this course for


Corporate Innovators

Learn how to apply our robust process to your work and gain experience.


Product teams

Build products that people love, in a data-driven and fast-paced manner.



Go from idea to validated business in no time.


Innovation Lovers

If you’re interested in innovation: Think and act like an innovator!

What you’ll get out of this course

Choose a target audience and research them

Create psychographic personas that tell you what problems need to be solved in order to deliver value for your customer segment.

Conduct and analyse customer interviews

Learn how to talk avoid socially desirable answers, and get true behavioural insights from people.

Define the problem you want to solve

Based on your research, write a sharp problem statement that gets to the heart of the matter and lets you come up with a valuable solution.

Brainstorm a relevant solution

Ideation is a creative and chaotic process. Learn tools and techniques that will help you guide people and ideas to a tangible outcome.

List and rank assumptions

You have an idea, but how do you validate it? First, you need to understand what needs to be tested, and where to start.

Prototype and validate your idea before launching it

Go through the build, measure, learn loop and make sure your solution will have an audience that finds it valuable.

What people are saying

        The course kickstarted our validation execution. This was done by creating a common understanding of the validation process, its pitfalls and providing hands-on support with setting up and running experiments.
Stephan Clarisse

Stephan Clarisse

Innovation Manager at Vattenfall
        The course enabled our innovation team leads to learn the practicalities of the innovation execution process, so they could better work together with their colleagues and speed up the projects.
Levina de Raat

Levina de Raat

Innovation Team Lead at Amnesty International
        I highly recommend skillUp for anyone looking to develop or learn new skills in innovation, testing business ideas, and design thinking. The quality of the content and the expertise of the facilitators make it an excellent investment.
Daniel Bastos

Daniel Bastos

Transition & Ways of Working Manager at Nike

Investing in innovation can make your business more future-proof.

Investing in innovation can make your business more future-proof.

Grow your revenue

Companies that invest in innovation skills experience a 300% higher ROI than those that don't. Join us and learn how to make innovation your secret weapon for success.

(source: IBM)

Dominate your market

Companies that invest in innovation skills gain 1.5x higher market share than competitors over a 10-year period. Learn how to stay ahead of the game.

(source: Design Institute)

Wow your customers

Companies that adopt innovation methodologies experience improved customer satisfaction (85%) and increased revenue (71%). Creating game-changing innovations will boost your bottom line.

(source: WEF)

Meet your instructor

Roeland Doherty

Roeland Doherty

Lead Facilitator

Roeland has designed and delivered over 100 trainings for companies like Tommy Hilfiger, Amnesty International, and postNL. His enthusiasm for empowering others and his varied experience make him an engaging trainer and learning designer!

Dafne Sartorio - Lead Venture Builders at oneUp

Dafne Sartorio - Lead Venture Builders at oneUp

Director of Venture Building

Dafne’s spent the past 10 years launching successful ventures for some of today's biggest companies including ING, Cargill, Rabobank, and DSM. Dafne's unwavering commitment to empowering innovators is contagious. Her vast experience in training 1,000+ students makes her the ideal mentor for your journey to success.

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Course syllabus


Introduction & Context

Learn the concepts and mindset behind innovation and how to bring it to practice, by hearing how the world’s most innovative companies achieve success.

  • What is innovation and why is it important?
  • Types of innovation & why some don’t work
  • Key principles behind successful innovations
  • Use cases


Innovation Process

Understand what developing a product or service practically entails, step by step, with practical cases from our 8 years of experience

  • The process from start to finish
  • Why do you need a process to win?
  • The steps: Scoping, Discovery, Ideation, Problem/Solution Fit, MVP, Pilot, Scale and Transfer
  • Use cases & tips and tricks
  • Get started with your o


Key Methodologies

Deep dive into the methodologies of Design Thinking, Lean Startup, and Agile. How do they inform the innovation execution process and how do they help you reduce risk in innovation?

  • The power of Design Thinking and Lean Startup
  • Design Thinking: Empathize & understand your customer’s problems
  • Lean Startup: Test and validate your ideas to decreas


Starting Now

Put theory into practice - learn how to take concrete steps to launch a business, with tools and cases to use on the way.

  • Simple examples of initial innovation experiments
  • Tools for testing and validation of ideas
  • How to run interviews
  • How to find interviewees
  • Turning your interviews and research into insights
  • Intro to Business model canvas and

Some of the clients we’ve helped:

Some of the clients we’ve helped:

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