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Business Idea Validation Course
6 Weeks
·Cohort-based Course
Learn how to run experiments and launch successful products and services,
Business Idea Validation Course
6 Weeks
·Cohort-based Course
Learn how to run experiments and launch successful products and services,
Course overview
Validation is your secret weapon to minimise risks and supercharge your success
75% of new businesses fail due to a lack of validation.
42% of startups fail because a market need does not exist.
Who is this course for
01
Corporate Innovators
Learn how to apply our robust process to your work and gain experience.
02
Product teams
Build products that people love, in a data-driven and fast-paced manner
03
Entrepreneurs
Go from idea to validated business in no time
04
Innovation Lovers
If you’re interested in innovation: Think and act like an innovator!
The skills you will learn
The validation process
Learn why validation is relevant, and what the process looks like from beginning to end.
How to define your riskiest assumptions and hypothesis
Learn the most efficient way to prioritise your riskiest assumptions and get ready to launch the best experiments.
Set-up desirability experiments
Define experiments and success metrics, deep-dive on the types of desirability experiments, and immerse yourself in our own learnings and cases based on our experience.
Experiment with viability
Learn to de-risk viability with market sizing and pricing validation, and dive deep into a real use case.
List and rank assumptions
You have an idea, but how do you validate it? First you need to understand what needs to be tested, and where to start.
Experiment with feasibility
Learn how to make use of desk research, expert workshops, and feasibility mapping to define if you are able to build your solution.
Make evidence-based decisions
Learn when, whether, and how to pivot, stop or persevere. After that, go through the key steps of building a Minimum Viable Product.
Experiment with growth marketing
Dive deeper into the pirate funnel and understand how and when to use it with a practical use case
Deep-dive in digital experiments
Plan, build, and analyze digital experiments in Tiktok, Meta, and LinkedIn. Get exposed to our learnings, tips, and tricks on copywriting, landing pages, conversions, and others.
Business Idea Validation Course
What people are saying
Stephan Clarisse
Levina de Raat
Daniel Bastos
Meet your instructors
Regan Kirk
Venture Builder
Regan is our own tech maverick. Apart from his 10-year experience with growth marketing and venture building, his latest achievements have been in the launch of web3-related businesses for our fashion clients. Regan is the right person to walk you through everything growth and tech related.
Dafne Sartorio
Director of Venture Building
Dafne’s spent the past 10 years launching successful ventures for some of today's biggest companies including ING, Cargill, Rabobank, and DSM. Dafne's unwavering commitment to empowering innovators is contagious. Her vast experience in training 1,000+ students makes her the ideal mentor for your journey to success.
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Business Idea Validation Course
Course syllabus
01
Intro to validation
- Why is validation important?
- 3 types of fit: Problem Solution Fit, Product Market Fit and Business Model fit
- The process: From Business Model Canvas to (in)validated hypothesis and evidence-based decisions
02
Setting up experiments
- How to create and select your riskiest assumption
- Turning assumptions into hypothesis
- Define experiments and success metrics
- Types of experiments: Call to action, interaction and functionality, simulation
- Deep-dive on experiments: Landing Pages, Crowdfunding, Split tests, Dry Wallet, Concierge and others
- Tips and tricks on experiments
03
Experimenting with feasibility and viability
- Feasibility: What is it?
- Starting point: Journey Map for feasibility
- How to test feasibility: Desk Research, expert interviews, workshops and benchmarking.
- Viability: What is it?
- Calculating your TAM (Total Available Market)
- Calculating your SAM (Serviceable Available Market)
- Calculating your SOM (Serviceable Obtainable Market)
04
Making data-driven decisions
- Defining the way forward: Pivot, persevere, stop
- Making value proposition adjustments
- Signs of problem-solution fit
- Building a MVP
- Tips on data analysis and common experiment pitfalls
05
Intro to growth marketing
- What is the pirate funnel (AAARRR)?
- When and where to use it
- How to map a funnel
- The B2B version of the funnel
- Hotjar use case
- Tips, tricks and quick Wins on pirate funnel
- High impact experiments
- Copy best practice
06
Digital experiments
- Different types of digital experiments: Meta, Instagram, TikTok, Google, LinkedIn
- How to set up a digital experiment
- Measure online experiment: What can you measure with ad campaign x landing pages?
- Examples and Case Study
- Designing and writing copy for your ads
- What to include in your landing page
- Choosing the best type of conversion
- Tools & mor
Course schedule
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 2:00pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
May 7, 2022
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Investing in innovation can make your business more future-proof.
Grow your revenue
Companies that invest in innovation skills experience a 300% higher ROI than those that don't. Join us and learn how to make innovation your secret weapon for success
(source: IBM)
Dominate your market
Companies that invest in innovation skills gain 1.5x higher market share than competitors over a 10-year period. Learn how to stay ahead of the game
(source: Design Institute)
Wow your customers
Companies that adopt innovation methodologies experience improved customer satisfaction (85%) and increased revenue (71%). Creating game-changing innovations will boost your bottom line.
(source: WEF)
Frequently Asked Questions
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