6 Weeks
·Cohort-based Course
Learn how to run experiments and launch successful products and services,
6 Weeks
·Cohort-based Course
Learn how to run experiments and launch successful products and services,
Course overview
75% of new businesses fail due to a lack of validation.
42% of startups fail because a market need does not exist.
01
Corporate Innovators
Learn how to apply our robust process to your work and gain experience.
02
Product teams
Build products that people love, in a data-driven and fast-paced manner
03
Entrepreneurs
Go from idea to validated business in no time
04
Innovation Lovers
If you’re interested in innovation: Think and act like an innovator!
The validation process
Learn why validation is relevant, and what the process looks like from beginning to end.
How to define your riskiest assumptions and hypothesis
Learn the most efficient way to prioritise your riskiest assumptions and get ready to launch the best experiments.
Set-up desirability experiments
Define experiments and success metrics, deep-dive on the types of desirability experiments, and immerse yourself in our own learnings and cases based on our experience.
Experiment with viability
Learn to de-risk viability with market sizing and pricing validation, and dive deep into a real use case.
List and rank assumptions
You have an idea, but how do you validate it? First you need to understand what needs to be tested, and where to start.
Experiment with feasibility
Learn how to make use of desk research, expert workshops, and feasibility mapping to define if you are able to build your solution.
Make evidence-based decisions
Learn when, whether, and how to pivot, stop or persevere. After that, go through the key steps of building a Minimum Viable Product.
Experiment with growth marketing
Dive deeper into the pirate funnel and understand how and when to use it with a practical use case
Deep-dive in digital experiments
Plan, build, and analyze digital experiments in Tiktok, Meta, and LinkedIn. Get exposed to our learnings, tips, and tricks on copywriting, landing pages, conversions, and others.
Business Idea Validation Course
Stephan Clarisse
Levina de Raat
Daniel Bastos
Venture Builder
Regan is our own tech maverick. Apart from his 10-year experience with growth marketing and venture building, his latest achievements have been in the launch of web3-related businesses for our fashion clients. Regan is the right person to walk you through everything growth and tech related.
Director of Venture Building
Dafne’s spent the past 10 years launching successful ventures for some of today's biggest companies including ING, Cargill, Rabobank, and DSM. Dafne's unwavering commitment to empowering innovators is contagious. Her vast experience in training 1,000+ students makes her the ideal mentor for your journey to success.
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01
Intro to validation
02
Setting up experiments
03
Experimenting with feasibility and viability
04
Making data-driven decisions
05
Intro to growth marketing
06
Digital experiments
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 2:00pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
May 7, 2022
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Grow your revenue
Companies that invest in innovation skills experience a 300% higher ROI than those that don't. Join us and learn how to make innovation your secret weapon for success
(source: IBM)
Dominate your market
Companies that invest in innovation skills gain 1.5x higher market share than competitors over a 10-year period. Learn how to stay ahead of the game
(source: Design Institute)
Wow your customers
Companies that adopt innovation methodologies experience improved customer satisfaction (85%) and increased revenue (71%). Creating game-changing innovations will boost your bottom line.
(source: WEF)
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